With the advent of the three-child era, the 7-seat SUV and MPV have become the new favorites in the domestic auto market, especially the MPV, which has become the first choice for countless people to buy a car. And this year's hottest MPV model is definitely Toyota Syna, the starting price after the domestic is actually as high as 310,000, and also to increase the price of 20,000 to 60,000 to pick up the car, it seems that this car is not worried about buyers at all, and even the official said that the pre-sale period orders exceed 10,000 units, but is this really the case? Let's take a look!
To tell the truth, this is the end of December, GAC Toyota's November sales performance actually did not have the sales of Sai Na show, to know that Toyota Sai Na has been listed for a full month, do not publish Sai Na data because the sales are not as hot as imagined? I checked the relevant data, and contacted a 4S store salesman who did not want to be named, the salesperson said that although the Sai Na needs to increase the price of the car, but consumers are not interested in this car, from October to December, the sales outlet only sold 20 units, too far from the expected target, the prospect can be said to be not optimistic.
Let's talk about Toyota's other mark-up products, looking back at Toyota's history, you will find that many models have mark-up problems, such as Toyota Highlander, and still need to raise the price to pick up the car, Toyota Alpha is more excessive, want to lift the car at least 300,000, Alpha is an ordinary big van abroad, but in the country it has become a benchmark product for luxury MPV, Toyota dares to do this, absolutely has a lot to do with the domestic market environment.
Highlander's peak period is the initial in the form of imported cars sold in China, the starting price of up to 380,000, that era of 7-seat SUV can be said to be a rarity, Highlander through its own strength to conquer countless domestic consumers, from that time on, gave Toyota Highlander the confidence to increase the price!
And Lexus has played the price increase to the extreme, which is really a lot of stupid money for domestic consumers! Even Mercedes-Benz, Audi, and BMW are jealous of this and have to admire Toyota's marketing methods. Back to the issue of Xena price increase, Xena is not a dominant company in the MPV field, Buick GL8, Honda Odyssey, Kia Jawa, Hyundai Kustu, etc. are all grabbing food, Xena still dare to increase the price? Sales have not dared to be announced until now, is it a mark-up to play "smashing"?