For many post-80s and post-90s generations, Mitsubishi is a legendary car brand. Those exciting dream cars, such as the EVO and Pajero, were heroic at the WRC World Rally Championship and the Dakar Rally, with unique four-wheel drive technology and reliable mechanical qualities. Speaking of this brand, there is really an endless historical highlight, which can be described as the "old cannon" of the fuel vehicle era.
However, the fault line of Mitsubishi's perception in China is obvious, due to the relatively small number of products of GAC Mitsubishi, coupled with the impact of traditional fuel vehicles by new energy, Mitsubishi's impression after many 00s has begun to decline, even if its self-priming power and four-wheel drive system are still competitive in the market.
In various contexts, GAC Mitsubishi also hopes to seize the opportunity of new energy development and bring new opportunities by launching new products, such as the new pure electric SUV model Artuka that completed the off-line earlier to open pre-sale, with a pre-price of 210,000-240,000 yuan, and a hard-core version of the pre-sale price of 233,800 yuan, It is reported that the new car will be completed at the end of March next year.
As the first new energy model jointly developed by GAC Group and Mitsubishi Motors, Atuka is not only one of the important product matrix members of GAC Mitsubishi, but also an ingenious work of GAC Mitsubishi's transformation and upgrading to electrification, and a new travel choice for today's young families.
5+2 leisure sojourn life, enjoy the freedom and novelty of the wild
In order to let users feel the charm of the product more deeply, GAC Mitsubishi launched a brand activity of "5+2 Leisure Travel Life" with the theme of "Discovering the New 'Ling' Sense of Electric Fun" in Conghua Stream Hot Spring Resort. At the scene, GAC Mitsubishi not only brought fashionable tents, exquisite tables, and flavorful cuisine, but also the Orlander Yao Mobile Edition with its own aura and the hardcore style Atukao awakened people's yearning for leisure travel.
The different interactive areas gave this brand event a surprise and expectation beyond expectations. The event site is divided into three major experience areas: the gathering energy interactive area, the dynamic hardcore challenge area, the special exhibition car area three exhibition areas, different forms, the same fun, in the new scenery and activities, enjoy the freedom and novelty of the wild together.
In the M-space bazaar exhibition area, players are brought a variety of fashion items, limited edition trend shoes, exclusive custom fashion clothes, bags and so on. Stepping into the green field, talking happily in the fresh air, the flavors and delicacies within reach, the food with full color and flavor, instantly touch the taste buds of the players, in addition to the food, you can also feel the tea art of Guoxue, enjoy the aroma of tea, and spend a comfortable rest time together.
Electrification transformation masterpiece - Artuco
This experience activity, in addition to the interactive area of one movement and one static, the unique exhibition car area makes the scene more cool, and players can gather energy in different exhibition cars. Atuka, which recently debuted as a real car at the Guangzhou Auto Show, uses lines, polygons and other elements in the exhibition area to create a "hardcore electric fun" style for the booth.
Artuco adopts Mitsubishi's latest "Dynamic Shield" family design language, which is highly recognizable, and the addition of the split LED headlight group also makes it full of future technology. The interior design is already eye-catching, in addition to the center console, even the shift zone and the armrest box, have added a lot of sharp cutting lines.
In terms of body size, Artuka has a wheelbase length of 4630*1920*1728mm and 2830mm, which is quite competitive as a product with a compact SUV positioning. Thanks to the generous space, Artuco's flexible seating layouts and up to 25 spaces of in-car storage are on full display.
Powerly, Artuka adopts a pure electric platform of native aluminum alloy, equipped with a drive motor supplied by Nidec, with a maximum power of 135 kW and a peak torque of 350 N·m, which is quite strong. In terms of battery life, Artuka is equipped with a high-performance battery pack of 70kWh, with a cruising range of 520km and support for fast charging mode.
Intelligence is a must for pure electric vehicle products, Artuka is no exception, the whole car is equipped with 9 high-performance radar and cameras, and equipped with ACC adaptive cruise and other 7 driving assistance functions, coupled with the car AR real-life navigation, insensible digital key, mobile phone remote control car and 360 ° panoramic parking image and other high-performance configuration.
In fact, Atuka is not only a turning point for GAC Mitsubishi to enter the field of new energy, but also a turning point for the Chinese automotive industry to bid farewell to the traditional joint venture era. The traditional product planning of joint venture car companies is mostly unilaterally exported by foreign investors, and Chinese companies cooperate to follow up sales, and China's voice on products is relatively small.
However, Atuka is the first new energy model of in-depth cooperation between GAC Group and Mitsubishi Motors, and the technical support of new energy is provided by GAC Group, and Mitsubishi Motors participates in the design of exterior interiors, bidding farewell to the traditional joint venture model, and the products that are truly developed by foreign investors and Chinese parties can be said to be of great significance.
The new "blackened" Outlander is more dynamic and wild
In this event, in addition to the hardcore style Atuka, there is also the upcoming Outlander Yao Mobile Edition to sit together, adding more color to leisure sojourn life.
As the current main sales model of GAC Mitsubishi, Outlander has won market reputation with excellent quality and high cost performance. The Obsidian Version further strengthens the appearance equipment on the basis of the current model, such as the front face customization special style front grille, obsidian surging roof, swift tail and leaping shark fins, and the tail is also equipped with a sporty shield surround, with a special smoked black wheel, which further strengthens the dynamic wild element.
In terms of power, Outlander's MIVEC engine with a simulated 6-speed CVT automatic transmission, still maintains good competitiveness in self-priming power, coupled with the S-AWC super all-wheel control system, it has outstanding performance in off-road and reliability to meet the needs of users in the field.
Bell description
Looking at the world, the full transition from fuel vehicles to electrification has become an irreversible fact. The launch of GAC-Mitsubishi Atuka is obviously a substantial preparation for the electrification layout, and Mitsubishi's era of fuel vehicles has passed, and it is wise to actively embrace electrification. When you want to understand this layer, the concept of the Mitsubishi brand without fear of tests and active change in its bones will further promote the development of the brand, for example, GAC Mitsubishi has recently made more positive moves from products to marketing. Perhaps in the near future, we will see more New Energy models of the Mitsubishi brand on the market, and we will also see Mitsubishi that has regained its vitality.