Previously, in the car market, there was Leiling "sticking" and Camry "sitting", and GAC Toyota's position in the market was relatively solid. However, since the beginning of this year, Leiling's sales have fallen for four consecutive years, and Camry's sales have risen rapidly after a brief downturn. The sharp decline in Sales of Leiling has threatened the position of GAC Toyota in the low-end and mid-range car market.
Of course, a large part of the responsibility for the decline in Leiling's sales lies in the adjustment of GAC Toyota's internal sales strategy. Since the beginning of this year, the "lack of core tide" has gradually spread to the Toyota brand, in order to maximize profits, GAC Toyota had to "cut off" The chip supply of Ralink and transfer it to the higher profitable Camry, which eventually led to a sharp decline in Ralink's sales for 4 consecutive months.
Not only that, since the beginning of this year, the cumulative sales volume of Leiling has also shown a downward trend. According to the data of the Association, the cumulative sales of Leiling from January to November this year were 204,700 units, down 2.0% year-on-year. The sales volume of the sedan market showed a year-on-year increase of 7.5% in the same period.
In addition to the adverse decline in Sales of Leiling, in addition to the lack of cores, the gradual exposure of its own product quality problems is also an influencing factor that cannot be ignored.
It should be known that the problems of transmission setbacks and abnormal noises have always existed in The 2019 and 2021 models of Leiling, and they are more serious. As the market ownership grows, this problem becomes more pronounced. As a result, Leiling has repeatedly appeared on the automotive quality complaint rankings, especially since this year, Ralink has repeatedly entered the top ten of the automotive quality complaint rankings, and even in the Automotive Quality Complaint Rankings in October, Ralink ranked fourth.
After Leiling has undergone two revamps, the problems of transmission setbacks and abnormal noises have not been solved, but have become more and more serious. Is it that manufacturers do not pay attention to consumer demands, or can not solve this problem in the short term? It is not yet known. However, it is worth mentioning that in December this year, Ralink underwent another upgrade, and the 2022 Ralink has now been officially listed. Will the problem of the transmission's sudden setback and abnormal sound still exist on the 2022 Leiling? Further observation remains to be seen.
According to the owner of the 2021 Leiling model, not long after he picked up the car, when the car traveled to 3500 kilometers, there was a low-speed throttle bump, impact, and abnormal sound. When closing the throttle, it will be low to the point of stopping. When the gear is changed from D to N, it will be accompanied by a clicking sound. The first time they went to the 4S store, they admitted that there was indeed a problem, reset the transmission parameters, and let the owner go back to observe, but there was still such a problem. The second time I went to the 4S shop, the staff said that they could not solve the problem, so they changed to a 4S shop and shirked it for various reasons. The owner said it was a waste of his trust in Toyota's quality.
Toyota has always won the favor of consumers because of its stable and reliable quality. A more "moderate" model like Highlander can still maintain the status of a seven-seat SUV sales champion even if it is sold at a long-term markup, the most important thing is because of the stable and reliable quality, and it is supported by Toyota's strong brand power. After Leiling has undergone several changes, the problem of transmission setbacks and abnormal noises has not been solved, so it has been widely complained about by consumers. There are more serious quality problems in the core components such as the transmission, and Leiling is undoubtedly the rhythm of "smashing" the "golden signboard" of Toyota's quality.
Of course, in addition to the problem of transmission setbacks and abnormal noise, Leiling also has other quality problems, such as engine abnormal sound, body rust, on-board interconnection system failure, sunroof abnormal sound and so on. It can be seen that the quality of Leiling is also difficult to compliment.
Write at the end
For the problem of the sudden setback and abnormal sound of the Leiling transmission, it should arouse the attention of GAC Toyota, after all, the situation of the of a thousand miles collapsed in the ant nest is not a new thing in the car market. The delay in solving the quality problem will undoubtedly wear down consumer confidence in the brand little by little, and with the great reduction of consumer confidence, Toyota's stable and reliable reputation for quality is difficult to "maintain", and the continuous decline in sales is not difficult to understand.
(This article is originally produced by Wenwu Lane New Media Studio, please indicate the source: Wenwu Lane, the author of this article: Xia Mu)