Japanese cars have always been very popular in China, but our Chinese car brands rarely appear in the Japanese car market, but this history has been rewritten.
On December 19, FAW Hongqi's first experience store in Japan was officially opened, which means that a small number of Chinese cars can be bought in Japan, and it also marks the official entry of China's domestic luxury cars into the Japanese market.
The experience store is located in the For You Building in The Langsu District of Osaka City, is a local Chinese gathering area after all, the exhibition hall is divided into two floors, the first floor is used to display its automotive products, the current mainly hongqi H9, in Japan's price range of 6.6995 million yen - 10.9653 million yen (about 417,000-660,000 yuan), higher than the domestic price, next year's booth may also appear E-HS9, the second floor is the negotiation room and accessories exhibition hall.
The outside of the exhibition hall is also full of red flag elements, parked outside the door of a car number of 1949 Hongqi H9, highlighting the historical significance of the origin of the Hongqi brand, and the opening day also ushered in Japan's first car owner, he is from Nagoya Chinese president BaoErjid, in order to be more in line with the Hongqi H9, he replaced the 1001 number plate for his Hongqi, meaning the Eleventh National Day.
There may be a lot of curiosity, the current Hongqi H9 in the Japanese market is a parallel import or an official direct vehicle, in fact, as early as February this year, FAW Group has submitted an application, and officially obtained a Japanese license in May, so the Hongqi H9 export to Japan is an officially certified model, not a parallel import car.
In addition, the Hongqi H9 also retains the same left-hand drive layout as in China, and has not changed to right-hand drive according to Japan's driving habits, because Japan does not prohibit left-hand drive cars from registering and going on the road in the legal provisions, which will become a beautiful landscape on Japanese roads.
For a long time, because of the strength of Japan's local car brands, the market has a certain rejection of foreign brands, so it is difficult for many brands to enter Japan, a certain "exclusivity", but this time Hongqi Automobile has successfully entered the Japanese market with its own excellent product strength, increasing brand exposure, and also enhancing the international popularity of the entire Chinese car.
In 2022, FAW Hongqi will continue to expand to other parts of Japan, will continue to open stores in Tokyo and Nagoya, as Toyota drives the Japanese car market towards electrification, Hongqi is also planning to export some more competitively priced low-priced models to Japan, I believe that our national car brand can be like overseas car brands, not only can land in Japan, but also to the world.