Editor's introduction: Affected by the reduction of important shareholders Changan Automobile in recent intraday declines, at the same time, carrying the hope of Changan Automobile's new energy, Avita, which aggregates the advantages of Ningde era and Huawei technology, has not yet landed, and also makes the capital market look down on Changan Automobile, although Zhu Huarong has set a grand goal of Changan to achieve 3 million vehicles in 2030, but from the perspective of the last unfinished goal, it faces near-term worries.
Shareholders reduced their holdings in a continuous intraday decline
On December 20, Changan Automobile fell 5% intraday, and as of 9:31 today, it was reported at 16.31 yuan.
According to investor analysis, Changan Automobile's excessive decline may be related to the reduction of important shareholders of the company. On December 18, Changan Automobile issued a pre-disclosure announcement on the reduction of shares by the actual controller and co-actors, and China North Industries Group Co., Ltd., China Changan Automobile Group Co., Ltd. and China Southern Industrial Asset Management Co., Ltd. planned to reduce their holdings by no more than 135.4 million shares from January 11, 2022 to July 10, 2022.
In fact, combing the performance of Changan Automobile's stock market, since November 15, the company has fallen by more than 25% in no more than 26 trading days, and the market value has evaporated by more than 40 billion yuan, and the current market value has reached 122.3 billion yuan.
The capital market believes that Changan Avita's high driving and low walking is the reason why investors look down on Changan Automobile. At the beginning of November, Avita Technology completed the first round of strategic financing, of which Changan Automobile held 39.02% of the equity and CATL held 28.99% of the equity. Avita, which aggregates the technical advantages of Changan Automobile, Huawei, Ningde Times and other companies, will be officially listed in the second quarter of next year, and the first batch of mass production and delivery can be realized in the third quarter, which is obviously a little late for the new energy market that is already approaching the Red Sea.
On the same day that important shareholders reduced their shares in Changan Automobile, the new car-making force NIO listed the second pure electric car NIO ET5, priced at 328,000-38.6 million yuan after subsidies, becoming the focus of the market; at the recent Guangzhou Auto Show, the first model of the Great Wall Salon, the Mecha Dragon, was unveiled.
Ambitious goals are not accomplished
A few days ago, Changan Automobile publicly stated that the company's sales in the first 11 months of this year have exceeded that of last year. According to the data, the company sold a total of 2.1225 million vehicles in the first 11 months, exceeding the mark of 2 million vehicles as a whole and exceeding 2.0037 million vehicles in 2020.
After the completion of the sales exceeded, Changan Automobile seems to have greatly increased its confidence, at the "2021 Changan Car High-tech Green Ecology Exchange Meeting" not long ago, Zhu Huarong, chairman of Changan Automobile, set a new brand strategy, "By 2025, the sales volume of Beijing Changan well-known brands will reach 3 million units, and the share of new energy technology will be 35%; in 2030, it will become a first-class well-known brand, with sales volume of 4.5 million units, new energy technology share of 60%, and foreign brand share of 30%." ”
This is not the first time Changan Automobile has put forward ambitious goals.
In 2018, Zhu Huarong proposed that by 2020, 4 million vehicles will be sold, with a market share of 12.7%, of which 2.46 million are independent brands, achieving the first in China and the top 12 in the world; by 2025, sales of 6 million vehicles, market share of 15.7%, of which 3.5 million independent brands, new energy models sales of 1.16 million, to achieve the first Chinese brand.
Obviously, Changan Automobile has not completed the previously set goals in 2020, and it is not yet known whether the grand goal of Zhu Huarong can be completed.
Avita's worries are nearly unsolved
As a national automobile brand with more than 100 years of car manufacturing history, Changan has witnessed the history of China's automobile development, in the 1990s, Changan Automobile became one of the four major automobile groups in China, and now it has a number of representative models such as CS series, PLUS series, UNI series and so on.
According to sales data, Changan Automobile sold 188,000 units in a single month in November, down 143,500 units year-on-year. This is due to the repeated epidemic situation, some chip shortages and other factors.
In fact, Changan Automobile's sales have continued to decline year-on-year since August. According to data, Changan Automobile's sales from August to November were 165,100 units, 188,300 units, 202,300 units and 188,000 units, respectively, an increase of -2.52%, -8.41%, -4.87% and -14.35% year-on-year.
Behind Changan Automobile's long-term strategy, it is facing near-term worries. In terms of cars, in November, Changan Yidong did not appear in the top 15 single-month sales list of the Association of Automobiles, and its sales volume was 9151 vehicles, compared with 21,100 units in the same period last year, a year-on-year plunge of 56%; in the field of SUVs, Changan CS75, which is the main model of Changan Automobile, although it ranked 4th in the top 15 single-month sales of the Association, however, the results of 20,400 vehicles in November were compared with 30,200 vehicles of Great Wall Haval. At the same time, compared with 32,500 units in the same period last year, Changan CS75 sales fell by 37.4%.
Under the "new four modernizations", Avita, which has not yet realized the landing of new cars, consumes a lot of manpower and financial resources of Changan Automobile, but has not yet achieved the landing of new cars, and the time cost is self-evident. Independent brand new energy has not yet landed, and in terms of joint ventures, the sales volume of Changan Ford and Changan Mazda has also declined in a stepwise manner.