Written by | Chen Wenjing
Shaped in the trend of movement and stillness, the first of the trend. Yesterday, GUANGQI Honda model was officially launched in Guangzhou, and a total of six models of new cars were launched, with a guidance price of 129,990-166,900 yuan.
When it comes to type, it can't be called INTEGRA, a word that once haunted JDM fans. In the 80s of the last century, INTEGRA combined all the desires of young people with the cutting-edge technology of the time, focusing on power performance, but it did not come out for a long time, and now, Hiromoto officially resurrected INTEGRA, Chinese name set as a type.
Since it is called the type, the listing must also be different, so the conference has been built into a smart digital desktop, both technology and dream, VR glasses, BOSE audio immersive experience, the author directly called 666. The press conference was a pleasant surprise, so where is the charm of the protagonist?
As early as before the press conference, in order to study this car, I opened the official website and found a very interesting questionnaire about the style - the question of the questionnaire was "Which selling point do you desire/expect more?" A total of six options are given, namely cool and simple design, SPORT version & MT version, BOSE sound, unique appearance color, 18-inch wheels and card key. These six options alone will make people itch.
Simple and sharp design, stylish and lattice
In the most anticipated selling point voting of the type, the number of votes for the cool and simple design was 8867 votes, which was the highest number of votes, that is to say, the stylish and stylish appearance of the type was the most worth looking forward to.
The front face of the type grid has vertical and horizontal angles, and the honeycomb-like blackened net with the narrow light group shape is obviously more fierce than the same level of models. The slender front and the wide body make this car appear lower and lower, like an athlete on the field, ready to "fight" anytime and anywhere. In addition, the contour lines of the intake shape on the front bracket are also quite sharp, which complements the narrow and long light group shape.
From the side, the lines of the whole vehicle make people feel sharp and crisp, as if they can see the green tendons and bones, showing a unique sense of strength and a sense of simplicity and high-grade, clean and capable, heroic and refreshing.
The tail adopts a slightly upturned ducktail design, and the tail light group is also blackened, and the layering is relatively strong. Elements such as exhaust and diffuser ornaments on both sides make the type more recognizable and more tense.
BOSE audio, the dish of audiophiles
In the list of the most anticipated selling points, the second place is BOSE Audio, which is also the most pleasing to me. Today's young people's ears are never empty, sound is the most important thing in our world, and all that can fill our precious cars is light, and there is music. Therefore, when the author saw this questionnaire, he did not hesitate to choose BOSE audio. The model is equipped with BOSE audio, which is often used in Porsche, Hongqi and other brands, and with 12 speakers, no matter where you sit in the car, it is a wrap-around listening feast. Such a sound configuration is rare in the same class, and in terms of sound quality, it is far behind other models. At the scene of a PUSH explosion conference, the author grasped his toes and couldn't bear to go down with the melody coming out of the BOSE speaker.
SPORT & MT, fragrant
The SPORT version and the MT version squeezed into the top three of the most anticipated selling points with nearly seven thousand votes, so let's talk about these two versions separately.
INTEGRA was once a banner of Honda, and now that GUANGQI Honda has injected the spirit of INTEGRA into the style, then this car must have a sports background. The model provides a SPORT version of the model using a sports appearance kit, with some details such as exterior mirror shells, front and rear door handles, rear spoilers and other details, making the sense of sporty in place.
At a time when most young people only hold C2 driver's licenses, the manual version of the type is unprecedented, which is indeed beyond expectations. Today's young people's memories of honda manuals mainly come from The Fit, and old drivers prefer its mechanical handling. When I saw a lot of "Manual YYDS!" online! When commenting, I knew that things were not that simple. There is a manual, only to move, the manual transmission of the type becomes the banner of its movement, this punch hits the feelings of this part of the people who love the sense of control, and also guards the thoughts of this small part of the people. Especially for friends who like to modify, the manual gear is really too fragrant!
Two new colors, eye attack
Although, in the questionnaire survey, the appearance color with the lowest ranking value was expected, but I have to admit that after seeing the two real cars of Emerald Blue and Hot Yellow, the author said that the eyeballs were hit, which is a color that Honda has never used in the past in China. Emerald blue is very similar to the popular color change "baby blue" on the market, young and elegant. The hot yellow is very similar to the yellow of INTEGRA itself, very classic and full of vitality, especially for young people to like. Such a body color is placed in front of the eyes, and it has the feeling of being in the movie. According to the prediction of the costume designer at the press conference, these two colors are likely to become the new popular colors in 2022! It should be noted that Greenland White and Emerald Blue need to increase the price by 2,000 yuan.
In addition, the card key ranked second from the bottom in the questionnaire, but it was definitely a qualification configuration. At present, the models on the market are equipped with Tesla and Lincoln, and now the model has also joined. Honda, who has always been simple and introverted, has the flavor of a new force - holding a delicate small card can easily sense the car, full of ceremony, careful machine to hold in place. Of course, in other intelligent configurations, the type is also in place, Honda's latest car engine system, safety and super sense of driver assistance system is also complete.
All along, the configuration of Japanese cars has been "suppressed" by independent brands to look up, in the author's inherent impression, Honda's configuration is not satisfactory. But now, with the emergence of the type, BOSE audio, card key blessing, at the same price, the configuration seems to be no longer its shortcomings, and even surprising.
『 Final Remarks 』
After talking about several major selling points of the type, it is not difficult for us to find that the biggest highlight of the type is that it is young and sporty, and it is expected to become the new favorite of young consumers. And it's very inclusive and has a lot of possibilities. If you are a face control, the eye-catching shape may be your choice; if you want to play modification, manual, "blank" more type can also be your choice; if you want to be comfortable and practical, the type is also a very good family car. Among the 6 models currently on the market, individuals will tend to choose the 240 TURBO technology version with a higher cost performance.
Of course, for Hiromoto, the type is also "iron ruyi", it has always lacked a very capable A+ class car, and now the type is coming, coupled with the hard General Accord, Guangben's influence on the car market will naturally be stronger. And that's what Big Honda wants to see.