As we all know, Dongfeng is one of the three major central enterprise automobile groups. In terms of cultivating its own brand, it is the goal that it has insisted on pursuing for many years. Its Dongfeng Fengshen is a passenger car brand that focuses on civilians.
Recently, Dongfeng Fengshen officially released the latest sales data. As of the 28th of this month, its terminal sales in January reached 19,109 units, an increase of 97% year-on-year. It is reported that this market performance has created a record for single-month sales. Today, I will comment on the performance of each of our main models.
Yixuan family monthly sales reached 10,924 units, an increase of 127% year-on-year
In the current product sequence of Dongfeng Fengshen, Yixuan is undoubtedly the main sales force. According to public data from the depot, the sales volume of the Yixuan car series reached 10,924 units in January, an increase of 127% year-on-year. The sales performance of more than 10,000 indicates that it is recognized by a large number of consumers.
Cost-effective is undoubtedly its biggest core competitiveness, as a compact car, Yixuan's manufacturer guidance price is only 699-9.89 million yuan. At this price point, in the joint venture brand, only one low-end mini car can be bought.
In addition to the low enough price, YiXuan also has remarkable points in terms of product strength. Familiar with Dongfeng Fengshen knows that thanks to the technical synergy advantages of the parent company, Yixuan was based on the CMP platform jointly developed by Dongfeng and Peugeot Citroen at the beginning of development, which is a blockbuster work of Dongfeng Fengshen in recent years.
Therefore, in terms of driving performance, Yixuan has certain advantages over autonomous models at the same price. In terms of power, except for the model with a minimum of 69,900 equipped with a 1.0T turbocharged engine, the rest of the models are matched with 1.5T turbines, with a maximum power of 150 horsepower, and in terms of transmission, it matches a 6-speed wet-pack dual-clutch transmission.
With the blessing of Mach power, the Sales of the AX7 SUV of the Fengshen AX7 exceeded 5,000 units in a single month
If Yi Xuan is the trump card of Dongfeng Fengshen car product line, then AX7 is the brand's masterpiece in the field of SUVs. According to the car manufacturer, the Mach version of the AEG7 has sold 5,068 units this month. Judging from the sales figures, it is already the level of mainstream SUVs.
The reason why it is called the Mach version is that the AX7 is equipped with the latest powertrain. Equipped with a 1.5T turbocharged engine, the data has been greatly improved compared to the non-Mach version, with a maximum power of 190 horsepower and a maximum torque of 300 Nm.
Even if it is compared to joint venture brands, it is not to mention more. In terms of transmission, the matching is a 7-stop wet-type dual-clutch transmission, from the big factory Teglak. It is characterized by high transmission efficiency and faster gear change. Therefore, the powertrain of the Mach version of the Aushin AX7 is the highlight of the compact SUV at the same price point.
In addition to the changes in power, in order to highlight the sporty temperament of the Mach version of the AX7, the car factory also replaced the new front face, using a large hexagonal mid-mesh. And embellished with red trim strips, the difference from the ordinary version is more obvious. At present, the manufacturer guidance price of the AX7 car series is 89,800-143,900 yuan, which has a certain cost-effective advantage.
Mainly attacking the B-end market, Fengshen E70 sales exceeded 3,000 this month
In 2021, Dongfeng Fengshen's annual sales reached 120,000 units. Among them, the new energy model E70 can be described as indispensable. This pure electric sedan will sell 30,031 units in 2021.
In 2022, the Fengshen E70 also continued this performance. According to the automaker's sales report, its sales reached 3,085 units in January. At present, the Fengshen E70 is mainly for the operating market, and the manufacturer's guidance price is 132,800-14.78 million yuan.
In terms of power, the electric motor equipped with the new car has a maximum power of 163 horsepower, which is more general from the parameter point of view. The core power battery offers two options, namely a lithium iron phosphate battery with a capacity of 50.3 kWh and a ternary lithium battery with a capacity of 52.99 kWh. The corresponding NEDC cruising range is 400km and 420km respectively. In addition, the Fengshen E70 also supports power exchange mode. For operating customers, it will be more convenient to replenish the energy, and the price of this version is 132,800 yuan.
It is worth mentioning that the solid-state battery E70 is officially operated, which marks the first in China to seize the opportunity of solid-state battery industrialization, and the actual performance of its products is worthy of the industry's attention.
National public opinion car: In 2021, the sales scale of Fengshen will exceed 120,000 units. In order to increase sales, Xiaobian learned from official channels that a new model will be unveiled in March this year, named Haoji, which is larger than the AX7 and positioned as a medium-sized SUV. Judging from the camouflage test pictures, its body lines are smooth, and the D-pillar design is relatively wide, highlighting the majesty of the SUV. In addition to the Mach power of the AX7, the power will also be equipped with an oil-electric hybrid system, so let's wait and see.