Mercedes-Benz Maybach crazy price increase! Why is only GLE standing still, and the answer is related to the BMW X5?

Hello, everyone, luxury car report, I am Cui Lei who is stationed in the port! The German luxury brand Mercedes-Benz has just come to a price increase in the whole series in China.

Whether it is the Maybach series, or the million-class Mercedes-Benz GLS and S-Class, even the domestic E-Class and GLC are no exception.

But have you found that you have not seen the GLE? Could it be that the raw materials of Mercedes-Benz GLE are different from them? Or is its supply chain very adequate and unaffected?

In fact, in my opinion, it is not, the reason why Mercedes-Benz GLE does not dare to increase the price, the answer is related to its direct competitor BMW X5. This pair of happy rivals in the medium and large import luxury SUV market has been playing in full swing.

In terms of price, the 2.0T GLE ranges from 699,800 to 780,600, while BMW only has a configuration of 699,900, and then up to the 2.5T domestic special version of the GLE, the price is from 804,800 to 870,600, and the corresponding 3.0T BMW X5 is from 754,900 to 839,900.

Regardless of the version, although the BMW X5 is relatively cheaper, at least they are still in the same range, so consumers in this level of budget will still consider these two players.

From the perspective of product strength, BMW X5 has always been known as the king of highway SUVs, and the performance in all aspects is relatively balanced, but Mercedes-Benz is not willing to show weakness, and the brand influence of the three-pronged star emblem can be completely pulled back.

Finally reflected in the sales performance in 2021 BMW X5 sold 50217 units, Mercedes-Benz GLE although slightly behind, but also sold 47786 units, this gap in Mercedes-Benz's view, in fact, is completely acceptable.

After all, GLE is mostly sold at a markup, the sales are not as good as BMW, and the profit is definitely better, which is a draw.

But who would have thought that bmw X5 would suddenly come to a domestic and extended, 2.0T entry directly from 605,000, 3.0T from 705,000, just look at the guidance price is directly cheaper than GLE 100,000.

And the imported version of the BMW X5 was not canceled, BMW came to a two-line operation, Mercedes-Benz directly into 1 dozen.

Let's not say whether the domestic X5 is worth buying in the end, the product and price are directly placed here, you say mercedes-Benz still dare to increase the price?

In the face of BMW's operation, Audi has planned to send a special version of Q6 to fight, and Mercedes-Benz is very passive, there is no movement at present, so the problem has been placed on the Mercedes-Benz side, what strategy do you think Mercedes-Benz will take next?

Is it to stay still, continue to fight alone, and see the market reaction of the domestic BMW X5? Or is it the right way to go domestically with bmw's rhythm?

Well, today about Mercedes-Benz full GLE, I will briefly talk to you about this.

I am Cui Lei, who is stationed in the port, and we will see you in the next issue