Today, there are many new cars on the market every year, but consumers tend to focus on a few sales stars or models with their own topic attributes. There are also many models, manufacturers have made great efforts and given high praise, but the final sales are not ideal.
Toyota Lingshang
In the domestic market, Toyota's two-vehicle strategy has been tried and tested, but it has planted a heel in the sister models of Asiatic Lion and Lingshang.
The Asiatic Lion is fine, with 2,000 or 3,000 units sold every month, while Ling Shang can only sell a few hundred units a month, which is really bleak.
In fact, at the beginning of the listing, Toyota had high hopes for Lingshang, and like Asiatic Lion, Lingshang launched the purpose of competing with Volkswagen Sagittarius and winning the A+ market segment for Toyota.
However, this Chinese special supply car does not let consumers see sincerity, not only the appearance is jokingly called "elongated Leiling" by netizens, the price of 14.88-15.88 million is also much complained about, this price is not only 15,000 higher than the starting price of Sagitar, compared with The Leiling, which is not completely distinguished in product power, it is also more than 30,000, which makes many consumers feel that Lingshang's cost performance is much lower.
Star Path Moon
Xingtu is a high-end brand under Chery Automobile, and Xingtu Lanyue is positioned as a medium and large SUV, which is an important strategic model of the Xingtu brand, but from the sales of hundreds of units per month, Chery has encountered Waterloo on this car.
In fact, from the sales list of car 300 used cars, in the field of medium and large SUVs, consumers are more recognized by joint ventures or imported brands, and the competitiveness of Lanyue is still relatively weak compared with these models.
Moreover, the guidance price of the 2.0T model is 193,900-233,900 yuan, and for consumers, the brand premium ability of Xingtu is not enough to support the price of 200,000.
Coupled with the fact that large and medium-sized SUVs are relatively niche market segments, it is not surprising that there is no outstanding strength in the moon, and sales are dismal.
Nissan X-Trail
When it comes to models that are "vigorously launched in 2021, but sales are not good", it is certainly nissan X-Trail.
With its large space, comfortable seats, and reliability, the older X-Trail has become one of the unavoidable options in the compact SUV market.
The new generation of Qijun that arrived this year has experienced an innovation from the inside out, and the most important "upgrade" is the replacement of the three-cylinder engine, which lasted 5 years and accumulated 19 billion yuan in research, but the domestic consumers just did not buy it.
After the listing, the new Qijun also successfully went out of the circle with "can run the desert", but it became a representative work of reverse propaganda in the automobile market, which was madly complained by netizens, and then the new Qijun also broke out the "god operation" of opening the hood to increase the speed, and the car was pushed to the cusp of the storm for a while.
Due to the poor sales after a few months of listing, Nissan also reluctantly announced that it would revive the old X-Trail.
Kia Kahua
Kia Kahua wanted to compete with the Buick GL8 at the beginning of the listing, but from September to the end of 2021, the car only sold 2189 cars, less than a fraction of the GL8's monthly sales.
Jiahua this car is still good in terms of product strength, the appearance coordination is not bloated, the space inside the car is spacious, and the power is also standard 2.0T, but the price of this car is as high as 28.89-33.89 million yuan, which is 120,000 higher than the Kustu, which has little difference in power and configuration, and the starting price is 56,000 yuan higher than the GL8, and the cost performance is pulled down a lot.
Moreover, in the MPV market, the Buick GL8, which is similar to the price of Jawa, has an unshakable position, Honda's Odyssey, Alison, and its own brand Trumpchi M8 also have strong competitiveness, and Jawa does not have a competitive advantage in products.
Coupled with the current decline in the influence of the Kia brand and the gradual decline in consumer recognition, it is an indisputable fact that Korean cars have opened up the gap with other models of the same level in terms of sales.
Modern Sonata
A few years ago, the joint venture mid-level car market, there is a "di si has three treasures, so eight K5 Mai Ruibao" said, these three cars have the characteristics of high cost performance, very popular with consumers, sales are not ambiguous at all, but today's "three treasures" is not as early as that year.
Since the sonata eight was discontinued and the sonata nine was launched, the car began to falter. Today's Sonata sells only a few hundred units a month.
For a long time, as a Korean car, Sonata, high value is its main competitive advantage, but after several years of development, high value is no longer enough to become an advantage to compete with other cars.
Coupled with the less competitive interior and power, the car price is higher, and naturally there are few consumer choices.