Hyundai, as the main force of Korean cars, is also a deeply qualified overseas brand in the domestic car market, and the brand has also created many star cars during the period, such as Tucson, ix35, ix25 and other models that are laid out in the SUV market; as well as models such as Yuedong, Rena, and Mingtu that are laid out in the sedan market, they all have a senior history, and have also ranked at the forefront of various market segments with easy results, leading the trend of different eras. However, with the decline in the market position of Korean cars, Hyundai's market recognition in China has also declined, and the overall sales of its "star car" have also declined sharply, especially the famous map positioned as a medium-sized car market, the car has fallen out of the ranks of 10,000 units since the second half of 2018 so far, and the recent monthly sales have only hovered in the 3-digit ranks, and have been in the ranks of selling.
Hyundai Mingtu is a veteran of Beijing Hyundai's entry into the domestic car market in 2013, "to experience the strength of B-class cars at the price of A-class cars" is the positioning of Mingtu's first entry into the market, and thanks to this cost-effective positioning, the car has also won the favor of many Chinese, and then became the main sales force of Hyundai at that time. At present, the name map on sale is Hyundai's new generation of models listed in March this year, with a pricing price of 13.38-168,800 yuan, and only 130,000 yuan after the terminal discount, so compared with the same level of models, such as the Honda Accord priced at 17.98-25.98 million yuan; priced at 17.98-269,800 yuan Toyota Camry; and priced at 17.98-26.98 million yuan, Nissan Tianlai, in terms of price, is obviously a new generation of famous maps more advantageous. However, the current market group faced by medium-sized cars will not blindly choose based on the advantage of price alone, that is to say, the product strength of other aspects of Mingtu is also quite important.
The appearance value has always been the best play of Korean cars, so the appearance of the new generation of famous pictures is not to worry. As for the size, you can see that The Name Map has a 4780/1815/1460mm circumference and a 2770mm wheelbase, compared to other models in the same class, such as the Accord with 4893/1862/1449mm, 2830mm wheelbase; the 4885/1840/1455mm circumference, the Camry with 2825mm wheelbase; and the 4901/1850/1450mm trim and 2825mm wheelbase. It can be clearly found that the three-dimensional and wheelbase of the mingtu are obviously weaker than the hot-selling joint venture models in the market.
In terms of configuration, from a macro point of view, the configuration of the famous map is indeed more abundant, in which you can see 6 airbags, front and rear parking radar, 360-degree panoramic images, side blind zone warning, full-speed adaptive cruise, can open the panoramic sunroof, remote start, 12.3-inch LCD dashboard + 12.3-inch LCD central control screen, Internet of Vehicles, OTA remote upgrade, intelligent voice interaction system, all-vehicle glass one-click lifting and so on.
However, a closer look found that some models are not cost-effective, like the entry-level models priced at more than 130,000 yuan, only equipped with the main and auxiliary double airbags, reversing radar, 7-inch dashboard, plastic steering wheel, fabric seats, automatic air conditioning and other configurations, similar to intelligent driving assisted driving system, multi-mode driving, sunroof, LCD dashboard, intelligent voice interaction system, Internet of Vehicles, OTA remote upgrade, navigation, and other configurations are not provided. In addition, parallel assist, side blind spot image, reversing side warning, full-speed adaptive cruise, open panoramic sunroof and other configurations are only equipped with top-of-the-line models priced at 168,800 yuan.
In terms of power, this generation of the name map is all automatic transmission, providing the 1.8L engine of the G4NK series and the 1.5T engine of the G4FS series, respectively, matching the CVT and 7-speed dry-type dual-clutch transmission, with a maximum power of 143 horsepower and 170 horsepower, of which the high-power version also has 8.27 seconds of 0-100km/h measured speed, 40.53 meters of 100-0km/h measured braking. To be honest, the performance of the car is not dominant in the mid-size sedan market, to know that the lowest entry-level version of the Tianlai, Accord, Camry three has a maximum power of 156 horsepower, and the high-power version has a maximum power of more than 200 horsepower.
By analyzing the hard product strength of the price, size, configuration, and power of the name map, it can be found that the only price of the car occupies a certain advantage in the market, and the other parts have a big gap with other joint venture cars of the same level; of course, if it is compared with the models of the compact car market, its size, power or there may be certain advantages, but its price and corresponding configuration can not occupy the upper hand, therefore, the product strength of the name map is in an embarrassing position of insufficient than the upper and lower, which in turn leads to the car not being able to sell.
In addition, with the domestic brand high-end journey to make great progress, the medium-sized car market will usher in a number of more cost-effective domestic models in the future, such as Geely Xingrui is the positive competition model of Hyundai Mingtu, but Xingrui currently has 10,000 monthly sales, and Mingtu's monthly sales are only 3 digits, if Mingtu is still responding with the current vague product force, sales may continue to decline until no one buys.