When the tide of new energy came, many traditional car companies were facing a severe test of survival. After all, compared with the emerging car-making forces, they not only need to increase investment in new technologies, but also need to readjust the existing production lines, and the transformation road is under considerable pressure. In the face of the new competitive situation, Mercedes-Benz did not sit still, but actively engaged in the development of new energy processes, hoping to stabilize its BBA leading position in the future battle. A few days ago, Mercedes-Benz officially said that it will release a new concept model on January 3 next year, which has aroused heated discussion in the outside world. People are looking forward to what kind of surprises Mercedes-Benz can bring this time, and whether it can withstand the strong attack of competitors.
Although the exposure of new cars is relatively limited, we can still find a lot of eye-catching points. The car is futuristic in appearance, as if it comes from a science fiction movie, and the design is full of imagination. The front part of the through-beam light strip is very eye-catching, while enhancing the overall visual extensibility, it can also enhance the recognition, which is very eye-catching on the street. In order to enhance the driving experience, the new car also uses very advanced aerodynamic principles to reduce the wind resistance coefficient under the use of smooth lines, which is the lowest level among all Mercedes-Benz models. Its side dive posture is very obvious, the large size wheels almost show a close-to-ground flight look, and the raised ribs under the doors are layered, looking very industrial.
In terms of power, the new car will bring a new breakthrough. Mercedes-Benz officials said that the new car will be driven by two high-power electric motors, and the system will have a combined maximum power of 500 kilowatts, which can give strong support to the body. It will also use all-wheel drive mode, which makes the driving experience even better. Now everyone is very concerned about the mileage when purchasing new energy models, and the new car can continuously travel more than 1,000 kilometers with the support of large-capacity battery packs, which is a clear advantage over other competitors. Of course, in terms of driver assistance systems, it will also rely on a number of technology configurations to alleviate driving pressure and show the latest Technology of Mercedes-Benz.
In order to create a gimmick to attract popularity, Mercedes-Benz will take the lead in releasing a new car on the Mercedes-Me digital platform, showing the charm of the car to many parties in a new way, so as to create a topic in public opinion. In the era of streaming media, the promotion of new cars is more important, and the ways and methods are becoming more and more abundant. In particular, young people are gradually becoming the main consumers of automobiles, and being able to attract their attention will help open up sales channels for new cars. And its prototype will also be unveiled at next month's CES 2022 in Las Vegas, when we will continue to follow up and bring you first-hand information.
In fact, the emergence of new cars is also a response measure for Mercedes-Benz to face a new competitive situation. After all, under the impact of emerging car-making forces, it can not continue to survive and abandon the traditional fuel vehicle market, but instead reorganize the new energy research and development part, and start from scratch to participate in the sales war. As a veteran car company, Mercedes-Benz is facing many difficulties between the transition period, especially the brand influence of many years of operation has almost zero overnight, and consumers prefer young brands such as Tesla, but they are not interested in many senior brands. Coupled with the fact that cars are gradually becoming fast-moving consumer goods like mobile phones, customers no longer change a car for many years like in the past, may buy new cars at intervals of one year, and are more inclined to try new brands when choosing, further impacting the attractiveness of Mercedes-Benz among consumers.
In fact, compared with many opponents, Mercedes-Benz has been regarded as a group of its own car companies with foresight. At present, it is constantly enriching its product line and wants to continue to maintain its current position in the new energy war. After the advent of the EQ series, although there was a lot of controversy about it, it still could not stop consumers from paying for it. With a rich car manufacturing heritage, Mercedes-Benz may still be in a beginner's stage in new energy technology, but if you talk about interior configuration and other aspects, then Mercedes-Benz's reputation is still beyond doubt. EQA, EQB, EQC and EQS and other models form a close-knit product network, which can cover the vast majority of consumer groups and help Mercedes-Benz stand firm and not be overwhelmed by the tide of the times.
The emergence of new cars also represents The determination of Mercedes-Benz to go further, after all, many of its current new energy models are controversial in terms of mileage, not only in the range of cars there are certain limitations, but also lead to a gradual decline in word of mouth, many people give up the purchase plan. But if the new car can be equipped with a large-capacity battery and drive a 1,000-kilometer endurance, then many suspicions and concerns about Mercedes-Benz electric vehicles will be solved, and it will no longer be a shackle that hinders its impact on the new level. If new cars can get positive feedback from the market, it is estimated that in the next period of time, we will see Mercedes-Benz launch more related models to strengthen its own strength. But for the prospects of the entire Mercedes-Benz brand, we still need to be cautious, after all, in the current car market war, no one can guarantee that it will become the last survivor.