Human society continues to evolve, from the steam revolution to the internal combustion engine, and then to electrification, the energy revolution is undoubtedly a powerful driver, but also carries the direction of travel "evolution".
As more and more countries announce the "oil ban" cycle, the capital market has also extended an olive branch to the field of pure electricity, electric energy in the field of travel for a while "scenery and scenery", although pure electricity technology is the general trend of future travel, but not necessarily the present. "In order to save electricity, do not dare to open the air conditioner", "high-speed queuing charging difficulties", "long-distance need to change cars with friends" and other embarrassing experiences are still warm, but also exposed the shortcomings of pure electric cars: charging difficulties, slow charging, short mileage.
Pure trams can not do the convenience of fuel vehicles, fuel vehicles are not environmentally friendly, take its essence, go to its dross, this is the concept of hybrid vehicles, there is a driving experience of electric vehicles and environmental energy consumption, but also has the "no mileage anxiety" of fuel vehicles, resulting in it gradually becoming the new preference of the new generation of consumers.
When it comes to hybrid models, there are two brands: Toyota and Honda. Undoubtedly, under years of hard work, "Shuangtian" has built technical barriers in the field of hybridization and accumulated user reputation.
But sooner or later, the technical barriers of joint ventures will be broken. Under the impact of the wave of change, many car companies began to innovate in the field of technology, in order to be unconstrained by joint ventures at the technical end, break the monopoly at the market end, and completely release dividends at the user side.
The new pattern of "the same price of oil and electricity": slapping fuel profits, stepping on the high price of new energy
In the fuel era, price is the lifeline of luxury car brands, because there are technical barriers to rely on, so the price range of 150,000 yuan and above is monopolized by the joint venture brand, and the new energy version of the joint venture model is generally priced higher than the fuel version by 20,000-30,000. Everyone tacitly adheres to the law of "high price of new energy", and whoever breaks this "balance" first may attract criticism.
To break the "order" of the market, someone must take the responsibility to stand up, which is the Wei card.
From the transformation of the "new generation of intelligent cars" at the beginning of the year, to the "double track" occupation of smart + intelligent DHT, and then to the recent listing of latte DHT, the coffee family has fully assembled and completed the last piece of the puzzle under the new positioning of Wei Pai, Wei Pai has always changed, but the original intention has not changed.
The original intention has not changed is to make luxury within reach, latte DHT three models price range of 159,800-179,800 yuan, the price of fuel vehicles, the fuel consumption of hybrid vehicles, the feeling of pure electric vehicles, since then new energy is no longer premium than fuel, this is the Wei brand's "oil and electricity same price".
In the price range of latte DHT, most of the previous consumers can choose is fuel SUVs, including self-owned brand high-configuration models and joint venture brand entry models, and now latte DHT has pulled the price of new energy models to the same level as fuel vehicles, forming a dimensionality reduction blow to fuel vehicles, and also laying an outpost for SUV "latecomers" in the high-end field of Chinese brands.
In the face of the hybrid products of "Shuangtian", Wei Pai not only catches up in hybrid technology, but also reduces the dimensionality of the product positioning, and also tears up the curse of "high price of new energy" with "the same price of oil and electricity" in the market, which slaps who is slapped and who wakes up, I believe that market feedback will give us the answer.
"Fast and quiet and smart", intelligent DHT can not be underestimated
In today's "popular" electric vehicles, many consumers love electric vehicles is an important reason for the driving experience, in other words: fast and smooth, but "fast" and "smooth" is not the exclusive label of electric vehicles, latte DHT first with 1.5T lemon smart DHT, with a smoother and smoother oil and electricity switch, for users to bring users comparable to pure electric models of driving experience.
Compared with similar models on the current market, the "fast" performance of latte DHT is in the full speed range, with rapid starting response, smooth mid-section acceleration, and high-speed overtaking.
Latte DHT 0 -60km/h acceleration only takes 3.9 seconds, 100 km/h acceleration only takes 7.5 seconds, comparable to pure trams; with the industry's first two-speed DHT technology advantages, latte DHT solves the defect of "re-acceleration" of new energy models. At the same time, the dual motors of latte DHT can participate in speed regulation in real time, intelligently switch the drive mode to cope with different road conditions, so that the clutch can achieve no sensory intervention of the engine in the state of no slip grinding, ensuring that in a variety of modes can have the smoothness of pure trams, bringing users a high-energy, smooth and silky driving experience throughout the process.
In addition to the "fast" that the tram should have, the "worry-free" that the tram cannot have is also a major feature of latte DHT. Latte DHT 100 km comprehensive fuel consumption as low as 4.9L, while the mileage up to 1000KM (according to the national standard work conditions of the actual measurement data), long-distance self-driving travel no longer has endurance anxiety, usually commuting can also reduce the cost of the car, which is what young people often say "save is earned."
In addition, the NVH quietness level of latte DHT is also a major killer. The vehicle is designed to be reasonable and fully consider the noise generated by various details and control it, and the performance of NVH is further improved by active noise reduction. In addition, the front window adopts sealing strips, glass slots, and a 5.0mm acoustic laminated glass design that far exceeds the same level, and the exclusive quiet space is born, which is better than sound, whether it is driving to the grassland or the mountain side or running on the highway, you can feel the sound field of the recording studio texture.
Insight into the intimate care of people's hearts, full-dimensional safety and convenient travel
If smart DHT is the first key for latte DHT to knock on the door of the user's heart, then the rich intelligent configuration is the "killer skill" that truly conquers the user, and also highlights the model care of "letting technology understand people's hearts".
At present, no intelligent driving, intelligent driving assistance has become the industry standard. Latte DHT is a higher level, the "you have no me, you have me excellent" show vividly, not only equipped with our common ACC adaptive cruise, lane departure assistance and other intelligent driving assistance systems, but also equipped with transparent chassis, AEB intersection assistance, TSR traffic sign recognition and other high-end intelligent assistance systems, as well as remote control parking and other novice-friendly functions, the overall intelligent experience is more comprehensive.
In terms of children's car care, it has always been a seriously neglected field, as the ideal choice for the new generation of families, latte DHT is to set up the benchmark of "Daddy Car" with many unique intelligent care functions of the same level. Latte DHT is the first to build intelligent electronic child safety locks, rear vital signs monitoring, rear seat heating and other functions, providing meticulous and intelligent care for the new generation of family users, and full-dimensional safety to protect every family trip.
In addition, latte DHT is equipped with the industry's first smart home ecology, realizing the intelligent interaction of smart products such as thermostat cup, walkie-talkie, aromatherapy, humidifier, smart watch, smart bracelet and other intelligent products with car machines and mobile phones. Among them, through the smart bracelet, you can unlock, start, control the air conditioner, etc., and even the fragrance can intelligently control different modes.
Write at the end
Under the wave of "new four modernizations", no longer a brand hero, Wei Pai expanded the field forward, opened up the "dual track" occupation of intelligence and new energy, opened the prelude to the end of the era of joint venture fuel profiteering, and also opened a new market competition pattern of "oil and electricity at the same price", and led Chinese brands to the comprehensive advancement of intelligence and new energy.
As the third territory of Weipai's "new generation of intelligent cars", latte DHT inherits the dual advantages of Weipai intelligent DHT and coffee intelligence, and the sincere price of 159,800-179,800 allows us to see not only the underpinnings of rewriting the market pattern, but also the beautiful blueprint for future travel.