Guangqi Honda type lattice: the car matrix is further expanded

21st Century Business Herald reporter Song Doudou Guangzhou reported that on the evening of December 16, Guangqi Honda All New Grid (INTEGRA) was officially launched, and the new car launched a total of 6 versions, the CVT version guidance price was 142,900-166,900 yuan, and the MT manual version guidance price was 129,900 yuan. The new car positioning style sports mid-level car, type grid drop, further expanded the Guangqi Honda car matrix, and the Accord, Lingpai, Fit and other covering A0 class, A class, A + class, B class car segments, enhance the competitiveness of the car matrix.

As a sister model of Dongfeng Honda Civic, the style continues the family design style, and the overall contour of the body is very similar to the Civic, but the shape is slightly different in the front face and tail shape. In terms of size, the length, width and height of the type are 4675/1800/1420mm, and the wheelbase is 2735mm, which is the same as that of the eleventh generation Civic, but slightly different in length, width and height.

Under the wave of intelligent digitalization, the type is equipped with a number of scientific and technological configurations. The new car is equipped with Honda Honda CONNECT 3.0 intelligent guidance interconnection system, which integrates advanced functions such as AI intelligent voice assistant, car home interconnection, mobile phone remote control, and OTA online upgrade. In addition, the new car is equipped with Honda SENSING safety super sense system, TJA function (Traffic Jam Assistant traffic congestion assistance system) and ACC active cruise control system, which can realize steering assistance in the full speed domain.

It is worth noting that this model listing is the first time that the INTEGA car series has entered the Chinese market as a domestic producer. Compared with the Civic, the Integra born in 1985 does not have a long history, and at first it was just an attempt by Honda to temporarily save the market in the A-segment car market; in 1989, the second-generation model broke away from the Quint car series and moved towards the performance car category, gradually gaining a name on the market; in 1995, the third-generation model launched the Integral Type R model; in 2001 Honda launched the fourth INTEGRA, equipped with K20A i-VTEC engines, towards a highlight moment.

According to the "2020 China Automobile Sales Satisfaction Study" released by J.D. Power, the post-90s (32%) car-buying group exceeded the post-85s (30%), post-80-84 (22%) and pre-80s (17%) for the first time, becoming the main force of car buyers and the highest satisfaction. As young consumer groups become mainstream, Gen Z is becoming an important growth pole in the consumer field, and youth, personality, sports, performance, etc. have become their pursuits. In order to meet the young people's pursuit of performance, in terms of power system, the type is equipped with a 1.5T turbocharged power VTEC engine, with a maximum power of 134kW and a peak torque of 240N·m, which matches the CVT stepless gearbox, and specially launches an entry-priced manual version.

The mid-level car market has always been a must for joint venture car companies, and the type will compete with models such as Civic, Xuanyi, Corolla, Langyi, etc., which have accumulated a lot of sales and reputation, and the pressure and challenges faced by the model as a latecomer are not small.

Since the beginning of this year, due to factors such as chip shortage and repeated epidemics, car companies have been affected to varying degrees. Honda China sales data show that Guangqi Honda terminal car sales in November this year was 69,134 units, down 19.6% year-on-year, and terminal car sales from January to November were 687,200 units, down 3.0% year-on-year. In response to the decline in sales, Honda China said it was "affected by tight parts supply." However, with the shortage of chips alleviated, guangqi Honda's production and sales are gradually recovering.

At the communication meeting, Zheng Heng, executive deputy general manager of Guangqi Honda Automobile Co., Ltd. and executive deputy general manager of Guangqi Honda Automobile Sales Co., Ltd., said in an interview with the 21st Century Business Herald reporter, "Guangqi Honda has made every effort to minimize the impact of chips by actively implementing policies and actively communicating with customers to meet customer requirements." Next year, Hiromoto will also try its best to overcome the difficulties of the supply chain system, and we have set very high production and marketing targets, which will impact towards this goal. ”