Sanxiang Metropolis Daily, New Hunan Client All-Media Reporter Hu Rui
"Is it true that the subsidy for new energy vehicles will decline next month, and it will cost more money to buy a car?" On December 15, Ms. Zhou, a citizen of Changsha, kept asking friends for verification, and she was hesitant to change a new energy vehicle, or wait.
Will new energy vehicles usher in a wave of price increases? On December 15, the Sanxiang Metropolis Daily reporter interviewed the 4S stores of a number of car brands in Changsha, and indeed some brands of sales said that they would increase consumers' car purchase costs due to the decline of state subsidies, consumers could choose to buy cars early, and most of the brand sales said that they had not received the price increase notice.
In this regard, Cui Dongshu, secretary general of the National Passenger Vehicle Market Information Joint Association, has predicted that the overall price of the new energy vehicle market will not fluctuate much after the subsidy declines. Others believe that the idea of price increases may just be a promotional tactic for sales, in order to allow customers to close the deal as soon as possible.
Price increase: Tesla changed the price, and Weilai enjoyed the original subsidy price for a limited period
According to the notice of the new energy vehicle subsidy plan released in 2020, the new subsidy standards for 2020-2022 will be reduced by 10%, 20% and 30% respectively on the basis of the previous year. According to this standard, the subsidy amount for pure electric models with a range greater than 400km will be reduced by about 5,000 yuan in 2022.
In this regard, Tesla raised the price of the domestic Model 3 and Model Y rear-wheel drive models on the official website on November 24, with an increase of 4752 yuan. Tesla's remarks on the official website order page show that the current official website marked the price after subsidy, which is calculated from the pre-subsidy starting price after deducting the estimated subsidy amount of new energy vehicles in 2022, that is, the adjusted price is calculated with reference to the subsidy after the decline in 2022.
"It's not that manufacturers have raised prices, it's because state subsidies have declined." On December 14, Tesla Changsha sales staff introduced to reporters that although the price of the car after the price adjustment is higher, the model after the price adjustment has also changed from the previous model, which is a new model.
In response to the decline of state subsidies, Weilai Automobile announced that those who pay a deposit before December 31 this year, including No. 31, and pre-car on March 31 next year, can still enjoy the subsidy policy in 2021 to lock in customers in advance.
Changsha: Most brand stores said they have not received any notice of price increases
In Changsha, has the new energy vehicle market seen a trend of price increases? On December 15, the reporter called a number of 4S stores in Changsha and found that most of the 4S stores of new energy vehicle brands said that they had not received a price increase notice.
"There is no change in the price at the moment, but the right to buy a car has decreased." A salesman of Xiaopeng Automobile said that after the "Double Twelve" this year, the interest-free policy for the purchase of Xiaopeng Automobile was cancelled, "Maybe the price will rise after the New Year's Day." ”
"At present, there are no notices of price increases." The sales staff of a 4S store of an automobile brand in Changsha told reporters. Subsequently, the reporter called the 4S stores of several other car brands and got the same reply.
"Our price policy is unified throughout the country, which cannot be understood as a price increase." Referring to WEILAI Automobile's policy of "enjoying the original subsidy price within a limited period", a salesman of WEILAI Automobile Changsha said so.
Some people have suggested that the announcement of price increases or "limited time to enjoy the original price" may be just a marketing means for car companies and salesmen, just to let customers place orders early.
Opinion: The market price will not fluctuate much
"At present, after the subsidy declines, the overall price of the new energy vehicle market will not fluctuate too much." Cui Dongshu, secretary general of the National Passenger Vehicle Market Information Joint Association, said that in the future, the state will continue to support the development of new energy vehicles in other ways than subsidies, such as controlling electricity prices, supporting the popularization of charging piles, and granting priority road rights.
A number of auto people said in interviews that although the financial subsidy standard has declined, new energy vehicle companies can obtain "subsidies" through other means. For example, under the "double credit" policy, new energy vehicle companies can "double credit" transactions to obtain funds.
"As the new energy vehicle market becomes larger and larger, the production cost of enterprises will continue to decline." Fu Yuwu, honorary chairman of the Society of Automotive Engineers of China, said that the current new energy vehicle market has achieved a transformation from "policy subsidy-oriented" to "market demand-oriented", and the sensitivity and dependence of new energy products on subsidies have also been greatly reduced.