In recent months, Mazda Axela's sales have been red, with sales in September, October and November for three consecutive months "breaking 10,000".
Although it is not worth mentioning in the eyes of "god cars" such as Nissan Xuanyi and Volkswagen Langyi, for Mazda Anksela, whose sales have always been tepid, it is simply worth beating gongs and drums to celebrate.
After all, it is said that Mazda only needs to seize 2% of the market share, and everything will be fine.
Back to the point, as we approach the end of the year, why is Mazda Angksela in such a brave state? Behind this is the normal law of competitors languishing and the market rising and falling? Or is it the reason for Mazda Anksela itself? In this issue, we will explore it briefly.
Playing iron also needs to be hard! Mazda Onksella products are remarkable
As the saying goes, playing iron also needs to be hard! Mazda Axela's product strength is actually quite good.
However, the previous official guidance price was high, and the terminal market offers were less, which led to Mazda Axela having to compare with A+ class cars such as Volkswagen Sagittarius and Honda Civic in the price level.
Nowadays, Mazda Onksella not only officially adjusted the price of the 2.0L version, lowering the threshold, the terminal market also gave a good discount, Mazda Axela sales picked up, completely reasonable.
From the perspective of styling design, Mazda Onksela is highly recognizable, and has led some models to imitate or even copy it. The interior of the current model is also renewed, although it does not have the luxurious atmosphere of a luxury brand, but fortunately, the details and visual effects are not bad, at least in the same class of models do not look cheap.
In addition, in terms of powertrain, urban commuter users can choose 1.5L+6MT, 1.5L+6AT powertrain, and for users with certain power needs, 2.0L+6AT powertrain has been launched, although the rapid acceleration performance is average, but it is good that the engine and the gearbox match tacit understanding, in addition to the power reserve performance is also good.
Even if the suspension is reduced, the rear suspension is changed to a longitudinal arm twist beam non-independent suspension, but it still has its own things to control, which is jokingly called "Dongying Ferrari" by netizens.
It is worth mentioning that in terms of safety, Mazda Onksela, whether overseas version or domestic version, has obtained excellent collision scores in relevant authoritative institutions. It can be said that Mazda Axela's sales have picked up, and the state is brave, which is inseparable from its own good product strength.
Civic and golf replacement prices are high, and Langyi and Xuanyi are too dull
In fact, Mazda Onksela has always been suppressed by Honda Civic, which is an indisputable fact. The reason is simple, their users are mostly young people, while Honda Civic Power performs better, the space performance is more spacious, and the brand is more mainstream. This is also the fundamental reason why Honda Civic has stable sales and can pressure Mazda OnkSela.
Now Honda Civic ushered in an upgrade, the overall price of the new car was slightly increased, and the terminal market has not yet had obvious preferential efforts, resulting in the real transaction price of Honda Civic rising in disguise, and young users with limited budgets had to turn to Mazda OnkSela.
Volkswagen Golf is also facing the problem of Honda Civic - upgrading, resulting in higher prices. If you want to choose the configuration that can be used, the official guidance price is close to 150,000 yuan, including purchase tax, insurance and miscellaneous expenses, which can be described as a high price.
The most outrageous thing is that the price is already so expensive, the seat is still manually adjusted, and as a boutique hatchback, the trunk has no electric opening/closing function, and it is indeed the car label value of tens of thousands. In contrast, Mazda Anksela appears to be much more sincere.
In addition, although the space performance of Volkswagen Langyi and Nissan Xuanyi is good, the overall product strength has no obvious shortcomings, but strictly speaking, the potential users of Mazda Axela and the potential users of Langyi and Xuanyi are not the same type of people at all.
Mazda Onksella owners are mostly young users, they have higher requirements for appearance, details, etc., while Langyi, Xuanyi owners are mostly practical, and even family users, they are more related to the overall performance, space performance, and even the comprehensive performance of product retention rate.
Write at the end
Mazda Onksela sold more than 10,000 sales for three consecutive months, and her state is brave, completely favorable at the right time. First, the product strength is good, the terminal discount is gradually liberalized, the third is the main competitor Civic, golf replacement price is high, and the mainstream compact car user groups such as Langyi and Xuanyi are different, which finally promotes the mazda Onksela state to be full, and it can also harvest good sales near the end of the year, which is a perfect end to 2021.
However, it should be noted that in the future, once the Volkswagen Golf returns to a preferential force of 20,000-30,000 yuan, Honda Civic releases more than 10,000 yuan of preferential treatment, and the challenge of the "sister" model Guangben type, it remains to be seen whether Mazda Axela will continue to soar. Are you bullish on Mazda Anksela, tell me in the comments section!
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