As a leading enterprise leading the pace of the world's industry, BMW combines modern art with European classics to create a new design language that leads the way, and gives the new luxury electric SUV BMW iX cross-era significance, leading the entire automobile manufacturing industry to open the next glorious decade.
The perfect combination of centuries-old heritage and modernism, the BMW iX plays an enduring movement
Unlike those brands that easily abandon the classic design, bmw in the past century has its own unique persistence, looking back at the past 20 years of BMW models, we can clearly see the "chemical reaction" that has occurred in each generation, it is like a blood vein that has been handed down, telling the history of BMW, and it is this unique persistence that has contributed to bmw's century-old classics. Bmw iX, as the masterpiece of a new generation of pure electric SUV, it inherits the spirit of a century-old BMW, but it also needs to face unprecedented challenges.
In the BMW iX, we can see many of BMW's classic design languages, such as the "double kidney" grille, which has been on the BMW 303 model since 1933, and now that 88 years have passed, this design is still preserved.
As a pure electric model, the BMW iX originally did not need an air intake grille, but the designer still retained this styling design, like a "symbol" placed on the BMW iX. However, while retaining the shape, the BMW iX's grille has been redesigned, and the upper edge of the grille has been continuously raised, on the one hand, it caters to the trend of modern aesthetics, on the other hand, it is also a tribute to the past BMW.
Also classic is BMW's "Angel Eye" headlight design, which first appeared in 1995 BMW 5 Series, after more than 20 years of continuous evolution, today's "Angel Eye" has undergone several generations of technological upgrades, in the new BMW iX it still has the ability to look directly at the human soul, as if with the atmosphere of judgment "angel" descended to the world.
BMW iX combines classics with modernity, as if playing a grand symphony of solemnity and beauty, and after this song, BMW will bring us more masterpieces.
Listen, is this movement playing by bmw iX?
With the classic exterior full of modern technology, the BMW iX is truly "wonderful"
After inheriting the classic elements of BMW, BMW iX has kept pace with the times and perfectly integrated modern technology into those details that are not easy to find, so that technology can truly integrate into life, moisturizing and silent like spring rain.
The "double kidney" grille is a classic element of BMW, but on the BMW iX it has once again evolved to become one of the most inconspicuous but technologically advanced "details". Thanks to the advantages of pure electricity, the intake grille of BMW iX can be fully enclosed, and the clever BMW engineers take this opportunity to cleverly place the radar sensor group into it, and call this technology Shy Tech (stealth technology), and in order to avoid the interference of the intake grille on the radar, its material is deliberately selected to have no interference with electromagnetic waves; in order to ensure that the radar sensor group can work all day, BMW engineers also covered a layer of heating resistance wire on the panel. In extreme cold conditions, BMW iX's radar can accurately identify objects in front of it without being disturbed by the environment, and in order to resist possible stone bumps, the smart panel of the integrated smart front grille has a polyurethane coating that can be repaired by placing it at room temperature for 24 hours or blowing warm wind for five minutes, so that BMW's classic design will always shine on the front of the car.
The design of the headlights is also inherited from the classic shape, and technology has once again given it vitality, making the BMW iX headlights the slimst light set in BMW's history, but at the same time, the L-shaped white light strips have still been retained, making the BMW iX headlights extremely recognizable.
Thanks to the pure electric design, users no longer need to consider daily maintenance problems, so the matter of opening the lid is left to professional engineers, and all the user needs to do is pour glass cleaning liquid into the BMW iX. Since the lid hardly needs to be opened, BMW engineers have designed their blue sky and white cloud LOGO as a small lid that can be opened, and under it is the filling port of the glass cleaning liquid, which is simple and convenient.
Humanized design has supported BMW through a hundred years of history, and in BMW iX, there are many such ingenious designs, waiting for owners to discover one by one.
"Living room on wheels", BMW's environmental protection concept and technology are perfectly combined
With the global environmental protection trend, the BMW Group is also making efforts to dedicate its strength to the small earth. In the new BMW iX, luxury and eco-friendliness are reflected in every detail.
The control panel on the centre console is made of sustainably produced FSC certified wood; the interior and fabric are made of recycled materials such as 50% recycled polyester for fabric/microfibre upholstery, 100% recycled nylon for carpet floor mats, and leather tanned with olive leaf extract from leaves collected annually after pruning olive groves in Europe. As far as the eye can see, every detail is full of BMW's environmental philosophy. As a continuation of the living space, BMW iX's maroon fruit interior will not make users feel dull, but also distance itself from the lively jump, which is the favorite color of real successful people. In addition to the maroon fruit color, the addition of wood and crystal is like the porcelain embellishment placed in the palace, so that the solemn and luxurious European style is integrated into some exotic colors, and the addition of silver and white trim strips makes the two elements perfectly combined, which plays a special transitional role.
Just as the so-called "power of science and technology changes our lives", bmw iX's one-piece floating curved screen is a perfect display of the prosperity and convenience of future life. The new car is equipped with the latest iDrive 8 operating system, smooth operation interface, colorful interactive UI everywhere reflects the high-end sense of quality, tiled on the desktop of a variety of common programs are very easy to operate, users do not need too much research to use it handy.
Hidden in the depths of the unnoticed is a name as loud as BMW, Borgave Health, the world's top audio brand to join the BMW iX like a tiger, 1615 watts of total power, the whole car 30 speakers, plus seat back resonance function, this set of audio can give the driver the perfect "4D" music effect, once again broke people's cognition.
It is worth mentioning that BMW has applied infrared heating technology in the cabin of the innovative pure electric BMW iX for the first time, and placed infrared heating devices in the front and rear door panels, armrests and control panels under the dashboard, the application of this innovative technology can not only quickly increase the cabin temperature with lower energy consumption, but also effectively reduce the noise in the car, reduce air flow and avoid dry skin, and bring comfortable and luxurious driving experience to the users in the car.
It can be said that the BMW brand is not simply pursuing luxury in the traditional sense, but integrating environmentally friendly materials into the "new luxury", supplemented by front-end technology, so that tradition and modernity are combined with each other. Therefore, in the understanding of luxury, BMW does have the unique characteristics of a century-old enterprise.
Write at the end:
As a blockbuster product of the BMW brand to conquer the high-end new energy market, BMW iX condenses the top technology of the BMW Group, and in the BMW iX we can see the technological development in the next decade, which is the strong force that the BMW Group wants to show. Driving THE BMW iX seems to have entered the next era in advance, technology is jumping at our fingertips, the door of time and space has been opened, and it is it that has stepped out of the door - BMW.