On December 24, Huawei, which does not build cars, released a car at its winter flagship new product launch, which was the first time that the smart consumer terminal giant had directly launched a car at its brand launch.
Priced at 250,000 to 320,000 yuan, the AITO M5 is the first model equipped with harmonyOS smart cockpit. It is also an important part of Huawei's consumer business to build an all-scenario intelligent ecosystem of intelligent connection of all things.
For Yu Chengdong, who advocates car building, this is a battle that cannot be lost. Earlier, Xu Zhijun, Huawei's rotating chairman, said in an interview that Yu Chengdong had different ideas about Huawei's decision not to build cars, but he only had one vote.
Therefore, if the M5 cannot meet expectations, Yu Chengdong's car-making proposal may be completely blocked.
Huawei also needs a star model that can be recognized by the market to prove itself, and can realize its vision of "helping car companies build and sell good cars" to drive the rapid development of Huawei's smart auto parts business.
The AITO M5 is the second model created by Huawei in cooperation with Cilis. Previously, Xilis Huawei intelligently selected SF5 and sold it on Huawei channels, but the results were not very satisfactory. From January to November, the company sold 6,456 units.
Yu Chengdong said: "I think we can do better. ”
Huawei insiders revealed that SF5 was already fixed before Huawei intervened, and Huawei failed to participate deeply in many places. This time, Huawei and Xilix jointly created a new high-end brand AITO, the concept of which is "Adding Intelligence to Auto", bringing intelligence into the car and making the car smarter.
AiTO Q&I M5 brings together huawei's advantages in industrial design, engineering technology, system software, and Hongmeng ecology, and will also enter Huawei's smart selection channel, which is the latest manifestation of Huawei's strength to help car companies "build good cars and sell good cars".
The biggest highlight of the AITO Q&I M5 is that it can carry the HUAWEI DriveONE pure electric drive range extender platform and the HarmonyOS smart cockpit, but it does not carry Huawei's intelligent driving solution. In order to let the Q&I M5 grab the jackpot of the Hongmeng cockpit, the Pole Fox Alpha S Huawei HI Edition even postponed the delivery time.
But more importantly, this time Huawei's consumer business marketing system is fully empowered. In addition to channel empowerment, Yu Chengdong personally brought goods, and even the conference directly helped AITO open. This is also an unprecedented precedent in the automotive circle.
According to the planning of the AITO brand, the M5 is still just an appetizer, and in the future, AITO will also launch a medium-sized luxury SUV and a medium-sized luxury pure electric SUV. The goal of the AITO brand is to become the world's top 3 brand of new energy vehicles within 5 years.
After last night's press conference, AITO M5 will continue to display real cars in 180 Huawei stores in 42 cities, and since January 20, 2022, 500 Huawei stores in 118 cities will open to make test drives and reservations, and users can make reservations through the AITO official website and my Huawei APP.
There are authorized dealers to post the war report, the M5 opened the reservation for 55 minutes, that is, received 100 sets of orders.
I have to admire the execution and wolf nature of Huawei's iron army. After the press conference, the Huawei Mall Mini Program has opened the predetermined entrance. Early the next morning, the new HUAWEI P50 Pocket flagship folding screen phone and smart eyes were already available at its experience store.
Terminal 3 of Capital Airport overnight replaced Huawei's large-screen advertisement with aito advertisement.
It is reported that after the listing of AITO, the Sf5 of Xilix will temporarily stop production to make way for it.
Not to fight the battle of unpreparedness, Huawei has made all the preparations for this car.