Before the Spring Festival, want to buy a car for the New Year? If you haven't picked up a car recently, then buy it after the New Year.
Last year, saicid volkswagen visited twice, in October and December last year, and after the two visits, in December, the preferential margins of many SAIC Volkswagen dealers increased and the inventory situation improved slightly. However, in this visit after a month, there have been some changes.
If you plan to buy a car or go to see a car these days, you will most likely not see the existing car but can pay a deposit and pick up the car after the holiday.
Volkswagen Tuon, is still a product with priority supply capacity?
Recently, during a visit to several SAIC Volkswagen dealers in Beijing, we found a problem, there are not many vehicles left in the store, including the exhibition car, the good models have been sold, and several stores have been visited in December. According to the reaction of the staff in the store, SAIC Volkswagen is not only facing the problem of chips, but also facing the pressure of transportation from Tianjin Port (the impact of the epidemic) due to the use of sea freight to transport products from Shanghai to Tianjin Port.
In previous visits, we have summarized a rule that Tuon, which has a starting price of nearly 300,000, is often a product that sells well and has a lot of inventory in the store.
However, during this visit, we did not see volkswagen Tuon's exhibition car in the exhibition hall. This product from the visit process in October last year is a "protected" state, the production capacity supply is relatively sufficient and the sales of a single store are often good, several stores down said that this car sells well, basically to sell one, the supply of vehicles is sufficient, then the monthly sales of a single store are basically more than 20 units. Subsequently, we have a question about this situation - Volkswagen Tuang's production capacity is not enough?
Combined with the discount of Volkswagen Tuon in October and December, it is 15,000 yuan and 20,000 yuan respectively, and the discount in January this year is the same as that in December last year, or 20,000 yuan. The intensity of the offer has not changed, but there is no reason why there is no inventory car or even exhibition car in the store, the answer given by the staff is "the car is pressed in Tianjin Port, and there may be several cars in succession this month, but they have been fixed by customers, and there will not be too many inventory cars before the Spring Festival.
Similarly, there is also Volkswagen Weiran that is not seen in the store, although the discount is 25,000, but the waiting period is 2-3 months. In contrast, Volkswagen Tuang also has a high price and a discount of 20,000 yuan, but the waiting cycle is maintained within 1 month. It seems that we can conclude that savoy-Volkswagen's chip influence is still continuing, but it is somehow ensuring that the inventory of hot-selling models is abundant; on the one hand, the arrival volume of Volkswagen Tuon and the number of tubuses in the way (one-quarter of the 79 cars are Tuon), on the other hand, the stability of its preferential strength can prove that at least this car has not been greatly affected under the premise of chip shortage.
Hot-selling models have not changed much, now book a car after the holiday?
The other three hot products we are familiar with, Volkswagen Passat, Volkswagen Langyi and Volkswagen Tiguan L, have not changed significantly.
Volkswagen Passat offers 12,000 yuan in October and 17,000 yuan in December, 15,000 yuan in January this year, Taoguan L, 15,000 yuan in October, 24,000 yuan in December, 24,000 yuan in January this year, Volkswagen Langyi, 27,000 yuan in October, 28,000 yuan in December, and 27,000 yuan in January this year.
The above is the traditional sales season and the end of the year in October last year, in fact, at the end of last year, the three products were close to the normal level, and this discount was maintained until the beginning of this year. But there is an information point in the terminal market that is worth noting, the offer is in but the car is not.
At the two SAIC Volkswagen dealers visited this time, the inventory status of the three models is similar. Volkswagen Passat's current car situation, there are only a small number of 330 luxury and 330 elite editions, the rest of the versions need to place orders in advance, to the car cycle of about 1 month.
Volkswagen Langyi's entry-level model can still be found in the terminal market in Beijing, according to the information of the two stores, it is known that this batch of entry-level models is still the model that arrived in the store last December, and there are still several units in inventory, and the number is not much. Hot products in the store such as the 1.5L automatic comfort version are no longer in stock in mid-January, and there will be no new cars to the store before the Spring Festival; 1.4T is even more necessary to wait for the Spring Festival, and now if you book a car, you still need to wait about 1 month.
Volkswagen Tiguan L in the two stores to get the information, if the Spring Festival before the booking of the car can catch up with the first batch of cars after the festival to the store, now the cash out of the car only Tiguan L low-power engine of the two-wheel drive top match, the rest of the models are sold out, the same or after the Spring Festival will have new cars to the store. The intensity of the discount is slightly different, the first is 22,000 yuan, the second is 24,000 yuan, the fluctuation of the discount is not large, basically maintaining a stable trend.
The three hot-selling main models, the discount has not changed significantly compared with last month, and the float of about 1,000 yuan is the normal difference between different dealers. Regarding the inventory of existing cars, before the Spring Festival, the two dealer stores will not have a large number of existing cars to the store, so they are close to the existing inventory in the store, and if there is no suitable model and configuration, they can only re-order the car. The staff of the first store said that "in mid-January, the cars with basically good configuration and the right color were taken away by customers, and some models in transit have been fixed."
summary
Is SAIC Volkswagen still experiencing the impact of the chip famine? It is difficult to say that the lack of inventory caused by the Spring Festival and transportation restrictions from Tianjin to Beijing is easy to ignore the chip problem hidden behind it.
The impact of the chip is still there, but not much. Through the comparison of volkswagen Weiran and Volkswagen Tuon terminal information, two products with similar prices, such as the car cycle has a great disparity, the necessity of ensuring the production capacity supply of hot car sources needless to say; in addition to the smooth preferential strength, after the three hot products returned to the preferential high point in December, the strength was maintained until the end of January.
Do you want to take advantage of the Spring Festival to book a car? This may be a topic of concern for some consumers. Analyze the two possibilities, feel that the price is appropriate, you can take advantage of the Spring Festival to pay the existing preferential policies to pay the deposit guarantee, see you again after the car festival; it is also possible that after the Spring Festival, the number of car buyers will increase the existing inventory and the supply will be insufficient, and the terminal preferential reduction will allow the bicycle to create higher profits, not necessarily.