What will be the scene when the national tide car holds hands with the national comic? The launch of the new car will be transformed into a national tide happy fan festival.
"This car has emotional intelligence and is very smart." Fans dressed in "Douluo Continent" Tang San COSER pointed to the new Roewe RX5 MAX and the new Roewe RX5 eMAX and said, "Help Tang San become a god's equipment!" ”
When the classic scenes in "Douluo Continent" were parachuted into the three cities of Shanghai, Chengdu and Nanjing, Coser and voice actors such as Tang San and Xiao Wu appeared at the main venue in Shanghai, and about 100 fans shouted on the spot... Fans immersed themselves in the challenge of the gacha machine co-production task, and SAIC Roewe and "Douluo Continent" IP line linkage.
On December 23, the new Roewe RX5 MAX and the new Roewe RX5 eMAX were officially launched, holding hands with the first national comic "Douluo Continent" and opening the cross-border alliance of the two major IP. A total of eight models were launched for the two new cars, with official prices ranging from 129,800 to 165,800 yuan and 169,800 to 189,800 yuan, respectively.
The first year of Roewe's emotional intelligence has since begun...
I know you best, and I know you very quickly
Journalists have "picked up" many so-called smart cars, often thinking that they are "too stupid": either they did not respond for half a day; or they issued several commands, and they did not understand what I wanted. But the new Roewe RX5 MAX and the new Roewe RX5 eMAX are completely different. Sun Yijiong, deputy general manager of SAIC Passenger Vehicle Company, said: "He can understand what you say, and he can learn fast and know more." ”
understand:
When you say "coffee", it will understand your intentions and quickly recommend the corresponding café for you, without the need for you to say "Hello, I want to drink coffee".
Learn fast:
Even if it doesn't understand it correctly the first time, the second time it will continue to learn according to the language environment and quickly respond to you. Kind of like a very sweet robot assistant.
Liu Min, director of roewe brand marketing department and sales director, introduced, "If you talk about the wind, the usual car opportunity is understood as you want to understand the weather, and the car machine will broadcast today's weather conditions. However, another meaning of 'windy' is 'I want to hear this song of wind'. When the RX5 MAX learns this, the next time you say the wind is blowing, it will play you a song. ”
Will be more:
It can achieve intelligent voice interaction in multiple languages, multi-person commands, two-way feedback and deep understanding, and has been praised as "the strongest in-vehicle voice in history".
The reason why we can talk like people is because the new Roewe RX5 MAX and the new Roewe RX5 eMAX are equipped with the industry's most advanced "cultivated AI semantics". This is the world's first 7-day self-evolving system, and the longer you spend with users, the more you can understand, learn faster, and learn more. In addition, it has the world's largest semantic library - combined with SAIC Million Connected Car owners and Alibaba's 300 million smart home, and its deep language model system is built from the world's leading technology.
The clever intelligent voice interaction system is just one of the highlights of the Roselle intelligent cockpit system. Sun Yijiong said: "With the 'one step ahead' Roselle intelligent cockpit system, the car has become the user's intelligent partner, more understanding of the user, more able to think, but also can evolve." According to reports, the new Roewe RX5 MAX, the new Roewe RX5 eMAX is equipped with the most advanced vehicle-grade chip - Qualcomm Snapdragon 8155 flagship chip, using a 7nm process, lower power consumption, stronger performance; with the strongest 8-core CPU of the same level, the chip computing power can reach 3.6 million times / second.
Powerful and safe
The new Roewe RX5 MAX and the new Roewe RX5 eMAX have five highlights, in addition to super brain intelligence, they also have high value, super performance, super high security and large space.
Among them, fuel saving and power are taken into account. The new Roewe RX5 MAX is equipped with SAIC Blue Core Gold Powertrain, 2.0T cylinder-mounted direct injection turbo engine with the same original imported Aisin 8AT gearbox of the luxury car, in the actual measurement has achieved the best 0-100km/h acceleration of 7.79 seconds, the best 100km/h-0 braking distance of 36.38 meters, allowing consumers to enjoy speed and passion.
In addition, the new Roewe RX5 eMAX relies on 3.0T green surging power and the second generation of HCD efficient intelligent electronic control, which not only has strong performance, but also consumes only 1.4L of fuel under 100 kilometers of comprehensive working conditions.
Safety is also what Roewe has always emphasized. Both models adopt ultra-high-strength steel structure cage integrated body, high-strength steel accounts for more than 80%, and has 20 intelligent auxiliary driving functions and other active and passive safety configurations, all-round help safe travel.
The two cars are spacious and comfortable: 4676mm, 1875mm and 1725mm in length, width and height respectively, with the largest wheelbase of 2760mm in the class and the largest legroom distance of 1090mm in the class. Even if the height is 1.8 meters, the front row is adjusted to the normal driving position, and the rear legroom distance reaches more than two punches.
The four major innovations are "new" and seek to rise
The change of products stems from the change of the market.
Sun Yijiong believes that with the post-80s, post-90s, and even post-00s becoming the mainstream group of a new generation of automobile consumers, user demand has entered the era of emotional intelligence 3.0. Users pay more attention to companionship, requiring cars to have the ability to understand perception, think, and evolve. In the 1.0 era, users only care about the tool attributes of the car; in the 2.0 era, users begin to care about the experience attributes. Roewe hopes to integrate with the market and understand what today's consumers like and want.
This year, Roewe carried out four major innovations:
First, new people. This year, Roewe has set up a new young management team, led by post-80s directors, and the vast majority of team members are post-90s. Among them, Liu Min served as the director and sales director of the Marketing Department of the Roewe brand, and Zhao Mengming served as the marketing and public relations director of the marketing department of the Roewe brand.
Second, the new positioning. Established a new brand image positioning of "preferred national car".
Third, new marketing. Roewe deeply connects direct users through trendy and interesting forms, and forms strong interactions to penetrate into the lives of young consumers.
Fourth, the new brand. That is, to create a new national tide IP that refreshes the nation.
Zhao Mengjie said: "User-centricity is to really sit next to users to listen and listen. "Resonance is what attracts young people." The hand-in-hand between Roewe and the first national comic "Douluo Continent" found the resonance point of "Chinese Dream". As long as they are fans of national comics, they should have seen "Douluo Continent", which is not only a work of personal hero struggle, all the achievements of the protagonist Tang San are ninety-nine percent of the efforts plus one percent of the talent. "Douluo Continent" also represents the hope of "the rise of the national comic". Previously, Chinese animation was in a state of catching up with Japanese animation. The same is true of China's auto industry, which has always wanted to stand on the international main stage.
Sun Yijiong said: "2022 will be a key year for SAIC Roewe to build 'china's first automobile brand of science and technology national tide'. ”