As the first strategic SUV of Wuling Global Silver Label, Wuling Star has been on the market for 3 months, and its sales have exceeded 40,000 vehicles, of which the comprehensive sales volume in November reached 15,603 vehicles, which also made this car successfully rank among the top ten compact SUV sales in the month. Not only that, Wuling Star also performed well in the "2021 China Top Ten Body" award and was recognized by authoritative experts. This car, which netizens called "super SUV within 100,000 yuan", how "can it fight"? Let's take a look today.
In our usual live broadcast, there are many netizens who ask the most questions when choosing a car: Is it good to look? Safe? Save or not save fuel? Isn't it cheap? Among them, the first two problems are related to the body, which shows the importance that consumers attach to the body, so the car is good or not, and the body is very important.
Recalling the exposure of the design sketches and silhouettes of Wuling Stars in April this year, the teachers in the editorial department and I were very much looking forward to this car, and the dynamic "wing movement aesthetics" design concept aroused our curiosity.
Immediately after the exposure of the official picture, everyone finally feasted their eyes, and from the feedback of netizens, we can see everyone's expectations for this car. Finally, at the 2021 Shanghai Auto Show, we saw the star car, and I still clearly remember the scene when the stars were surrounded by everyone's camera, and then released my first report at the 2021 Shanghai Auto Show, and boldly predicted: after the car of this appearance is listed, it will not worry about selling!
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2021 Shanghai Auto Show Real Auction: Silver Label Wuling's first SUV Star debuted
2021-04-19Easle car
Here it is necessary to mention the excellent performance of Wuling Star in the "2021 China Top Ten Car Bodies" award. After a number of links of review, Wuling Xingchen has won the recognition of authoritative experts with its comprehensive strength such as oriental aesthetic appearance, leading space design of the same level, five-star safety architecture, and application of high-strength steel materials.
At the same time, Wuling Xingchen follows the mature manufacturing process of "Big Brother" Wuling Capgemini in the application of materials, and the whole vehicle is mainly high-strength steel, accounting for more than 64.7%. Important parts use ultra-high strength steel and thermoforming materials, of which the proportion of thermoformed parts is 14.1%, and the SUV at the same price is the largest.
From this point of view, Wuling Xingchen is indeed "able to fight" in the same level.
Independent brands have unique insights into the gameplay of in-vehicle interconnection systems. But because I am a "die-hard fan" of mechanical buttons, my dependence on the car interconnection system is not high, nothing more than listening to music and looking at maps, not because I don't like to use it, but because most of the so-called "artificial intelligence" car interconnection systems I encounter are "artificial mental retardation".
Taking the speech recognition function as an example, I can't understand the speech, and I understand the slow response - this time I can use the mechanical button to complete at least two or more operations, so I think the on-board interconnection system that everyone needs must maintain a high degree of tacit understanding with the user.
The emergence of the Ling OS Lingxi open intelligence ecosystem made me curious. At this year's Wuling Brand Night, when I first heard that the system could recognize ten different voice commands at the same time, I was more skeptical, and I was not completely convinced until I got the test drive experience.
Xingchen is equipped with the world's first real-time rendering car assistant - Xiao Wu & Xiao Ling, and the official has built a game system around Xiao Wu & Xiao Ling, which can achieve no wake-up, continuous speaking, single sentence and multiple instructions.
Creating personalized IP for voice assistants is the practice of many new car-making brands. This can not only make the voice assistant come alive, but also no longer a cold robot, thus narrowing the distance between the user and the voice assistant, but also provide fun for children and reduce the boredom of the car. Of course, this way can also enhance the tone of the brand's youthfulness in terms of details.
At the same time, this system can also realize the full-scenario mobile phone intelligent car control, through the mobile phone Bluetooth key can realize car search, open the sunroof, remote start, real-time monitoring of vehicle information, in the daily use of the car can provide a lot of convenience. In the future, Ling OS will cover all SAIC-GM Wuling models, as well as more mobile terminals.
For more details, you can check this link below to see my previous experience video to review.
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Ling OS Lingxi Open Intelligent Ecosystem is a new in-vehicle multimedia system developed by SAIC-GM-Wuling and integrating the resources of PATEO, SPIT, iFLYTEK and other companies. With the assistance of these top teams in the industry, it ensures its use value and reliability.
The purpose of the use of the Lingxi system is: always want to have more tacit understanding with you. This sentence is very meaningful, now the traditional car machine emphasizes voice communication and mobile phone interconnection, and multi-point tacit understanding is more spiritual, representing the attitude that it can communicate more deeply.
Nowadays, the relationship between people and cars is no longer a single relationship between the driver and the means of transportation in the past, and the life relationship between people and cars has been added. A car suitable for a modern family should have the ability to serve the family in an all-round and all-time manner, and the car is no longer a car, but a member of the family.
Looking at the market again, today's car buyers are getting younger and younger, and young people have a stronger demand for intelligent multimedia systems, and they are eager for their cars to be more emotional and smarter.
Recently, Wuling and NetEase Cloud Music jointly held the "Ling OS Ultra Sense Concert" at LING HOUSE, Shanghai Wuling Global Brand Center, marking the first systematic-level deep customization strategic cooperation in the industry. This concert is also the first gathering with users after the OTA upgrade of Wuling Ling OS Lingxi System, the first time to realize the interconnection of the LING family system, the first online live broadcast through the LING Club platform, and the first cross-border linkage with LING HOUSE.
Moreover, through this OTA upgrade, the voice assistant Xiao Wu & Xiao Ling's speech recognition technology was further optimized, and the response speed of 0.8 seconds was the same level ahead. Secondly, the wake-up time of the Ling OS system takes only 2.7 seconds; the GPS cold start positioning is accelerated to 7 seconds; and the system boot speed is optimized to 28 seconds.
Looking at the current automotive market, the OTA upgrade of the in-vehicle interconnection system is not a new thing for the new car manufacturers, but for traditional car brands, this is still an area of innovation worth exploring. Even most of the joint venture car companies are still unable to achieve this function, and Wuling Xingchen is at the forefront of the team.
Speaking from the user level. Today's consumers have long been accustomed to the rapid changes in the "Internet +" era, everyone has higher and higher requirements for the vehicle interconnection system, and a good-use vehicle interconnection system will affect the car purchase choices of some young consumers.
Take our commonly used mobile phones as an example, sometimes the version of the update will make people have a sense of surprise for a new phone. Although the OTA upgrade of the in-vehicle interconnection system will not make users feel like a new car, the sense of surprise can still be felt.
In such an environment, SAIC-GM-Wuling launched the OTA upgrade of the Ling OS Lingxi system, which is also in line with the current market demand.
Some people say that there are three chairs in life that are important, one is at home, one is in the office, and one is in the car. Good seats can effectively improve the quality of life. Wuling Star's seats are very distinctive, especially the rear seats.
Thanks to the 2750mm wheelbase, the Star first has a spacious seating space, the rear 520mm seat length is also outstanding in the same class SUV, and the rear seat back can also achieve a maximum 130 degree angle adjustment.
Secondly, in terms of ergonomics, the star seat has good support, the fit is also better, can ensure that the long-distance ride will not feel back pain, and the flat rear platform is also suitable for three people.
In contrast, most of the SUV rear seats of the same level are about 500mm in length, and even the rear seats of some luxury brands are only about 480mm, so the rear riding experience of Xingchen is absolutely praised.
In terms of carriage materials, the top of the star center console and above the front door are made of sculpting, which is very soft in the hand and decorated with stitching, and the sense of refinement is created well. A large piece of wood grain trim in the middle enhances the sense of luxury in the car.
There is a piano lacquer paint panel and silver decoration under the center console, all the material combinations and combinations are very designed, and the division of the functional area is also very clear, which is easier to get started.
I've always believed that the interior style of a family car should be like its own living room, and the family can calm down and stay relaxed when riding, and the star car can do this. In addition, Wuling Star is also equipped with an open panoramic sunroof, more transparent, although the skylight area is not particularly large, but the panoramic sunroof will definitely become one of the reasons for consumers to choose it.
In terms of configuration, the 10.25-inch suspension HD central control screen is now a popular design, and the layout of the neat central console is very compatible. Cruise control, automatic headlights, automatic air conditioning are all equipped, keyless start, electronic handbrake are also equipped.
At the same time, the tire compaction display, 6 airbags, 360 panoramic images, which are related to safety equipment, are not absent. In general, the configuration of the stars is basically up to expectations, and daily use is completely sufficient.
Editor's summary: Starting from the global silver label, Wuling's brand renewal road has been on the right track, and now the first battle of Wuling Xingchen, the pioneer of the road, has been successful, which has also verified the possibility of what the people need and what Wuling can create. The road ahead may be challenging, but with the products and good user reputation, why fear the southeast, northwest and winds?