On March 31, Dongfeng Fengshen released march sales data, with sales of 15,711 vehicles in the month, an increase of 123.45% year-on-year; quarterly sales of 45,889 vehicles, an increase of 165% year-on-year. While creating the best results in March history, Dongfeng Fengshen's sales in the first quarter of this year have exceeded the sales volume in the first half of last year.
As the main brand of Dongfeng passenger cars, Dongfeng Motor's annual sales volume in 2021 reached 122,000 units, an increase of 73% year-on-year, and successfully completed the target of 120,000 units. The Yixuan family became its main sales model, contributing half of the brand's sales; among them, the Yixuan MAX is equipped with the new Mach power, which after its listing in September last year, helped the Yixuan family to sell more than 10,000 consecutively in September and October, becoming one of the models with the largest growth rate of Chinese brand cars.
On February 20 this year, Dongfeng Fengshen, following the "Black Gold Armor" Dark Night Yixuan MAX Dawn Edition and Holy Light Edition, continued to push the new black and red color of the fuel version of the Dark Night Yixuan MAX Sharp Edition, the listing guidance price of 117,900 yuan, the price has been lowered, and the configuration has also changed, which will further enrich the Z Generation's choice of personalized performance cars.
It is understood that based on the sales target of 120,000 vehicles reached last year as scheduled, Dongfeng Fengshen will sprint to the target of 200,000 vehicles in 2022. In the first quarter, 45,889 vehicles were completed, 22.94% of the target of 200,000 were completed, and under the background of the epidemic and lack of cores, such performance was still in line with the trend of the auto market environment.
According to Dongfeng's "Dongfang Fengqi" plan, it is stipulated that by 2025, dongfeng's commercial vehicles, autonomous passenger cars and new energy vehicles will reach 1 million respectively, and the scale of Dongfeng's independent brands will enter the top 3 of the industry. To realize this plan, according to the progress requirements of Dongfeng Company, it will reach 200,000 vehicles in 2022, which is an important node for the next step.
According to the recent news of Dongfeng Company, its new high-end electric off-road M brand will be released in June this year. At present, the development of the M brand platform has entered a substantive stage, and the prototype test results are in line with expectations. On January 18 this year, the Dongfeng high-end new energy off-road vehicle project has officially started construction and is scheduled to be put into operation in 2023, with a planned annual production capacity of 100,000 vehicles.