On December 16, houlang's long-awaited GUANGQI Honda type INTEGRA was officially launched. There are six models of the new car, and the price range is 129,900 yuan to 166,900 yuan.
"Cloaked" with the name of INTEGRA, the type can be said to be the focus of the spotlight by nature, coupled with pragmatic pricing, it is naturally a blockbuster booking.
But Guangqi Honda's expectations for it are obviously more than that.
In the view of Kung Fu Motors, the type highlights Hiromoto's "original intention" and "ambition".
Hiromoto's "original intention": through more than 30 years of anticipation
The original INTEGRA was born in 1985, as the representative of the Honda sports car, it has excellent sports genes at the beginning of development. It is also Honda's first model equipped with VTEC technology, the front-drive architecture, achieved the handling texture of a sports car comparable to the shoulders, won the title of "front-drive light", and also left a deep mark on the hearts of fans.
Since choosing such a model as "resurrection", Hiromoto naturally carries "glory and dreams". The product power that keeps pace with the times is the best response to the expectations of fans.
First of all, there must be no concessions in terms of appearance.
Although the new generation of Honda cars is no longer so sharp in terms of styling, the style still chooses to raise the sports flag. The sharp three-pupil LED headlights are combined with the three-dimensional front grille to present a simple and sharp front face shape, stretching through the waistline plus 18-inch cutting wheels, making it look extremely aggressive, and the eye-catching index is naturally full.
Secondly, the performance value should be full.
The latest 1.5T turbocharged power VTEC engine is standard in the series, and the advanced technologies of high-power turbocharger, high-rigidity oil pan and high-rigidity crankshaft are all exhausted to create a real high-fuel power. The maximum horsepower is 182 hp, the maximum torque is 240 Nm, and the maximum torque coverage range is staggering 1700-4500 rpm.
This is basically the entire mid-high-speed zone can maintain a violent power output, such a performance, naturally worthy of the name of INTEGRA.
As for the G-Design Shift CVT gearbox, naturally there is no need to say more. In addition to having a very good torque load carrying capacity, it also has an extremely wide gear ratio. This ensures that the CVT analog shift has a wider range and also makes the type more fuel-efficient. The comprehensive fuel consumption of the automatic transmission is controlled at 5.9L/100km, considering that the 1.5T engine is equipped with 92# gasoline, the cost of the model car can be said to be quite low.
The precise hydraulic control technology makes its gear shift faster and more responsive, which is the "benchmark" object of competitors at this level. The type, on the other hand, takes power output a step further and has a speed that is even more out of reach for opponents.
Of course, the most noteworthy thing is that the type also rarely adds the configuration of the manual transmission, and the exclusive MT version is priced at 129,900 yuan.
It's not as simple as pulling down the selling price threshold. It should be known that almost all first-line joint venture manufacturers, including Honda, have almost fully invested in automatic transmission, and Honda even has no manual transmission production plant in China, and the type of 6MT is pure import. Especially models with high positioning like the model grid, they will not be equipped with manual transmission "self-degrading identity", and the time when like Maiteng and Camry are equipped with manual transmission has long passed away for many years.
Why is the type unusual? The answer is to inherit the pure performance essence of INTEGRA and meet the needs of more young people for the ultimate sports control. Isn't this exactly the embodiment of the "original intention" of the type?!
For young people, the MT manual transmission is more rigid, the shift stroke is shorter, and it is easier to achieve the realm of "people and vehicles in one". As for lowering the selling price threshold, it is even more nonsense, you should know that the type manual gear is equipped with 10 airbags including knee airbags, as well as the AUTO HOLD function specially developed for it.
To put it bluntly, Hiromoto's definition of style is far more than just creating a blockbuster or pursuing profit maximization. Instead, it is necessary to do a good job of reviving INTEGRA and create a new sports benchmark, which is also worthy of its reputation and the expectations of car fans.
Hiromoto's "ambition": unlock the code of technology trends
In addition to setting the sports benchmark, the style also has another task. As a model that positions itself as young, it is responsible for unlocking the technology trend code for Guangqi Honda and figuring out what young people want. This is probably the "ambition" of the type.
Judging from the internal design, the type can be said to be quite young.
The 10.2-inch LCD instrument and the 9-inch suspension central control are very highly technological, the neat and smooth dashboard layout makes the interior more refreshing and comfortable, the original honeycomb mesh alloy air outlet is full of personality, the color-blocking leather seat, the buttons that give back to the hand and the high-quality filling material, so that young people can fully feel the touch where they are moved.
Of course, there is also a low nose and a wide glass area, so that the height of only 1415mm of the model can also have an unprecedented wide field of view.
It can be said that these small details that are carefully thought out make young users addicted.
In terms of intelligent configuration, the type is also quite outstanding.
Honda's proud Honda CONNECT 3.0 intelligent guidance interconnection system successfully "got on the car", which was interpreted at the listing site last night, which is quite distinctive. The system combines intelligent voice, car-to-home interconnection, remote control, and OTA online upgrade capabilities. The new generation of intelligent speech system has a very high recognition rate, even in noisy urban areas can have an accurate recognition rate of more than 95%, and can also "understand" most dialects, which is naturally very convenient to use.
Remote control can avoid the "teppanyaki" in summer and the "ice cellar" in winter, the car home interconnection can remotely control the smart home at home, OTA online upgrade this can ensure that the more the vehicle is used, the better it is... These are all features that young people like very much today, and the type chooses to carry them all.
In addition to this, the model is equipped with the latest generation of card keys. The biggest feature of this key is convenience, whether it is held in the hand or in the handbag, pocket, as long as it enters the vehicle range can be easily sensed, automatically connected, for young people who do not like "hands-on", it is natural to love it.
In terms of intelligent driver assistance, the model is equipped with the latest generation of Honda Sensing safety supersensitive system. The system enables longer distances and more precise identification with a monocular wide-angle camera, and the "coupling" between its functions is particularly excellent, making handling easier.
For example, its traffic congestion assistance system can be used in conjunction with the ACC adaptive cruise system, so that not only can the high-speed initiative to follow the car, but also the steering assistance can be completed in the urban area, making the daily complicated urban commuting more relaxed. Its ADB adaptive high beam system can also be combined with the ACL active steering lighting system, which can not only expand the lighting range, but also ensure a clear field of view, making driving safer.
In fact, the model also did a more "non-martial" thing, that is, as a 150,000-level A-class car, equipped with a 12-speaker BOSE sound system. It is worth mentioning that the installation of this sound system is not a temporary intention, before honda and BOSE engineers, spent a full 4 years of careful design and special tuning, just for this moment of stunning, bringing "immersive concert hall-like listening enjoyment".
In the body of the model, Hiromoto's "ambition" can be said to be unmistakable, basically what young people want, it gives what it gives, and it does not give the joint venture opponents an opportunity.
Kung Fu shoots
The stylus is definitely a treasure model:
When you think it's just a popular Volkswagen model, it's actually a legendary sports sedan that's resurrected;
When you think it's just a sports benchmark, it also has a very high tech configuration that can bring a leapfrog technology experience.
The key is that the price is still very grounded, and investing in such a model in the market is undoubtedly leaving no room for opponents.
This is the correct way to open the youth of the car market, and it is also the ultimate embodiment of "pet powder".