The rise of women's power, the strength of women's purchasing power has become a consensus, "she economy" is gradually changing the social consumption pattern, before, the "China Family Car Consumption White Paper" pointed out that in the family car buying group, the proportion of female decision-making accounts for 80%, is the main decision-making and implementation, and the multi-level and diversified needs of women's consumption are being rapidly explored and met.
Therefore, digging deep into women's consumer demands and keeping up with the trend of "her economy" has become a new track for major enterprises to anchor development.
On March 25th, under the guidance of Sichuan Provincial Department of Economy and Information Technology and Sichuan Entrepreneurship Service Guidance Center, Cultural Finance Research Center of National Finance and Development Laboratory, Center for Contemporary China Research of Tsinghua University, Institute of Creative Management of Sichuan University and Sustainable Development Research Center of School of Economics and Management of University of Electronic Science and Technology as academic guidance, Sichuan News Network Media Group and Sichuan Institute of Quality Development as the organizers, with "New Track, New Force, New Future" as the academic guidance, Sichuan News Network Media Group and Sichuan Quality Development Research Institute as the organizers, with "New Track, New Force, New Future" The 3rd Western China Women's Economic Development Forum was successfully held at The Xinhua Hotel in Chengdu.
The event aims to promote the upward development of women's economic development in western China through official endorsement, with social responsibility and sustainable development as the core, advocate women's lifelong learning, actively embrace the digital economy, seize strategic opportunities such as the development of the western region and the Chengdu-Chongqing Twin Cities Economic Circle, and focus on exploring the road of adaptation and innovation in the critical year of the "14th Five-Year Plan", and also effectively guide and empower entrepreneurial women, and make tentative discussions on the development direction of "her economy" in subdivided industries including automobiles.
Professor Tang Jiqiang, member of the Decision-making Advisory Committee of the Sichuan Provincial Party Committee and Provincial Government and CEO of the Xicai Think Tank of Southwestern University of Finance and Economics, was also invited to bring the keynote speech of "Standing on the Top of History and Looking Out", and at the same time, Professor Wu Zhaohua, a national registered psychological counselor, former vice president of Sichuan Open University and expert of the Sichuan Women's Federation Think Tank, was invited to bring the keynote speech of "Women, Live Out what You Want". Help the dreamers of the new era to boldly rush to the front line of development, write a new history, and create new excitement.
Official designated car sponsor brand: SAIC Volkswagen Skoda
At this forum, SAIC Volkswagen Skoda, as the only official designated car sponsor brand, provided car services for the guests attending the forum. At the same time, a number of high-quality German models, including kodiak and the new Octavia PRO, were also exhibited at the scene, so that the guests could experience the brand charm and manufacturing strength of SAIC Volkswagen Skoda in multiple dimensions. Its brand slogan of "It's not simple" and the brand image of actively embracing the changes of the new era and having the courage to assume social responsibility also coincide with the purpose of the forum and the spirit of women's courage, self-confidence and tenacity.
01
Kodiak
As Skoda's flagship SUV currently on sale, Kodiak has received widespread attention since its release. First of all, Kodiak adopts the latest design language of the family, and the overall appearance is full and tough. The integrated lower bracket highlights the sense of unity, the vertical grille design is unique, and the split headlight design also improves a lot of recognition for the whole vehicle. Secondly, the interior uses bold lines to outline a more beautiful T-shaped interior, while wood grain panels and soft slugs also ensure the overall texture. Third, the configuration of a number of skills, such as 12-way electric memory seat, 10.25-inch wide-screen full LCD instrument, ten-color mood lights and large panoramic sunroof, all reflect Kodiak's pursuit of comfort and technology.
In terms of power, Kodiak is equipped with the acclaimed third-generation EA888 turbocharged engine, which can output a maximum power of 162 kW and a peak torque of 350N·m, matching the 7-speed dual-clutch hand self-integrated gearbox, allowing consumers to enjoy the driving pleasure brought by the surging power.
02
Octavia PRO
As a dessert-grade digital car created by Skoda, the overall shape of Octavia PRO and the overseas version of Octavia RS maintain a high degree of similarity, and the sharp shape and detail modification style are the usual design tone of Skoda, especially the spoiler of the front surround, the rim and the small ducktail shape on the rear tail cover, highlighting the youthful sports personality of Octavia PRO.
In terms of interior, the suspension central control design with full LCD dashboard and exquisite and compact paddle type electronic barrier rod brings a full sense of technology, and at the same time forms Skoda's own style in the entire interior shape. Many configurations such as dual-zone automatic air conditioning, front seat heating and ventilation, intelligent vehicle connection system, automatic parking, lane change assist and HUD head-up display have not been pulled down, which can bring consumers a more convenient and interesting travel experience. In terms of power, the new car is equipped with a 1.4T engine, the maximum power is 150 horsepower, the gearbox matches the 7-speed dual-clutch transmission, the rear suspension is a multi-link independent form, and the driving control needs of daily travel can also be guaranteed.
Write at the end
Sonorous roses are different red, and the western scarf is displayed.
As the sponsor brand of the official designated car of the 3rd Western China Women's Economic Development Forum, SAIC Volkswagen Skoda has always been adhering to the pragmatic and change-seeking ideas and the empowerment of the high-end Ashkenazi manufacturing system to embrace the car demands of different consumer groups; today, when the trend of "her economy" is getting higher and higher, SAIC Volkswagen Skoda has also made efforts through "brand + product + service" to help women in the new era live a wonderful life and compose a brilliant fanghua.
At the 3rd Western China Women's Economic Development Forum, the two models of Kodiak and Octavia PRO exhibited by SAIC Volkswagen Skoda made the female representatives feel full of happiness and leisure by virtue of the advantages of hard-core products with beauty + technology + power.
Sichuan News Network car channel official WeChat
Editor-in-chief 丨 Zhou Yan Editor 丨 Beard Flower