In the former medium and large SUV market, there are not many products for consumers to choose from, either imported cars or luxury brands, which just allows Volkswagen Tuang, who took the lead in domestic production, to seize the opportunity and establish an advantage. However, with the domestic joint venture medium and large SUVs in recent years, more and more domestic brands that have impacted high-end, Tu on the impact has obviously been impacted. For example, this year, for the most part, Tuon's sales have been strongly suppressed by the ideal ONE. Many people wonder, why is the volkswagen Tuang not working now?
In fact, not only the Tuon family, but also several medium and large SUVs owned by Volkswagen, the Touareg, Lanjing and ID.6 families, are not selling well today. In November, the sales volume of Volkswagen's above four medium- and large-sized SUVs added up, and there was still a gap compared with the ideal ONE.
And this reminds me of a sentence that Feng Sihan, CEO of Volkswagen China, said in September last year: The increased range is "the worst solution". Obviously, the ideal ONE used sales to hit Feng Sihan's face hard.
(Ideal ONE)
In fact, I believe that many people still agree with the views of Volkswagen China CEO. Whether this view is correct or not, let's first look at why the ideal ONE of the extended range can achieve a breakthrough in sales, and the addition of several cars of the Volkswagen family is not as good as the ideal ONE?
(Volkswagen ID.6X)
For users living in limited-license cities, whether they can get a green card is definitely the focus of their attention. This is exactly what the ideal ONE can do, then in terms of attention, users in these cities are naturally more inclined to the ideal ONE, and the Tuang family, Lanjing and Turui are naturally slightly inferior. Of course, the Volkswagen ID.6 family can also be on the green card, but everyone needs to pay attention to the fact that the largest mileage of the Volkswagen ID.6 family is only 588km, and the ideal ONE is full of oil and electricity, and the NEDC comprehensive mileage can reach 1080 kilometers, and the gap is obvious.
(Territory)
Moreover, users who are not worried about limited license numbers, what are they more concerned about? It is nothing more than product strength, and consumers who are willing to start with medium and large SUVs are basically rushing to their homes, and the space, comfort, and configuration are definitely the places they care about most.
Spatially, the four models of the Volkswagen family and the ideal ONE are medium and large SUVs, so the difference in size is not very obvious, and there is not much difference in the space part of the ride. However, in terms of configuration, the front and rear seats of the ideal ONE are electric seats, the front seat heating, massage, ventilation functions, as well as the rear seat heating and massage functions, the multi-layer sound insulation glass of the whole car, the suspension soft and hard adjustable, etc. are also standard. And several cars of the Volkswagen family, the price of Touareg is too high, and the top models of the Tuon family, Lanjing and ID.6 family have not been so comprehensive.
In addition to these comfort configurations, the gap between new forces and traditional car brands in the intelligent technology part is more obvious. The ideal ONE is more distinctive, that is, the joint screen design, and the standard intelligent driver assistance system. Although Volkswagen's car machine system has also made some progress now, the gap with the ideal ONE is still more obvious. Intelligent driving assistance part, the Volkswagen family also has only two SUVs of the ID.6 family, equipped with these functions at a lower price than the ideal ONE, the Tuon family and the lanjing are highly equipped, and the Touareg is needless to say, and the 3.0T model with a guidance price of 718,800 is equipped.
(Touareg)
In addition, the power performance, the Volkswagen family of these SUV, the most outstanding performance is the Touareg, it is equipped with a 3.0T engine + 8AT combination, only 5.9 seconds of 0-100km / h acceleration time is indeed strong, but its fuel consumption is not low, not to mention its price has been more than 718,800. The ideal ONE has an acceleration time of 6.5 seconds 0-100km/h, although it is not as good as the Touareg 3.0T model, but it is enough to cope with the remaining models of the Volkswagen family.
In this comparison, it is actually very clear. Although the choice of medium and large SUVs of the Volkswagen family is very rich, compared with the ideal ONE, the price is expensive and you can buy 2 ideal ONEs. There are also cheap ones, but the comfort, intelligent technology configuration and power performance are not as good as the ideal ONE. In the past, Volkswagen may have represented high-end and was loved by consumers, but now as everyone becomes more rational, it is obvious that it is easy to become a fragrant food like the ideal ONE. Therefore, the sales of the four cars of the Volkswagen family are not as good as the ideal ONE, which can be understood.