Priced at 14.99-18.99 million yuan, SAIC Volkswagen's new compact car Lingdu L was officially listed on March 31, as a high-end compact car of SAIC Volkswagen, the main benchmark model of Lingdu L is FAW-Volkswagen Sagittarius, which although it has the status of a global car, the advantage of Lingdu L is that the appearance design is more fashionable and dynamic. How competitive lingdu L is, kittens take you to a brief understanding.
The MQB Evo platform creates the sister car of the Octavia Pro
Based on the MQB Evo platform, which is the core selling point of Lingdu L, its brother models also include Audi A3, Octavia Pro, Golf 8, etc., while FAW-Volkswagen's current sales of Sagittarius is based on the MQB platform; in a sense, Lingdu L is more advanced than Sagitar.
As a sports compact car, the Lingdu L adopts a design close to the coupe style, from the body side contour and hatchback tailgate design, it has a bit of a similarity with the Octavia Pro, which is also easy to understand, comparing the two cars are from SAIC Volkswagen. In terms of body size, the length, width and height of the Lingdu L are 4784mm, 1831mm and 1469mm, respectively, and the wheelbase is 2731mm, which is very close to the 4753mm, 1832mm, 1469mm and 2730mm of the Octavia Pro. From the actual riding space performance, although The Lingdu L is positioned as a sports compact car, its interior space is not small, above the average level of compact cars.
In terms of power system, Lingdu L currently only provides a combination of 1.4T engine + 7-speed dry-type dual-clutch transmission, with a maximum power of 110kw and a maximum torque of 250Nm, which is the main product of Volkswagen in the Chinese market, which has been used in a variety of cars, with a large amount of ownership and spare parts. In terms of chassis structure, the Lingdu L adopts a front McPherson-style independent and rear multi-link independent suspension, which is a common combination of the same class.
From the pricing point of view, SAIC Volkswagen is trying to avoid fratricidal killing between Lingdu L and Octavia Pro, the entry-level models of the two cars are equal in configuration, and the price of Lingdu L is 11,000 yuan higher, which is also in line with the positioning of Volkswagen and Skoda brands in the Volkswagen Group. According to the characteristics of consumers' purchases, even if the price of the same level of the public is higher, its sales will be significantly better than that of Skoda, such as Passat and Haorui, Tiguan L and Kodiak. In Kitten's view, the listing of Lingdu L will make octavia pro more embarrassing. According to the traffic insurance data, the total number of compulsory traffic insurance in the first two months of this year is only 2590 vehicles, and the sales volume in most months is about 2000 vehicles.
The Sleek Edition is cost-effective And the level of safety configuration is higher than that of Sagitar
Because its own positioning is a high-end compact car, the overall configuration level of Lingdu L is not low, even if it is a hot version with an official price of 149,900 yuan, it can also be equipped with a master/passenger seat airbag, a front side airbag, a front/rear head airbag, a tire pressure alarm, body stability control, reversing image, reversing radar, keyless start/keyless entry, multi-function steering wheel, full LCD instrument panel, Internet of Vehicles, automatically open LED headlights, exterior mirror electric adjustment/folding/reversing automatic rolldown, rain-capacity induction wipers , automatic air conditioning, rear seat air outlet, etc., at the same time, it can also be optional electric sunroof, adaptive cruise, active braking and other configurations, if it is not a consumer with high configuration requirements, this entry-level model is basically enough.
The official price of 159,900 yuan of the hot version is 10,000 yuan higher than the hot version, the configuration of more than the lane departure warning system, lane keeping assistance system, road traffic sign recognition, active braking, full speed adaptive cruise, electric sunroof, leather seat / steering wheel, main driver's seat electric adjustment, rear central armrest, etc., with 10,000 yuan to get the above configuration is very valuable, it will also become the main model in the future.
From the perspective of configuration level, the hot version is close to the level of the Sagitar top version of the model; compared with the Sagitar 280TSI DSG Excellent Edition, the advantage of the Lingdu L 280TSI DSG Is that the active safety configuration, lane departure warning system, lane keeping assistance system, road traffic sign identification, adaptive cruise, etc. are standard.
The official price of 169,900 cool hot version is 10,000 yuan higher than the price of the hot version, and the configuration is more than the front parking radar, the electric induction trunk with memory function, the mobile phone wireless charging function, the interior atmosphere light, the air conditioning partition control, etc., which has improved in terms of convenience configuration.
The official price of 189,900 yuan of super spicy flagship version is 20,000 yuan higher than the cool version, equipped with more knee airbags, parallel assist, automatic parking, reversing side warning system, steering wheel heating, HUD head-up digital display, passenger seat electric adjustment, front seat heating /ventilation, adaptive near and far light headlights, automatic anti-glare inner rearview mirrors, turn headlights, etc., which have improved in safety and convenience.
Kitten heart blue view
As a sports compact car based on the MQB Evo platform, the main competitors of Lingdu L include Volkswagen Sagittarius, Honda Model, Civic and other models; compared with Sagittarius, the advantage of Lingdu L is that the platform is updated, more cost-effective, and at the same time, its sporty style appearance is also liked by young people. Judging from the performance of the previous generation of Lingdu in the market, Kitten believes that the monthly sales of Lingdu L can be expected to exceed 10,000 vehicles. After the listing of Lingdu L, the positioning of Skoda Octavia Pro became somewhat awkward, and both cars regarded themselves as sports compact cars, but Lingdu L had more advantages in both brand recognition and design. For Octavia Pro, the introduction of travel or crossover version or better choice, and Lingdu L to form a differentiation.