The French writer Sagan once wrote, "All wandering lives dream of this peace, childhood and rhododendron, just as all peaceful lives fantasize about vodka, bands, and drunken dreams of death." ”
Today, I can add that all those who are catching KPIs also dream of a relaxing and enjoyable camping experience. Alone, or invite two or three good friends, or drag the family with you.
Recently, Kusitu, known as the "popularizer of home MPV", opened a camping activity with fun, music and food in guangzhou Huadu Vanilla World Scenic Spot Shiye Tribe Starry Sky Camp, bringing wonderful and happy "home" years to friends on the spot.
More than big, focus on home
In the pure family car market, MPV is still a stranger to most consumers.
At present, there are two kinds of MPV with more sales in China, either the MPV led by Wuling is mostly for pulling goods, or the MPV for commercial reception led by Buick GL8. As for the Honda Odyssey, as well as its own brand Trumpchi M8, SAIC Maxus G20 and other models, they shout the slogan of IKEA and try to eat both ends.
But Custu is different. As a latecomer, it needs a more unique and deep-rooted label to strengthen its charm, and focusing on the household field is the secret of its success.
As an MPV model positioned as "home", Kustu of course understands the meaning of "home", and this Kustu Happy "Home" Annual Camping Activity is for "home". In its view, the most important nature in the family is relatives and children, so large space is essential, 3055mm ultra-long wheelbase, 0.617 shaft ratio, while ensuring that the appearance looks more dynamic enough, it has obtained a relatively abundant two- or three-row riding space. The third row makes it easy to sit in an adult.
In this camping activity, Kustu specially launched a magic gem collection - treasure hunt for children, so that they can enjoy the joy of camping. When the kids get into the car in search of gems, you'll find that the storage space in Kustu is excessively rich.
In addition to the ticket card storage slot on the left side of the driver's seat steering wheel, the storage slot of the center console can have a depth of 50mm, and the second row of Kustu has a small table board to use, and provides hidden cup holders, not to mention other small storage boxes and storage slots; as for the third row, there are also cup holders and storage slots on both sides.
In order to let the children experience the "joy of sharing", Kustu also carefully prepared a children's activity to find magic friends - children's fair. Here, the trunk of Kustu is cleverly transformed into a "small warehouse" in the hearts of children, and each child can exchange his idle toys with other friends.
When the children feel tired and put down the second and third rows of seats, Kustu can further expand the space in the car, even if it is a small bed, it is easy. In addition, there are magic exercises - MINI soccer, tambourine, frisbee, magic point golden stick - broken copper and broken iron percussion, magic cooking - lawn kitchen cooking, and release of color magic - co-creation exhibition, magic disguise - painting experience, play balloon magic - clow show, magician party - shimmer party and other activities to release vitality and satisfy children's imagination.
Create a warm travel experience with heart
If MPV is to truly enter the alternative of sedan and SUV consumers, it is necessary to return to the origin of MPV, and give the home MPV a new and different new feature from the product, which is different from cars and SUVs, not just the attributes of the third row.
Kustu is no doubt well versed in this. In its eyes, the most important role and participant of the home MPV is the child. In order to better meet the travel needs of children, Kustu not only spent a lot of thought on the creation of the space in the car, but also achieved enough warmth at the level of detailed experience.
For example, considering that children are sensitive to temperature, the air conditioner in the car is easy to blow cold, and Kustu has introduced a third row of insensible air conditioner outlets unique to the whole vehicle; for multiple smog weather, the intelligent air purification function equipped by Kustu can also filter air pollution to the greatest extent and achieve the effect of "forest oxygen bar".
In the "children's green cockpit" certification launched by the Automobile Inspection Center of China Automobile Research Institute for the industry, Kusitu became the first model to pass the certification, and in the three dimensions of vehicle internal air quality, interior materials and electromagnetic radiation in the car, it has passed several major safety standards such as national standards and EU toys, and the materials in the car have reached the standards of children's intimate contact, antibacterial and resistant bacteria and lickable food.
In addition, the wrapping and softness of the "one-click comfort zero gravity seat" equipped with Kustu are just right, combined with excellent ergonomic design, always ensuring the correct sitting posture of the child; at the same time, it has a rich storage compartment design, which can ensure that the child can get his own toys and snacks without leaving the seat, and the ride is full of safety.
From the heart, for the home, in the product thinking of Kustu, every member of the family deserves attention. It can be said that Kustu is fundamentally breaking the inherent impression of the market on MPV from product definition and consumer cognition, and taking a key step for home MPV to enter the mainstream consumer vision.