After domestic brands such as Hongxing Erke and Bee Flower were popular by netizens for wild consumption, netizens ushered in a new wild consumption target - white elephant instant noodles.
On the evening of March 15, in response to problems such as sauerkraut in the pit, white elephant food responded domineeringly: in a word, no cooperation, rest assured to eat, the body is not afraid of the shadow oblique. On the one hand, giants such as Master Kang and the Unification Group were busy apologizing, and on the other hand, the white elephant carried the banner of the national brand, which instantly stimulated the patriotic enthusiasm of netizens and praised it as a veritable "light of domestic products".
I have to say that the fine domestic products, including Hongxing Erke, bee flowers and white elephant instant noodles, have been silent for a long time, and finally ushered in an outbreak!
Coincidentally, in the SUV industry, there is also a domestic light model that has yet to be tapped, which not only has the title of the military SUV, but also the Mach power blessing, and the CTCC championship strength. That's right, it's the new Mach version of dongfeng Fengshen, known as the "road rocket" we are going to talk about today.
Thick accumulation, military SUV deserved
The popularity of Hongxing Erke, Bee Flower and White Elephant is not an empty wind, but the result of its own accumulation.
A netizen's comment is very true, very vivid description of their corporate style. "Like the older generation, they have been busy and thrifty all their lives, and every piece of five pieces is carefully stored in the iron box, but as long as the country needs it, it will immediately open the box and dedicate everything to the country."
For the Wind God AX7, there is also such a sense of home and country. This is an SUV model derived from the military platform, inheriting the excellent DNA gene of Dongfeng military vehicle, not only leading the same level in the core three major pieces, but also fully integrating fashion styling and technology configuration, and the new AX7 Mach version has gone to a new level in the case of inheriting the quality of the military industry.
Wang from Anyang, Henan Province, is the author's hometown cousin, after graduating from college he chose to go to Xinjiang as a soldier, due to many years of service in the local army, he practiced a good car skill, coupled with the frontier troops need to repair the vehicle from time to time, so for the mechanical knowledge of the car, he is quite understanding.
In a word, whether the quality of the car is good or not, it is absolutely impossible to fool him.
In mid-March 2021, Mr. Wang officially retired from the army, and since then he has opened another new moment in his life. After the official listing of the new Mach AX7 version in late September 2021, after he saw the news on the Internet, he did not hesitate to place an order to buy it, using it as a demobilized work car, usually commuting to work, and helping him get married at key moments.
"After all, I am from the military, so naturally I have to choose a model that matches my own attributes." The label of the new Mach version of AX7 is military quality, even the model name is DF, the price of the key 9.59-12.99 million yuan is not expensive, and all aspects of the configuration are also available, so there is no hesitation to choose it. Talking about the idea of buying the new Mach version of the AX7, Wang still remembers it vividly.
From the pick-up to now, almost half a year, Wang's new AX7 Mach version has just passed the run-in period. In his words, the 5,000-kilometer driving process is perfect, this 1.5T engine is very powerful, the car has no problems at all, the Spring Festival holiday also took a few friends to the Taihang Mountains to cross a long distance, a bit to find the feeling of being a soldier.
It is worth mentioning that the new Mach AX7 version of the WindLink 6.0 car machine system is very rich in entertainment functions on the way, and the active safety features including the BSD blind spot monitoring system, the RCTA reversing side rear warning system, etc. make the car very safe to drive.
If the full score is 100 points, he is willing to give the new AX7 Mach version a score of 95 points, and the remaining 5 points hope that it will not be proud and continue to continue the military quality.
Strength endorsement, iron must eventually be hard
In addition to the feelings of home and country, it is more important to have a solid product force. To put it bluntly, playing iron also needs to be hard, and only when there is confidence at the core level, can national brands stand up when competing with opponents.
Hongxing Erke, Bee Flower and White Elephant all understand that what can really help enterprises and brands capture the hearts of consumers is the quality and service of products, as well as the continuous innovation and iterative upgrading to cater to the increasingly "picky" consumers with current tastes.
The new Mach 7 version of the AX7 is doing the same thing. Intuitively, Dongfeng Fengshen has applied a large number of reverse research and development of racing technology to family cars, bringing users a smooth driving experience. For example, this Mach power 1.5T + Getrag 7DCT "Golden Power" combination has undergone 42,000 time-of-hour bench tests (equivalent to 4.8 years of operation tests), 7.7 million kilometers of alpine, high-heat, high-altitude vehicle road tests (equivalent to 10 round-trips from the Earth to the moon), and the quality can stand the test.
The data says it all. Let's compare this Mach-powered 1.5T engine with the 1.5T engine of the changan blue whale series of independent competitors of the same level, and we can find that in the case of the maximum torque is comparable, the maximum horsepower and maximum power are stronger. You know, the parameters of the Blue Whale's 1.5T power have been calculated, and the Mach power is even better than it.
Similarly, comparing it with the Honda Earth Dream 1.5T in the joint venture camp, or even the BMW 1.5T, the Mach Power 1.5T is one position ahead in all aspects. It is no exaggeration to say that it is not even inferior to the 2.0T engine (184 horsepower) on the BMW 3 Series, which can be called a "leapfrog" performance. With its powerful power performance, the new Mach 7 version earned the title of "Road Rocket".
Of course, the strength of the power is not limited to the appearance of strong parameters, the key is to see the driving experience and the actual track performance. In this area, the Dongfeng Fengshen team empowered by Mach power has also proved itself with actions. That is, in the 2020 CTCC China Auto Venue Professional League, Dongfeng Fengshen Team won the overall championship of the China Cup, while the 2021 CTCC Dongfeng Fengshen still performed eye-catchingly, the Mach-powered Fengshen Team and the Blue Whale-powered Chang'an Team competed closely on the same stage, and finally the Fengshen Team won the CTCC annual championship with 7 sub-station championships, 6 sub-station runners-up, 5 sub-station third-place and 7 constructors' championships, with a total of 25 trophies.
In fact, behind all this, it is inseparable from the engineers working day and night to overcome difficulties, developed including high-pressure cooling EGR, intelligent thermal management, double-cavity oil pan, etc., through the motor control flow distribution, warm wind and water path controllable, to achieve accelerated engine response, accelerate the heating, reduce idle time, improve the comfort of driving. The new Mach AX7 version can achieve strong power and compatibility with MIIT's 6.6L/100km fuel consumption.
The wind god is at the bottom, and the user is responsible for playing with pleasure
When netizens push one domestic brand after another on the hot search, we have to think about the source power behind this.
Looking back at the history of business changes, it is not difficult to find that in the era of material abundance, it was a traditional selling thinking at that time, as long as the seller shaped the value of the product, the consumers themselves would come to the door to buy.
However, with the progress of the times, the traditional thinking of selling goods has been thrown into the drawer of history, and business has already entered the buyer's market, and how to operate users at this time has become very critical.
In addition to the hardcore product force introduced in the first two parts, Hongxing Erke, Bee Flower and White Elephant have one thing in common, that is, they think from the user's point of view, express their most concerned things in the user's language, and help users quickly obtain the products and services they need.
For the new Mach version of AX7, it also has its own unique experience in operating users. The most typical case is that in mid-2021, Dongfeng Fengshen launched a new "C-bit service plan" on the basis of the original service brand 2.0, and the core keyword is "sincere and dare to promise, mutual help and create a fun life".
In detail, as long as the customer has any questions or needs during the use of the car, just scan the two-dimensional code of the service in the car through the mobile phone, you can enjoy the exclusive service of the manufacturer's customer service, and even include the maintenance period, to provide maintenance door-to-door free pick-up and delivery service. And young people have long been inseparable from the traffic, Dongfeng Fengshen has achieved the basic traffic for five years free, in the face of official price adjustment, the difference is fully compensated.
Further, Dongfeng Fengshen has made three major commitments: ten years of unlimited mileage warranty, free return and replacement of vehicles due to product quality problems within 30 days, and free replacement of new cars for 100,000 kilometers in three years due to quality problems of engine core components.
This can actually be understood as once the young man drives the car home, he only needs to be assured to drive it, and the rest of the messy things such as maintenance reminders and quality assurance are handed over to Dongfeng Fengshen to solve. It can be described as a realistic version of "the user is responsible for playing, and the wind god will be responsible for everything to the end"
And that's not all, around the customer experience of people and life, Dongfeng Fengshen has also brought its own new ideas.
For example, if some Fengshen car owners suffer from major diseases, or need assistance due to other reasons causing family economic difficulties, Dongfeng Fengshen will contribute funds to help; in the Fengshen App, a wealth creation community has been built, which is equivalent to matchmaking of the main engine factory, so that Fengshen riders around the world can carry out business resource exchanges and entrepreneurial experience sharing. The majority of Fengshen users not only bought a car, but also may unlock some business cooperation.
What's even more wonderful is that Dongfeng Fengshen actually came up with a set of "fighting monsters" upgrade rules similar to online games. From the car to the final test drive transaction, called "bronze, gold, platinum, diamond and king", different segments have different point policies, the higher the final rank, the more points, the more rights and interests unlocked.
Dialogue in a language that young people can understand improves the efficiency of communication, and there is more temperature between the brand and the user, which is very good.
【Conclusion】Based on the above content, whether it is the military quality that has always been inherited at the quality level, or the unswerving determination of the core product strength level, coupled with the hollowing out of various ideas at the user service level, these make the new AX7 Mach version have the capital to become the next explosive domestic product. Next, we'll leave it up to time and let the bullets fly a little longer.