With the advent of electrification, both car companies and consumers are pursuing a more technological driving experience, however, the premise of all this is safety. Speaking of the Volvo brand, the most important thing that cannot be ignored is its safety attributes, and in a deeper way, it has selflessly dedicated a three-point seat belt to the entire industry, which shows that Volvo's contribution to car safety is also very far-reaching.
Among them, as a medium-sized SUV under the brand, since its introduction to China in 2004, its sales and word of mouth are "online". Recently, Report Cars acquired a rendering of the new generation of XC90, which will be available by 2025.
From the rendering, we can see that compared with the current model, the new car is still a big change. The overall design style is more like a pure electric model than the route taken by traditional fuel vehicles. Although the family's iconic Quake headlights have been retained, they have become more narrow and long, in addition, the front face has also become a closed shape, and the front bumper adopts a penetrating design, which looks very sci-fi as a whole. Will the next-generation XC90 become a pure electric SUV?
(Current XC90)
According to Volvo's plan, maybe not just new cars, the whole Volvo will change tracks. To put it bluntly, it will be difficult for us to see Volvo's models using traditional power and plug-in hybrid power, and in the future it will be a pure electric brand.
There is also news that the next generation of XC90 will achieve domestic production, although at present we can not judge the authenticity of the news, but this is actually a certain possibility. The current Volvo XC90 is still imported into The country, but as we all know, due to various taxes and transportation costs, the price of domestic cars and imported cars is very different. Once the new car is domestically produced, the price is reduced, which naturally can also bring better sales.
At present, all luxury brands in the large SUV in fact in the product level of the gap is not large, XC90 more "security" this label, but it is still below the BBA, push it is fundamentally because the brand value is worse. Assuming that the new car is domestically produced, it may also affect the brand's premium ability. However, for consumers, "cheap is king", do you expect a new generation of Volvo XC90?
Edit=Lin Jing