In the new era of consumption, women's consumption power in the large consumer market has gradually increased. Whether in the cultural field, or in the fields of health, travel and other fields, we can see more and more content and products specially created for women, which shows that the contrast of consumption power between men and women is no longer disparity, from investment in the economic field to small decision-making of family consumption, we can see women's different consumption views. "Economic freedom, spiritual independence" has become synonymous with contemporary new women, with the awakening of self-awareness, social influence increased, women's consumption strength and consumption concepts are also constantly improving and changing, and formed a new market trend.
China's annual car launched the "Recommended Model for Women's New Consumption Power"
In order to better meet the consumption needs of women, on the occasion of the 10th anniversary celebration, the "2022 China Car of the Year" for the first time launched the women's forum "SHE POWER New Consumption Power Trend Forum" designed for "her", which is convened by outstanding women in various industries, focusing on all aspects of lifestyle and analyzing the new consumption trends brought by women. From the perspective of female consumers, from different perspectives, we recommend representative products in various industries. At the same time, it also provides guiding opinions for enterprises according to consumer trends.
At this event, Liang Xiaohui, chief researcher and deputy director of the Social Responsibility Office of the China Textile and Apparel Council, delivered a speech with the theme of "Promoting Gender Equality in the Automotive Industry and Enhancing altruistic Development Potential", expressing that "gender equality is also an important way to enhance the competitiveness and social value of enterprises", which is also a proposition to promote the further development of the automotive industry.
In today's rapid development of new media, especially in the field of automobiles with low female participation, more and more women can be seen joining the automotive industry. This trend coincides with the views expressed by Ms. Zhang Wei, Director/Chief Strategy Officer of WGSN China, in her speech on the theme of "Future Women's Consumption Trends" at this event: "China's new women are full of confidence, courage and challenges than women in any previous era". "China's Car of the Year" has also attracted more female judges to participate in the development of the past decade. The rise of female consumption power, with the gradual increase of female car users, manufacturers have also launched more models for women's car products, whether it is the development of the automotive industry, or the iteration of automotive products, need women's views and suggestions, they not only have a pivotal position, but also from more perspectives to find problems and highlights. The "China Car of the Year" first launched the "Recommended Models for Women's New Consumption Power" selection, which is through the female judges, from the perspective of women's cars, to provide decision-making support for women's car purchase consumption, and will also provide direction guidance for women's cars in the automobile market.
China's annual car "Women's New Consumption Power Recommended Model" selection is composed of 9 female automotive media people, senior industry experts and special judges. In addition to professional female automotive media people, senior industry expert judges WGSN China director /chief strategy officer - Zhang Wei, German Horse Brand Asia Pacific Marketing Director - Wu Shanshan were also invited, and a special judge with multiple professional identities and multiple roles - Wan Baobao was also invited.
In the automotive industry, the name of Wan Bao Bao should be relatively unfamiliar to many people, but in the fashion industry, Wan Bao Bao can be said to be known to everyone, not only a famous jewelry designer, art connoisseur, but also has its own jewelry brand. With its independent, spontaneous personal charm and unique artistic creativity, Wan Baobao has achieved a super high reputation in the world. The first "Recommended Models for Women's Consumption Power" with the help of special judge Wan Baobao, provided cross-border and diversified perspectives for this selection on the basis of professionalism.
"Women's New Consumption Power Recommended Models" is to vote for two rounds of voting on 20 shortlisted models listed in 2021 in the form of online voting, through comprehensive consideration of appearance, interior, scientific and technological intelligence and safety, and comprehensive consideration of the applicability of female consumer groups, the first round of 20 models, 10 shortlisted; the second round of 10 models, 3 winning ways to compete, and finally select the "2022 Women's New Consumption Power Recommended Models" three winners.
After the neutral, impartial and objective professional selection of 9 female judges, Changan Mazda CX-30, Ford EVOS and Land Rover Defender 90 models won the "Recommended Model for Women's New Consumption Power" award by virtue of their excellent performance in all aspects and the comprehensive consideration of women's car perspective.
"Women's New Spending Power Recommended Models" Awards:
Recommended model for women's new spending power: Changan Mazda CX-30
Recommended model for women's new spending power: Ford EVOS
Recommended model for new female spending power: Land Rover Defender 90
(Note: Awards are not in order)
As the main group of people with rising consumption power, the multi-level and diversified needs of women's consumption should be more rapidly explored and satisfied, and it is believed that the launch of the "Recommended Models of Women's New Consumption Power" can accelerate the development of this trend.
In the new era of automobile consumption, the selection of female auto products from a female perspective is bound to become a car purchase guide for female consumers, and also provide a reference for future automotive product design and research and development, jointly contributing to the prosperity and development of China's auto market. At the same time, it is also expected that manufacturers will develop more products for the needs of female consumer groups, open up a aftermarket that caters to women, and become the next new blue ocean market.