On the evening of December 25, in the CCTV "Dialogue Challenger" program, He Xiaopeng, chairman of Xiaopeng Motors, talked about the growth story of Xiaopeng Motors and his views on the development of the intelligent automotive industry. When mentioning Lei Jun, He Xiaopeng said that when he planned to build a car with all his heart, he actually looked for Lei Jun several times, but Lei Jun thought that building a car was a very bitter thing and did not want He Xiaopeng to build a car. When the host mentioned that Lei Jun is now also entering the car, He Xiaopeng admitted that he "instigated" Lei Jun to build a car: "I have always suggested that Lei Jun build a car, because the mobile phone will be cooler than the car. ”
On March 30, Xiaomi Group officially announced that it had entered the market to build cars, and Lei Jun said at the press conference that this was the last time he had started a business in his life, and he was willing to bet all his reputation to personally lead the team to fight for Xiaomi Cars. It is understood that the first model of Xiaomi Automobile will be mass-produced in the first half of 2024.
Affected by a variety of factors in 2020, the sales of smart phones in the domestic market were about 307 million units, down 21% year-on-year, which is the fourth consecutive year of sales decline since the sales decline in the domestic smart phone market in 2017. On the other hand, on the first day of the opening of the New Year on January 4, 2021, Xiaomi's stock price exceeded 35 Hong Kong dollars with a market value of 880 billion, while today's Xiaomi stock price is 18.64 and the market value is 465.8 billion, xiaomi has to find another way.
In fact, Lei Jun also said that he chose to build a car because he has a certain understanding of the automotive industry, Lei Jun said that since 2013, he has a strong interest in electric vehicles, and also went to Silicon Valley to visit Tesla CEO Musk, and also participated in nearly ten companies in the field of intelligent electric vehicles, so he chose to build cars, and He Xiaopeng also sent him blessings at that time.
On October 19, Lei Jun, chairman of Xiaomi Group, said bluntly at the Xiaomi Investor Day: making cars is not for "making the limelight", and now electric vehicles have changed from the machinery industry to the information industry, plus there are peers who are already doing it, and Xiaomi will be eliminated if it does not do it. It is understood that at present, Xiaomi Automobile has determined to settle in the Beijing Economic Development Zone to build a factory and achieve an annual output of 300,000 vehicles in phases, of which the first and second phases of production capacity are 150,000 vehicles, Lei Jun expects Xiaomi Automobile to be mass-produced in the first half of 2024.
In the program, He Xiaopeng was asked about the competition between Xiaomi Car and Xiaopeng Automobile, He Xiaopeng said that he and Lei Jun have a consensus that in the future in the global market, if there is a friend who is your good brother, you will definitely be more willing. Because the automotive market is different from the Internet, it can't be a winner-take-all, and it must have plenty of opportunities for more partners.
In addition, He Xiaopeng also talked about the development status of "Wei Xiaoli" this year, He Xiaopeng said that between the ideal car Li Xiang, Weilai Automobile Li Bin and the three of him, Li Xiang in 2021 is the most comfortable, and he and Li Bin are more difficult. When it comes to the darkest moment of 2019, He Xiaopeng said that in late 2019, he and Li Bin once sat on the beach in the early morning and talked for several hours, and he especially hoped that Weilai could survive, because if Weilai could not survive, it would be difficult for us.
According to the data released by the Association of Automobile Manufacturers, in November 2021, among the new car-making brand brands, the monthly delivery volume of Weilai, Ideal and Xiaopeng exceeded 10,000 vehicles, of which the highest delivery volume of Xiaopeng Automobile was 15613, the payment of Ideal Car was 13485, and the delivery of Weilai Automobile was 10878. From the perspective of annual sales, in the first 11 months of this year, Xiaopeng Automobile delivered a total of 82,155 vehicles, with 76,404 ideal cars and 80,940 Weilai automobiles. From the data point of view, whether it is November sales or cumulative sales, Xiaopeng Automobile is ahead of Weilai and Ideal.
Judging from the third quarter financial report, the delivery volume of Xiaopeng Q3 cars was 25666 vehicles, the ideal was 25116 vehicles, and Weilai was 24439 vehicles, which was also the highest of Xiaopeng Automobile. However, Xiaopeng Automobile sold the most but lost the most, the third quarter Xiaopeng Automobile net loss of 1.595 billion yuan, higher than Weilai's 835 million yuan and the ideal 0.22 billion yuan, perhaps He Xiaopeng said "Li wanted to be the most comfortable" refers to this or this. According to CCTV Finance and Economics, Xiaopeng Automobile lost about 62,000 yuan for every car sold.
Review the development process of Xiaopeng Motors. According to the data, Xiaopeng Automobile was founded in 2014, although it was established for only 7 years, it has become one of the new domestic car-making head brands. Speaking of which, the brand name of "Xiaopeng Automobile" is also a storm, and it has been complained about many times as "no grade" and "the name is too earthy". In the show, He Xiaopeng also said that he did think that this "Xiaopeng car" was a bit dirty, but now he will not feel it, "When you put yourself into wanting to do something, you will find that the name is a sense of responsibility, and now his expectation is to make this name go global." ”
In July this year, Xiaopeng Motors was officially listed in Hong Kong, in the ranking of New Energy Vehicle Brands in China, Xiaopeng Motors ranked second, second only to Weilai Automobile, but unlike Weilai and the ideal, Xiaopeng Motors has a higher pursuit of cars, Xiaopeng Motors hopes that cars can not only run on the ground, but also fly in the sky, He Xiaopeng announced last month that a small number of cars after 2024 will fly to the sky, and 2030 will occupy the sky on a larger scale.
For Xiaopeng Motors, the current relatively big problem is still the problem of lack of cores, as for the future development of the new energy automobile industry, He Xiaopeng said that it is predicted that the next reshuffle time of the new energy automobile industry will be between the end of 2023 and 2025, when there will be more new car manufacturers' products, so it will also usher in huge changes.
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