In the blink of an eye, the time has come to mid-December. This means that 2021 has half a month to completely end. Looking back at the Chinese auto market in 2021, it is still not easy to describe it in four words: it is still not easy. The repeated turbulent epidemic situation coupled with the sudden chip crisis has affected many car companies to varying degrees. Among them, not only our Chinese brands, but also many foreign brands are also affected.
Take the luxury car market, this year's car source has become the biggest problem of major luxury brands, in the case of no car to sell, the price will naturally rise, the overall sales volume is naturally declining. However, for some strong models, sales have still increased steadily. For example, BMW 5 Series, BMW 3 Series and other models. So, 2021 is coming to an end, who is the winner of the luxury car market? Although the December sales volume has not yet been announced, according to the current latest January-November sales, it is basically conclusive.
We can see some problems from this latest January-November sales list, in the luxury C-class sedan, BMW 5 Series is still a ride on the dust to dominate the top of the list. With a cumulative 162511, it became the sales champion model in the BBA. The reason for this has to be attributed to the current rising brand value of BMW and the balanced and comprehensive product strength of this generation of 5 series. Overall, getting a pin crown is well deserved.
The C-class car in second place surprised many people. If I'm not mistaken, most people think that the one that comes after the 5 Series must be Mercedes's E-Class. But this is not the case, if you follow the monthly sales in November, the E-class does rank second after the 5 series. However, if the cumulative sales from January to November are combined, the Audi A6L replaces the Mercedes-Benz E-Class as the second place with a 146181 units.
Perhaps many people will be a little surprised to see it: doesn't it mean that the sales of A6L continue to decline due to price increases? Why did it still surpass the Mercedes-Benz E-Class in total sales from January to November? In fact, it is because the chip crisis is mainly concentrated in the second half of the year, especially in the period from August to October, which is the period when A6L sales are most affected by the chip crisis. In the first half of the year, due to the price advantage, A6L has always been in a strong sales period, and even surpassed the BMW 5 Series to become the monthly sales champion of the C-class luxury sedan. In this way, it is not difficult to understand that the total sales of A6L rank second, right?
As for why the Mercedes-Benz E-Class accidentally bottomed the BBA, if the product strength alone is definitely not objective. On the whole, the Mercedes-Benz E-class product strength after the mid-term restructuring is still strong at the same level. However, the E260L of the early E-class low-end model also used a 1.5T engine, and in the later stage, Mercedes-Benz realized that the low-end model was robbed of a lot of sales by the 525Li and A6L, so it quietly replaced the E260L with a 2.0T low-power engine. If you want to use a 2.0T engine from beginning to end, the order on the list today is really not necessarily the same as it is now.
Conclusion: In addition to the fierce competition in the BBA, the struggle for second-tier luxury C-Class cars is equally exciting. It is worth noting that among the top ten models on the list, the Hongqi H9 successfully surpassed the Cadillac CT6 with a cumulative sales volume of 30,200 units, ranking second only to the Volvo S90 with 34,944 vehicles. This is enough to show that the domestic luxury cars that were once not optimistic are now gradually accepted by more consumers. In the future, perhaps domestic luxury cars will bring us more surprises.