In the market battle, there is no brand that does not want to get ahead. The law of the jungle is still the constant rule of market competition. It is also quite appropriate to use this sentence to comment on today's automobile market. After all, in the cruel market competition, if a car brand does not have enough strong attraction and influence, it is difficult to have eye-catching market performance, and even become the foil and ridicule object of major competitors.
As the "engine" of the global auto market, the Chinese market has a pivotal position in the automotive industry, whether it is a luxury brand based on Audi, BMW and Mercedes-Benz, or a joint venture brand based on General Motors, Lincoln, Nissan, Toyota and Honda, the Chinese market is basically a feng shui treasure of their proud performance. Even if the market performance is not too good French and Korean cars, the Chinese market is still a place that cannot be lost and strives to pursue its dreams.
Looking back at the auto market in 2021, it is not difficult for us to find that in the car market, laughter and sad faces coexist, and continuous sighs and long smiles coexist. I saw both BYD's laughter and the sad face of Acura; I saw both regret in the laughter of the north and south people, and also witnessed Infiniti's efforts, but also did not reap fruitful results.
Speaking of infiniti, it is estimated that some car friends and netizens are not too familiar, mainly Infiniti in the Chinese market is basically a "chicken rib" like existence. As a high-end brand of Nissan, Infiniti's market performance can be said to be quite weak, and the product models introduced into the Chinese market are also very few, so that many car friends and netizens have ignored this brand.
Compared with the eye-catching performance of Audi, BMW and Mercedes-Benz in the luxury brand camp, Infiniti is basically putting "steamed" water, which is difficult to meet the tastes of consumers. According to the public sales data of the Association of Passenger Transporters, from January to November this year, Infiniti's cumulative sales were only 7700 units, and the average monthly sales volume was about 700 units, which had a large sales gap with ABB and was not at a level at all.
Even in the camp of second-tier luxury brands, Infiniti's market performance is quite weak, Cadillac and Lexus are not much to say, and Infiniti's market performance is not its opponent. Further down are Volvo and Changan Lincoln, in the first 11 months of this year, Volvo's cumulative sales were 127395 units, with an average monthly sales of 11581 units; Changan Lincoln's cumulative sales of 75864 units, with an average monthly sales of 6897 units.
In front of Volvo and Changan Lincoln, Infiniti was still the target of crushing. In front of Chery Land Rover Jaguar, Infiniti still has no proud capital, because the cumulative sales of Chery Land Rover Jaguar in the first 11 months of this year were 43854 units, with an average monthly sales of about 3987 units. Although the market performance of Chery Land Rover Jaguar is not very powerful, it is much better than Infiniti.
Infiniti, which has been marginalized in the Chinese market, is actually constantly struggling to change its tight days, but the market and consumers do not recognize it. Not because ABB is too powerful, nor because Volvo and Cadillac are very powerful, nor because Infiniti is too small, but because Infiniti's product quality has been complained about, product line shortages and other factors, restricting the improvement of its market share, you say?
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