On December 23, SAIC Roewe joined hands with Guochao Animation "Douluo Continent" to open a national tide innovative new car launch conference. The new Roewe RX5 MAX & The all-new Roewe RX5 eMAX is officially launched, and the two new cars have launched a total of 8 models, with the official price of 129,800 to 165,800 yuan and 169,800 to 189,800 yuan respectively.
As an intelligent fuel vehicle, the new Roewe RX5 MAX is equipped with the industry-leading Roselle intelligent cockpit system, taking the lead in bringing users into the era of 3.0 emotional intelligence, opening the first year of emotional intelligence, and with the industry's leading national tide confident design language, it has become the pioneer of SAIC Roewe sprinting "China's first automobile brand of science and technology national tide".
At the same time, SAIC Roewe also brought users a very sincere car purchase rights as always, providing up to 12,000 yuan of financial discounts, up to 5,000 yuan replacement subsidies, 36 periods of 0 interest or 0 down payment, lifetime original vehicle warranty, lifetime free basic traffic and other multiple luxury gifts; but also specially prepared a one-hit three consecutive fengshen choice: down payment as low as 30,000, seconds to get a new car; daily supply as low as 51 yuan, repayment worry-free; there are more settlement methods, so that young consumers can easily achieve the freedom to buy a car.
National tide car linkage explosive tide comic SAIC Roewe cross-circle feedback to users
At this press conference, SAIC Roewe adopted the new form of the main venue for the first time, plus 2 sub-venues and 4 support fields, and cross-border linkage of the first national comic "Douluo Continent" to open the seven-city linkage listing. Accurate insight into the new needs of users, so as to better give back to users, is the main driving force for its in-depth UNITED TIDE IP and innovative release of two new products.
On the day of the press conference, the classic scenes in "Douluo Continent" were parachuted into the three cities of Shanghai, Chengdu and Nanjing, And Tang San, Xiao Wu and other characters COSER and voice actors came to the main venue in Shanghai, hundreds of fans shouted on the spot, and SAIC Roewe's new car conference was not only a surprise party for online and offline users, but also a carnival belonging to the fans of "Douluo Continent". In the immersive tide comic experience of "Helping Tang Sancheng God", saic motor Roewe users and fans of "Douluo Continent" witnessed the national tide aesthetics of the new Roewe RX5 MAX & the new Roewe RX5 eMAX, as well as the extraordinary charm of emotional intelligence.
All along, SAIC Roewe has adhered to the brand concept of "user-centric". Through the alliance with "Douluo Continent", SAIC Roewe can not only go out of the circle, but also better connect with users and turn the new needs of users into reality, because "Douluo Continent" has a huge fan base, all of which are pan-secondary people, and they are also full of expectations for many product highlights of these two new products. The new Roewe RX5 MAX & The new Roewe RX5 eMAX is eager to grow with users and give back to users with better and more refined products.
Open the first year of emotional intelligence They better understand the needs of users with cars
At present, the national tide culture is increasingly favored by young consumers. The new Roewe RX5 MAX & New Roewe RX5 eMAX, as a new masterpiece of SAIC Roewe, perfectly integrates the classic culture of the national tide with automotive technology, and integrates five product highlights of ultra-high appearance, super performance, super brain wisdom, ultra-high safety and super space, bringing users a new travel experience that is more fashionable, cooler and smarter.
As intelligent fuel vehicles, their biggest highlight is that they are equipped with the Roselle intelligent cockpit system, which has become the user's intelligent partner, more understanding of the user, more able to think, and can evolve. This industry-leading "emotional intelligence" stems from the Qualcomm Snapdragon 8155 flagship chip equipped with it, which uses a 7-nanometer process, lower power consumption, stronger performance, plus 8-core CPU, the chip computing power can reach 3.6 million times / second, bringing users a "one step faster" intelligent cockpit interaction experience.
Take the intelligent voice interaction systems that users are most concerned about as an example, they are also equipped with "cultivated AI semantics". It is the world's first 7-day self-evolving system, and the longer you spend with users, the more you can understand, learn faster, and learn more. This is based on its world's largest semantic library and the world's leading deep language model system.
In the era when appearance is justice, good looks have become a necessary condition for consumers to buy a car. The appearance of the new Roewe RX5 MAX & new Roewe RX5 eMAX inherits saic roewe's "national tide" style and rhythm design language, the front face adopts the new shape of the Star Yao Dragon Scale, the large area of the front grille that runs up and down, with the hot stamp design and carbon fiber style trim, forming a very tense visual aesthetic, coupled with the energy cube LED headlight group with bright and energetic energy, making it as domineering and powerful as the divine beast in the "Classic of Mountains and Seas", bringing users a cool sense of tide like a god mount.
The new Roewe RX5 MAX & The new Roewe RX5 eMAX also meets the needs of users for a spacious and comfortable space as much as possible. They have a length, width and height of 4676/1875/1725mm, giving users a maximum wheelbase of 2760mm in the same class and a maximum legroom of 1090mm in the same class.
The interior design takes "endowed with intelligence to emotional intelligence, endowed with space with emotion" as the theme, adopts the one-piece center console design, for the first time equipped with a double 12.3-inch large joint screen, cancels the traditional physical buttons, and matches the newly designed steering wheel and mountain and river pattern electronic gear rod, so that the entire interior presents a simple but not simple wisdom technology aesthetic.
Today, although automotive energy is replaceable, users' pursuit of strong power will not change. The new Roewe RX5 MAX is equipped with SAIC Blue Core Gold Powertrain, 2.0T cylinder-mounted direct injection turbocharged engine, with the same original imported Aisin 8AT gearbox of the luxury car, which has achieved the best 100 km acceleration of 7.79s in actual measurement, and its best 100 km brake and stop data is 36.38m, allowing consumers to enjoy speed and passion. The new Roewe RX5 eMAX relies on 3.0T green surging power and the second generation of HCD high-efficiency intelligent electronic control, which not only has strong performance, but also consumes only 1.4L of fuel under its comprehensive working conditions of 100 kilometers.
In addition, they also adopt ultra-high-strength steel structure cage integrated body, high-strength steel accounted for more than 80%, with 20 intelligent driving assistance functions and other active and passive safety combination, bringing users a full range of safe travel experience.
With the new needs of users as the new goal, we will reward users' favorites with fine products
As we all know, the post-80s, post-90s and even post-00s have become the mainstream group of a new generation of automobile consumers, and user needs have entered the era of emotional intelligence 3.0. The emergence of various new things such as quadratic elements, fantasy, and mobile games is constantly affecting their consumption habits and constantly evolving their consumption needs.
As a national brand loved by young people, SAIC Roewe adheres to the needs of users as the standard, constantly promotes the strategic upgrading of brand rejuvenation, strengthens communication and co-creation with young users through the trend methods that young people like, plays with them, wants to be together, so as to win the attention and follow-up of more young people.
In addition to this new car listing meeting, SAIC Roewe drew inspiration from the "three advances" culture of Chinese architecture and the "Classic of Mountains and Seas" at the recent Guangzhou Auto Show, pioneering the sound, light, electricity and other fashion high-tech, and skillfully integrated with Chinese classical culture, bringing a cool and fan-like look and feel experience, which won the crazy praise of the majority of young consumers.
This joint "Douluo Continent" will become another classic case of its deep direct connection with users. SAIC Roewe innovates with a new "national tide" to meet the new needs of users and constantly sets new standards, continuously caters to the changing trend of the intelligent era with the strongest technological evolution, conveys the brand attitude of "doing something and being fearless", and constantly uses better products to bring users a new generation of "national cars" that exceed expectations, and brings a cooler car experience to young users.