With the rapid development of our country's economy, many industries in our country are also rising steadily, competing for market share with other developed countries. Although many of China's technological inventions are already at the world's leading level, such as 5G technology, manned space technology, medical technology, fast sky eye and so on. But there are still many areas that cannot be compared.
Now one of our country's auto companies has finally rushed out of China and gone to the world. Its products have even been exported to hundreds of countries overseas, and even printed on banknotes by Cuba. This is enough to see the strength of the car company, but also means the rapid development of our country in the automotive field.
This is the light of our domestic car companies - Great Wall Motors. When it comes to car brands, everyone may think of some foreign brands, such as German car brands Mercedes-Benz, BMW, Volkswagen, Japanese Toyota and so on. And our domestic cars can be nominated only by BYD, Geely and so on.
First, the Great Wall car companies
The Great Wall car company was not at the beginning a few "bellwethers" of China's car companies, but it can now develop so strongly, even go abroad and compete with the world's major car companies, indicating that it has the strength and ability to catch up later.
Great Wall Motors was founded in 1984 in Baoding, Hebei Province, when it was named Great Wall Industrial Company, and the actual controlling person was Wei Deliang (the uncle of Wei Jianjun, the later chairman of Great Wall Motors). This is enough to show that the company's initial positioning is not to take the automobile production route, but to modify light buses and cars.
But in the early days of Great Wall Industries' development, Wei Deliang died unexpectedly in a car accident in 1990. Great Wall Industry was left unmanned for a while, and the company fell into great chaos, with debts as high as 2 million yuan. It was also in this year that Wei Jianjun was appointed as the director of great wall industry.
Wei Jianjun was born in 1964 in a business family in Baoding, Hebei Province, and his father returned from the army at the age of 19 and founded his own company, the Taihang Group. Wei Jianjun has also been working under his father.
It wasn't until 1990, when he was 26 years old, that his uncle Wei Deliang died in a car accident and he took over the Great Wall Industry. As soon as he took office, he quickly adjusted the company's business and operating conditions, and it took only three months to pay off the company's nearly 2 million yuan debt. The incident was later reported in the media as a matter of business acumen.
Indeed, after Wei Jianjun became the head of the Great Wall car company, he not only quickly adjusted the status of the Great Wall car company, but also led the transformation of the Great Wall car company. By chance, when Wei Jianjun traveled abroad, he found that the vehicles transported abroad were mainly small trucks, while in China, almost all of them were large cars.
It is precisely because of this unexpected discovery that has completely changed the future development of Wei Jianjun and the future development direction of Great Wall car companies, and Wei Jianjun is ready to take the Great Wall car companies to transform to the manufacturing direction of pickup trucks.
In 1993, Great Wall Motors began to try to produce cars independently, but due to backward technology and lack of familiarity with the field. For the sake of safety, we initially spliced parts from other car brands, and finally succeeded in building our first car.
However, in 1994, in order to regulate the development of the automobile industry, the state introduced the "Automobile Industry Policy", and Great Wall Motors was forced to stop the operation of automobile production due to lack of production qualifications and was subject to government control.
For a long time since then, Great Wall Motors has been in a state of slump, with profits plummeting. Just when everyone thought that Great Wall Motors was going to be finished. In 1996, Great Wall Motors made a comeback, began to produce pickup trucks, and launched the first pickup truck - Great Wall Deere. After moving forward, in 2002, the first SUV model, Sever, was officially launched.
2. Great Wall pickup trucks
After the Great Wall car companies won the first battle in the pickup truck market, the Great Wall pickup truck also quickly opened its own domestic market, ushered in a burst of praise, and gained greater attention. Sales are even more impressive.
In 1997, after the Great Wall car company produced the first pickup truck, it successfully sold 1700 pickup trucks. By 1998, great wall car companies continued to work hard, selling more than 7,000 pickup trucks. Later, in 1999, Great Wall sold more than 13,000 pickup trucks, becoming the champion of domestic pickup truck sales.
Great Wall car companies have achieved great success in the pickup truck market, not only becoming the first choice of domestic car buyers, but also successfully exporting to overseas markets. In 1997, Great Wall Car exported its first pickup truck to the Middle East, and in 2008, it sold an order for 4,500 pickup trucks to Cuba.
Today, Great Wall Motors occupies one-third of the domestic market share, maintaining the first place in the industry for 20 consecutive years, and can be called "the king of China's pickup trucks". The crazy growth of Great Wall Motors is from the launch of the first-generation Haval H6 in 2011, reaching sales of 1 million units in just 6 years. In 2012, the sales volume even surpassed Chery Automobile and won the title of sales crown.
With the increase in sales, the annual net profit of Great Wall car companies is also steadily increasing. The profit in 2012 alone was as high as 5.7 billion yuan, and the profit in 2013 was close to 10 billion yuan. Year-on-year growth of up to 60%. In July 2014, Great Wall Motors was selected into the "2014 Hurun Brand List", ranking 55th and ranking first among many automobile brands.
The launch of the Harvard series of cars has made Great Wall Motors highly sought after by Volkswagen, and has won the first place in the domestic SUV market sales for 87 consecutive months. And not only in China, Great Wall Motors' foreign market is also very good, not only with foreign countries such as Cuba, the Middle East, Italy and other countries to establish cooperative relations, products are exported to hundreds of countries overseas, but also printed on the banknotes by Cuba.
Great Wall Motors has even established a deep commercial friendship with Cuba because of its close cooperation with it. Cuba even printed the Great Wall pickup truck on its own banknotes and circulated it in the market. This is enough to see Cuba's love for the Great Wall pickup truck and the deep friendship between the two countries.
epilogue
Great Wall Motors has many reasons for its success, the most important of which is the corporate culture established by its leader Wei Jianjun. Although Wei Jianjun soared in value with Great Wall Motors and climbed to the 88th place in the list of the new fortune 500 rich people with a value of 28.52 billion yuan in 2020, he is still very low-key and does not forget his original intention.
He knows that if a company wants to develop well, the first thing is to pass its own quality, so Wei Jianjun spent a lot of money on the selection of professionals. Great Wall Motor has 6 R&D centers overseas alone, employing world-renowned R&D teams. In China, it is even worse, so we can see the innovation of Great Wall Motors again and again, and the products are better than once.
For such a world-leading car brand, I don't know how much Great Wall Motors you see in your life? Will you give priority to Great Wall Motors when buying a car?