Unconsciously, in a few years, China has successfully upgraded from the world's largest auto market to the world's largest new energy vehicle market. Urban congestion, environmental protection policies, and diverse geographical environments have created completely different demand for vehicles, which are fully amplified in the use of new energy vehicles.
Beijing, as the city with the most stringent purchase conditions for pure electric new energy vehicles in the country, as a city with four distinct seasons, a city with a large foreign population, a city with complex traffic conditions, a city with diverse road conditions, and a city with strong purchases for traditional fuel vehicle users, the demand for car purchases is complex and diverse. Is there such a product that can meet the needs of multiple users in complex urban road conditions at the same time? Let's analyze it step by step -
STEP1: What is the best car to buy?
"It's so hard to shake the number in Beijing!" I can only have one car for my family."
This is the first premise for many Beijing users to buy a car, and it is also their most basic but most stringent requirement. Because you can only buy one, so this car should be very economical, unlimited number, space is large enough, there is a certain degree of passability, can not be too long to park. This round of screening down, it is best to be a pure electric green car, the wheelbase should be more than 2 meters 7, and the length can not exceed 4 meters 8, a proper medium-sized SUV.
According to data, the first time in Beijing to buy a car and exchange users, most of them have a budget of about 250,000. Pure electric medium-sized SUVs in this price range, users are more pursuing a wide range of quality, both to configure high enough, but also to have a sense of quality, but also to meet low power consumption and long endurance, but also to have affordable and convenient car policies and charging rights, high-quality services and more after-sales outlets. Such harsh conditions in the new energy vehicle inventory, the remaining players are few.
The intelligent pure electric SUV known as "with the best quality sense of 250,000 levels" - Feifan MARVEL R, the hard indicators of body size can fully meet the needs of Beijing families. The endurance of only charging once a week, 2 years of free charging rights, 11 stores, 10 after-sales centers and nearly 3,000 cooperative charging stations and more than 20,000 charging piles throughout Beijing have built a "1 km energy supply ecology" and "one key in place" door-to-door service, which is a soft indicator that fully meets the needs of Beijing users.
STEP2: Why choose a car with a better texture?
"Although the budget is only more than 200,000, it also has to be multiplied!"
This is the first demand of many young people in Beijing to buy a car, as a new energy vehicle can not be as conventional and ordinary as the traditional fuel vehicle, nor can it be as angular and coarse as the general SUV. Feifan MARVEL R fully uses the golden section rule in the design, window line, wheel eyebrow and other places with the golden ratio of 0.618, showing natural coordination; the visual center of gravity of the vehicle is backwards and the raised shoulder line makes the Feifan MARVEL R show a posture of being ready to go at all times.
The "Universal Light" light strip that runs through the front face and the arrow tail lamp that runs through the tail stretch the visual width, which is extremely impactful and recognizable. Combined with the absolute width of the body of 1919mm, it not only brings a more comfortable riding experience, but also enhances the luxury of the vehicle. Coupled with the fact that Feifan MARVEL R adopts the neutral light style color scheme popular in today's aesthetics, it is born from front to back with a high-grade texture that cannot be ignored.
Beijing car buyers who have crossed the 200,000 budget threshold will pay more attention to higher-quality interiors and more technologically avant-garde configurations, because they have more desire for "leapfrogging" enjoyment. The interior of Feifan MARVEL R adopts the design theme of "technology inward, human nature outward", which realizes the harmonious unity of modeling design and space layout.
Large leather wrapping, 19.4-inch comprehensive Corning smart screen, 12.3-inch full LCD interactive virtual instrument, hidden air conditioner outlet with intelligent electric blade, R-Welcome intelligent welcome system, 64-color music rhythm intelligent atmosphere light, supplemented by BOSE sound system... Such a high-quality pure electric SUV that can be repaired inside and outside is only more than 200,000, which is really worthy of the heartfelt admiration of the old Beijingers who say "double the face"!
STEP3: What kind of car is good to drive in Beijing?
"Driving in the 'first block' area of the country, it must be smart enough and intimate enough"
When buying a car in Beijing, most users do not have to squeeze the subway for commuting to work, and pick up and drop off their children to and from school without sun and rain. But in the face of Beijing's congested traffic situation, buying a car is definitely not to "add to the congestion". Even though most of the smart cars can now effectively help drivers avoid congestion, the overpass road network in Beijing, the tidal lanes in the morning and evening peaks, and the slow traffic flow during rush hour on the ring line are very headaches.
Equipped with R Pilot Intelligent Driving System, Feifan Marvel R has Super-TJA Super Traffic Congestion Assist Function, MR Hybrid Virtual Reality Intelligent Assist System, and AR Real Scene Driving Assistance System, which allows car owners to easily cope with complex traffic hubs. At the same time, the Zebra Zhixing VENUS system, which supports voice-activated intelligent driving and gesture interaction, allows users to fully rest in traffic jams and enjoy the paradise brought by smart cars.
At the same time, the increasingly tight parking spaces and crowded residential roads in Beijing are also embarrassing scenes that make many "old drivers" cry bitterly. Feifan MARVEL R equipped with the visual fusion of automatic parking in and out of the function, can be called the "king of automatic parking", can identify and display more than 10 parking spaces far away, even across the road parking spaces can also be identified, support vertical position, side orientation parking, can be accurately stored in 40 seconds.
"Self-drive, back to home, all year round, it can work!"
Beijing, as a super metropolis with a concentrated foreign population, returns home on holidays and long-distance self-driving cars on weekends are the most likely to arouse the mileage anxiety of new energy car owners. Feifan MARVEL R has a cruising range of 505 kilometers, with a supercharge map, access to 410,000 public charging piles across the country, intelligent generation of charging energy supplement planning along the way, can allow car owners to "escape from Beijing-Tianjin-Hebei" with peace of mind.
In addition, long-distance high-speed driving is very boring and boring, Feifan MARVEL R can achieve intelligent driving assistance in the full speed domain of 0 to 130 km / h, with SAS intelligent speed assist system, FCW forward collision warning system, AEB automatic emergency braking system, RDA backward blind area assistance system, LDW lane departure warning, lane departure correction, lane centering holding function, so that the way home is safer and more comfortable.
It is worth mentioning that the four-season climate in North China has seriously reduced the mileage of electric vehicles in winter and summer, so many potential users have been hesitant to buy pure electric models. Feifan MARVEL R adopts high-efficiency heat pump technology, and the air conditioning system saves more electricity in both winter and summer heating and cooling. The advanced water-cooled electric heating battery temperature control management system adopts a combination of coolant + aluminum alloy scales + remote battery preheating technology to ensure that the battery can be well adapted in hot summer and cold winter, and the charging speed is not affected by temperature.
Even if the vehicle is soaked in water during the summer rainstorm in the north, or even frozen in the ice and snow, the three-electric system built by Feifan MARVEL R in accordance with the super-class safety standard will give the owner a peace of mind. The battery thermal runaway management system can ensure that there is no open flame for 30 minutes, and the millisecond-level collision power outage system passes the eight ultra-strict safety tests such as fire, short circuit, soaking, collision, squeeze, drop, dust, salt spray and other eight ultra-strict safety tests of the American safety standard UL-2580, so that the whole family can use the car with confidence.
"Love to drive, love to run mountains, it must be able to write and fight!"
The mountainous area around Beijing and the variety of road conditions put forward high requirements for vehicle passability and handling. At the same time, it is also home to the country's largest group of auto sports enthusiasts, who will certainly not be satisfied with the performance of ordinary electric vehicles "straight and silly".
The Feifan MARVEL R uses a chassis developed jointly with porsche engineering teams in Germany, with the front suspension using the McPherson style that Porsche is good at tuning, and the rear suspension using the same trapezoidal linkage type as The Macan. Maximize the slip angle of the front and rear wheels in the corners for faster response. The all-aluminum chassis, 50:50 axle-to-load ratio, lightweight factor of 2.12, and high-strength steel account for 74%, just like the skeleton of a European performance car, laying a solid foundation for excellent handling performance.
The self-developed three-motor all-wheel drive has the performance of an off-road vehicle, and these three sets of Hair-pin hair-card winding motors can achieve a rated power of up to 222kW and a peak torque of 665N·m, and the performance of 4.8 seconds of zero hundred acceleration is comparable to the supercar.
Such excellent performance, under the blessing of Michelin silent tires, all-inclusive soundproof glass for the whole vehicle, 360 ° acoustic cladding without dead angles and 64 sound absorption + sound insulation materials, can make the driver unusually calm and quiet to break through the limit and enjoy the speed pleasure brought by technology.
With the rapid progress of science and technology, electric vehicles have evolved from the past to allow users to adapt to their shortcomings to fully meet the pain points of users' cars. The development of the city and the upgrading of people's consumption have also spawned new demand for cars, and smart cars are born to meet the needs of users.
Feifan MARVEL R, with its product strength and service standards beyond the same level, has added a lot of color to the wish list of new energy vehicle users in Beijing. Now that you have decided to buy, Beijing users can also enjoy 2 years of free charging services and rich points.
The demand for the five major vehicles in Beijing has all been met, what are you waiting for? Hurry up and make an appointment to go to the offline store and feel the future with your Feifan MARVEL R!