In 2021, the domestic auto market is facing a crisis of lack of cores, the supply chain leads to production capacity can not be produced according to market orders, and many car companies have more or less stopped production, which also leads to the annual sales target can not be achieved normally.
Of course, there are exceptions to this, that is, the East Wind God. In the past, Dongfeng Fengshen's position in the domestic market has always been relatively marginalized, and its sales volume is also more touching, but in 2021, it has won an annual sales of 120,000, and its sales volume has increased by 73% year-on-year. Not only that, this momentum also continued until 2022, according to the data, the cumulative sales of Dongfeng Fengshen in January was 19,109 vehicles, an increase of 97% year-on-year, and even refreshed the historical sales record. So the question is, in the past year or so, what has Dongfeng Fengshen done to make the sales of the entire brand soar?
The product line continued to deepen, and Yi Xuan became a family sales crown
For any brand, the product line is the basis for sales growth, after all, if there is no choice of models, then consumers do not have to choose this brand, which is particularly important for traditional car companies that are particularly competitive. Dongfeng Fengshen launched AX7 Pro Giant Wave Edition, Yixuan GS, Yixuan MAX, AX7 Mach Edition and other models last year, forming a dual-thread development of cars and SUVs. Among them, thanks to Yixuan's multiple product line branches, yixuan family has become the main force of brand sales, with car sales reaching 10,924 vehicles in January, an increase of 127% year-on-year, and a share of more than 50%. Such a brilliant sales performance is enough to show that the Yixuan family has been recognized a lot in the market.
Yixuan's advantage is excellent cost performance, the starting price of 69,900 is not high for consumers, and it is much better than the joint venture car at the same price in terms of design, power, configuration and comfort, which is undoubtedly a better choice for consumers in the era of more and more rational.
In addition, in order to meet the needs of young consumers for appearance and power, Yixuan MAX also added the dark night version of the model, the appearance of the vehicle design is more aggressive and dynamic, while the power system adds MHD hybrid system, the acceleration time of 100 kilometers is only 6.81 seconds.
The powertrain has been fully upgraded
While the product line has become more in-depth, Dongfeng Fengshen is also committed to the development and research of core technologies, after all, at the current point in time, more and more independent brand car companies have begun to equip their own powertrains. Thanks to the cooperation between Dongfeng Group and Honda, PSA, Nissan and other car companies, the starting point of Dongfeng Fengshen is higher than others. In terms of platform, the CMP architecture jointly developed by Dongfeng and Citroën has become the main force, and the family sales crown Yixuan is based on the products under the platform. Therefore, in terms of handling and stability, it is not lost to the joint venture car.
In terms of power, the newly developed "Dongfeng Mach Power" has been equipped with Yixuan MAX and AX7 Mach editions. The maximum horsepower of the 1.5T engine reaches 190 horses, the peak torque is 300 Nm, and the thermal efficiency reaches 41.07%, which can already match the international first-line level. Both in terms of power performance and fuel economy, it will not disappoint.
Buying a car is not a hammer deal, and after-sales sales are in place to pull users closer
Under the guidance of the new forces, more and more car companies have begun to upgrade their after-sales service, from the past hammer trading upgrade to making friends with customers. For example, Dongfeng Fengshen launched a user community on the App, the company's personnel discussed with customers, and problems can be timely feedback and solved, which not only allows users to worry more in the process of using the car, but also promotes the development of products by car companies and solves potential problems together.
summary
Through a rich product line and technology that does not lose joint ventures, coupled with first-class after-sales service, the sales of Dongfeng Fengshen can shine brightly. Of course, this is just the beginning, and there is still a long way to go from the real frontline, but according to this momentum, I think Dongfeng Fengshen can definitely deliver better results in 2022.