"Shenzhen and Chengdu, which are located in the third or fourth place, have welcomed more new stores for luxury brands in the past year. For example, luxury brands used to choose either IFS or Taikoo Li in Chengdu, but now they choose to open another store. ”
This is the content of Savills' latest release of "20 Cities of Retail in China". The Red Star News reporter noted that in this report, Chengdu once again ranked fourth in China's retail city, after Shanghai, Beijing and Shenzhen.
It is reported that the retailer index is a total of 50 international retail brands in 8 categories (top luxury, light luxury, fast food, coffee, mass apparel, high-end clothing, beauty and large retail stores) in each city, and give different weights to each category, and finally get the score of each city by adding up.
▲ According to Savills
The report shows that Shanghai's status as "China's first retail city" is climbing to new heights. Among the main eight categories, Shanghai narrowed the gap between fast food and mid-range apparel categories and Beijing, while expanding its leading edge in mass apparel and cosmetics, with a total score of the highest in nearly five years.
In the west, in addition to considering the basis of local consumption power, in addition to the entry of brands, in 2021, the new commercial supply in various cities will also affect the brand situation. Lin Jing, director of the Savills West China Branch, pointed out that for example, in Chengdu, in addition to luxury goods, the first brands of other categories cannot find a suitable position in the original mature core area because there is no new commercial project supply, and can only temporarily enter the Chengdu market or choose the newly developed Chengnan Jiaozi business district.
In Chongqing, because of the continuous entry of new large-scale commercial projects into the market, there are more options for brand expansion, but many first-in-one brands are still more concerned about the two existing traditional core business districts with limited supply.
The competition for fifth and sixth places is also quite fierce.
Red Star News reporter noted that due to the relatively abundant market supply, Guangzhou ranked fifth in this ranking over Hangzhou.
The report notes that the retailer indexes of the two cities are very close and have never widened the gap in the past five years. On the one hand, Guangzhou has more advantages in mass market brands such as supermarkets, fast food, and mass clothing. However, due to the fact that Hangzhou will host the Asian Games in 2022, it is expected that several shopping malls will be ready to open in the market, enriching the commercial atmosphere of more emerging areas such as Binjiang and Qianjiang Century City, and "next year the two seats will be exchanged again."
In addition, the report also mentions the five major cities with the largest number of green retail space – Shanghai, Beijing, Shenzhen, Chengdu and Guangzhou.
China ranks among the top three markets with the most widely used LEED retail system in the world. According to the report, as of the end of October 2021, the Retail Space in the Chinese market participated in LEED certification projects, accounting for 24%. Retail brands are accelerating the sustainability of their operating space, with 44.5% of new LEED project registrations in Greater China in 2020 being retail space, compared to 56.2% of new registrations as of the end of October 2021.
Red Star News reporter Zou Yue
Edited by Chai Chang
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