With the announcement of sales in 2021, for a time, the Internet has begun to give models a seat ranking - there are inventory of the top ten selling models, there are also inventory of the top ten cool models, in short, are giving consumers a cognition - buy a car do not "step on the pit".
The quality of a car is related to sales, but it is not a decisive factor, and cars with high sales are not necessarily good, and cars with poor sales are not necessarily bad. Today we will look for those models that are listed in 2021 and have strength but mediocre sales.
GAC Toyota Lingshang
Listing time: June 6, 2021
Price range: 14.88 ~ 158,800 yuan
The models born under the TNGA architecture have not had a "setback" in domestic sales, but Ling Shang is an exception. Lingshang was listed in June 2021 and sold 4,531 units of insurance throughout the year, with an average monthly sales of less than 700 units. The sagittarius of the same level as it has an average monthly sales of more than 20,000 units; its sister model Asiatic Lion, with an average monthly sales of more than 3,000 units.
In terms of product strength, Ling Shang is not bad at all. Built on the TNGA architecture, it is first of all outstanding in terms of security. The entire series comes standard with 7 airbags and Toyota Safety Sense, which definitely meets the level of the same level of safety benchmarks. Secondly, the new car is equipped with a 2.0L engine + CVT transmission powertrain, taking into account power and fuel consumption, while the leather is durable and the maintenance cost is cheap. In addition, the price of Lingshang is not expensive in the A+ class.
So why does Ling Shang not sell well? In my opinion, there are two reasons. First, A+ class models, high or low, in the domestic attention itself is not high. The hot sales of the new extended Sagittarius are an example, most consumers buy it not because it is an A+ class sedan, but simply out of recognition of this car, and the previous model in the country to lay a stable mass base is inseparable. Second, the A+ market itself is small, Lingshang as a new car, but also a Chinese name that is inconvenient to remember, which leads to very few people who know it, which in turn affects sales. Look at its sister model Asiatic Lion will play more, directly choose to rub the heat of the Asian dragon, which is convenient for memory and enhances the sense of premium of the vehicle, so the sales volume is better.
However, the author believes that Lingshang's own product strength is not bad, with the improvement of popularity, as well as the gradual improvement of cost performance after preferential treatment, its sales in 2022 will pick up.
SAIC Skoda Octavia PRO
Listing time: May 17, 2021
Price range: 124,900 to 157,900 yuan
In May 2021, the fifth generation of Octavia was officially listed in China, and because the four generations of Octavia were sold in the same house, the new car was named "Octavia PRO". However, this model, which was highly expected by SAIC Skoda, did not bring about an increase in Octavia sales. In 2021, the sales volume of insurance was 22,771 units, down 31.72% year-on-year, and the average monthly sales volume was less than 2,000 units.
The Octavia PRO is SAIC Skoda's first model based on the MQB EVO platform, and many of the technologies are newer than the new stretch Sagittar. In addition, the wheelbase of the car has also been extended according to the preferences of the Chinese people, and the price has not been "inflated" like the lengthened Sagittarius. In addition, the configuration of Octavia PRO is more conscientious, the whole series is equipped with LED headlights, 6 airbags, one-key start, automatic air conditioning, etc., while the power system does not discriminate, and the whole series is equipped with 1.4T high-power engine + automatic gear as standard.
Why doesn't the octavia PRO, which is not bad in terms of product strength, even a little strong, not sell? The reason is that the A-class car market has always been the most competitive market, coupled with the poor condition of the car market in the past two years, the "volume" is even more powerful. On the one hand, the head of its own brands continue to compete with cross-level models, on the other hand, first-line joint venture brands respond by reducing prices, which makes the joint venture car companies whose brands are not hard enough hurt. No matter how good the product force is, it is helpless to be ignored. In short, Octavia PRO does not sell well or eat the loss of the brand.
WEY Mocha
Listing time: May 21, 2021
Price range: 17.58 ~ 218,800 yuan
The Mocha was the first model to be launched after the WEY brand was renewed, but the car did not seem to be in the favor of consumers. Listed in May 2021, the annual insurance sales volume is 9667 units, with an average monthly sales of more than 1000 units. Although smart cars were greatly affected by the shortage of chips last year, this sales volume is still too low in the author's opinion.
Mocha is wey's first model to take the lead in applying the "Coffee Intelligence" platform, and it has many firsts. The car is equipped with the world's first truly mass-produced vehicle-grade, all-solid-state lidar, and has become the first mass-produced model to apply the most advanced vehicle-grade Qualcomm 8155 chip and the first fuel vehicle to achieve high-end intelligent driving. In addition, the vehicle materials, process level and other aspects reflect the benchmark level of today's medium-sized SUV products.
The poor sale of mocha is obviously not a problem of product strength, what is the problem? In the author's opinion, first of all, the price range of 180,000 to 220,000 yuan is a strong area for joint venture brands, which has star models such as Toyota RAV4, Nissan X-Trail, Honda CR-V, and Volkswagen Tiguan. Secondly, although intelligence is the development trend of automobiles, at this stage, in addition to geeks, most ordinary people still pursue practicality, fuel saving, convenient maintenance, and high second-hand retention rate when buying cars. For both reasons, the sales of Mocha were not a surprise.
DS DS9
Listing time: March 23, 2021
Price range: 24.99 ~ 399,900 yuan
In 2021, the DS brand launched a new flagship sedan, the DS9, hoping that it would lead the DS brand out of the quagmire. Contrary to expectations, the DS9 sold only a pitiful 216 units last year.
The DS9 is a car that I like very much, and its super careful design can feel its extraordinary at a glance. The interior design is also super invincible, and the materials and configurations are also beyond the level. In terms of power, although the car uses a 1.6T engine that does not match the class, the power and torque are not "instigated", which makes people feel the skill of the French car. The unique style of DS9 is what is scarce in the increasingly homogenized automobile market.
The reason why DS9 does not sell well is very simple, the DS brand is basically cool in China. After Baoneng took over, it did not bring any practical changes. For a brand that does not know how long it can last, consumers naturally dare not start.
Polar Fox Alpha S
Listing time: April 17, 2021
Price range: 25.19 ~ 429,900 yuan
Alpha S is the second mass production model launched by the Jihu brand, and the new car is positioned as a medium and large sedan, focusing on luxury intelligence. However, this extreme fox spends a lot of thought, invests a lot, and invites the popular male star Wang Kai to endorse the model, and has been "throwing the street" since its listing. In 2021, 2134 units were sold, with an average monthly sales of more than 200 units.
Alpha S's poor sales have absolutely nothing to do with product power. First of all, the car is from Magna's luxury R&D and manufacturing system, bringing a comprehensive and reliable high-end quality guarantee. Secondly, the Alpha S uses an ultra-safe steel and aluminum hybrid body, which accelerates from stationary to 100 kilometers per hour for only 4.2 seconds, and has a long endurance of 708km. In terms of intelligence, Alpha S is equipped with the α-Pilot intelligent driving system, Huawei Hi version, and the first mass-produced three-lidar intelligent driving car.
In my opinion, there are three reasons for the poor sales of Alpha S. First, sales outlets are scarce, and people in many places want to buy but have no place to buy. The second is that it is full of big brands, resulting in the existence of the Polar Fox brand itself is not strong. Third, the publicity after the listing of Alpha S is too "hardcore", and geeks are excited to see it, but it is not what most consumers care about. I hope that Polar Fox will find the problem and improve it as soon as possible, and don't waste a good product.
Although the sales of the above models are not good, the product strength does not retreat at all, but some reasons in other aspects, some of which are easy to solve, and some are more difficult. Here, it is also a wake-up call to the majority of car companies - today's automobile market, as important as product strength, is to shape a good brand image and model image.