The online car market learned from dongfeng fengshen officials that Dongfeng fengshen sales reached 121,570 vehicles in 2021, an increase of 73% year-on-year, completing the set target at the beginning of the year. As the sales pillar of the brand, the Yi Xuan family has a bright performance, with the new member Yi Xuan MAX listed in September, the Yi Xuan family also successfully entered the "10,000 Vehicles Club" in the same month and became the first place in the market segment. In terms of new products, Dongfeng Fengshen has planned a number of new cars, including at least Haoji, the new Yixuan and Yixuan Dark Night Edition (codenamed C65) and the new pure electric SUV (codenamed S59), of which Haoji will be launched in the second half of next year.
Specifically, the sales volume of the Yixuan family continued to maintain a strong growth momentum, often reaching as much as half of the brand's monthly sales, which was sought after by many young consumers. In terms of SUVs, the AX7 PRO and AX7 Mach versions have also maintained a good reputation since their listing. In terms of service, Dongfeng Fengshen also launched the "C-bit Service Plan" in May this year, focusing on people, cars and life to enhance customer experience, and put forward the service proposition of "sincere and sincere commitment, mutual help and fun life".
As a new car to be launched in the second half of next year, Haoji has released the official trailer. The new car is based on Dongfeng's new DSMA architecture, positioning a medium-sized SUV, focusing on a large five-seat layout, and providing two kinds of power in terms of power, Mach engine and 1.5T hybrid. Haoji adopts a new design language, the front face adopts a straight waterfall type grille, the split headlights have a through-day travel light strip, the new car side is a suspended roof, and it will also use a two-color body, and the rear of the car is a through-type light group.
The other two models don't have much information yet, but we know from the inside that the new C65 will adopt a new exterior and interior design, and the Dark Night version is expected to use a more sporty kit and black and gold color scheme. The new car will be powered by a 1.5-liter naturally aspirated engine code-named C15DR. The new pure electric SUV (S59), the same level as the NIO ES6, has successfully passed the node review this year.