In the past, when the Skoda brand was mentioned, everyone's impression was still quite deep, after all, in the eyes of many people, this is also a solid joint venture brand. Previous models such as Octavia, Speed Pai, and Kodiak also sold well, but now the Skoda series has collapsed, and almost none of the models are hot.
Skoda also listed a new car of its own this year, the Octavia PRO, which is a car that Skoda has high hopes for, and may also be Skoda's only hope for turning around in the domestic market. But it turns out that Skoda has failed again, and the Octavia PRO has not sold much since its launch this year. October is also the current peak of this year's sales, reaching 2145 units. In the past November, sales fell to 1823 units, not even 2000 units. In contrast, its own brother Volkswagen Sagittarius sold 20,987 units in November, and Sagitar's sales were more than 10 times that of octavia PRO.
In fact, the Octavia PRO car is still quite sincere. The first is a new design in terms of appearance, the new shape of the light set is also sharp, and Skoda's iconic hatchback tailgate has been retained. The whole appearance is more youthful, sporty and stylish than the previous generation.
The interior changes are also very large, 10.3-inch full LCD instrument plus 12.1-inch central control screen, so that the car's sense of technology is not lacking. The interior is no longer the hard plastic of the past, but a large area of soft wrapping.
Now the new Sagitar has also officially met with everyone, but it will not be officially listed until March next year. In fact, Octavia PRO is a replica of the new Sagitar, and it has been on the market for nearly a year than the new Sagittarius.
In terms of body size, the Octavia PRO has a length, width and height of 4753/1832/1469mm and a wheelbase of 2730mm. As a compact sedan, the Octavia PRO's body size is not small, and the rear space is ok.
In terms of power, octavia PRO is also consistent with Volkswagen Sagitar. It is equipped with a 1.4T engine with a maximum horsepower of 150 hp and a maximum torque of 250 Nm, matching a 7-speed dry dual-clutch transmission. In terms of power, the Octavia PRO is much more sincere than sagitar, the whole series is a 1.4T engine, and volkswagen sagittarius also has a 1.2T engine, and the price of the Octavia PRO is also lower.
Although the sales of this car are not high, the price is very strong, and Skoda did not choose to exchange price for volume. At present, the preferential margin of Octavia PRO is generally around 10,000, and the landing price of 1.4T medium and high-end models is above 150,000.
This is the more embarrassing place of Skoda, the landing price is 150,000, then there are more models to choose from. At present, the price of volkswagen sagittarius 1.4T super version is less than 160,000, the same price, I believe most people will choose volkswagen, not Skoda.
Skoda in the domestic brand power has always been lower than the public, in the early years all said that the public to buy Skoda, to put it bluntly is that the budget in hand is not enough, can not buy the public, can only retreat to buy Skoda, after all, the two brands with the engine, chassis and the like are the same, but the brand is different.
In the first three quarters of this year, Škoda's domestic sales were only 194,500 units, down 22.3% year-on-year, a decline much higher than the average decline in the domestic auto market. However, ŠKODA sales in Europe are still very good, in the first three quarters of this year in the Western European market, Skoda sales of 397,300 units, an increase of 6.8% year-on-year. Why is Skoda, as a joint venture brand, losing ground in China in recent years?
In fact, in the end, it is Skoda itself. The first is to reduce the allocation, originally their brand power is not as good as the public, but also with the public to learn to reduce the set, consumers naturally do not buy it. The second is not to think of enterprising, for several years, Skoda has not had a new model that can be taken, all of which are the old models of several years ago, and this year's Octavia PRO is a bit competitive, but it is too late, and the market has long been seized by domestic models. There is also the new energy direction that has been particularly hot in the past two years, whether it is a hybrid model or a pure electric model, Skoda has not involved too much, so Skoda will be completely marginalized.
Skoda is currently in a more awkward position like Peugeot and Citroen. But the better thing about Peugeot and Citroen than Skoda is that they have a loyal fan, and although the sales of the model are not high, the voice on the Internet has always been relatively high, so the brand's attention will not be low. And Skoda both sales and volume are very sluggish, if Skoda still wants to get back on its feet in the country, then all models have to undergo a major change, which is not realistic at present. What do you think differently about the Skoda brand?