On December 15, NIUTRON was officially released, and the Chinese name of the brand is "Self-Traveler". This is Li Yinan's second venture after the listing of Maverick Electric, just like the ideal car, its first product will be a medium and large range extender hybrid SUV - Free home NV, the new car will be in March 2022 small-scale trial production, September the product officially rolled off the production line.
As a big hit this year, new energy has attracted a lot of capital to enter the market. This also includes brands in the electric bicycle industry: Maverick Electric. Mavericks in the electric bicycle market, can be described as a well-deserved star brand, but into the new energy vehicle market, can Mavericks still kill an exclusive route? Netizens have a lot of opinions.
The name NIUTRON is derived from a combination of "Neutron" and "Niu", and the LOGO is a variant of the letter "N". Combined with the brand's values of "exploration, refinement, pleasure, free control, and ease of play", the brand Chinese named "Self-Traveling Home".
Positioned as a medium-sized SUV with range-extended drive, NIUTRON will build models in both range-extender and pure electric directions, which will have a smart cockpit and advanced intelligent driver assistance features.
As early as January 2018, Niutron car project has been established, the brand headquarters is located in Beijing, the R & D center is located in Shanghai, the R & D and intelligent manufacturing base is located in Changzhou, the company's core R & D team is close to 1,000 people, all from mainstream first-line automobile companies at home and abroad, with an average working experience of more than 10 years.
In March this year, the rendering of the brand's first model has been exposed online, its name is NIU 4 Fun, the car positioned four-seater small pure electric vehicle, wheelbase 2010 mm, endurance of about 400 km, priced between 70,000-80,000.
The square front, headlights and taillights are through-through. Inside, the steering wheel is designed to be square, with Dalian screen, full of technology. The small body is very different from the positioning of the current brand of high-end new energy vehicles.
It is reported that in order to meet the travel scenarios of different users, niutron auto developed Gemini twin platform since youjia, and in the future, in the two different technical routes of pure electric and extended range, a number of models will be created, which are made of steel and aluminum hybrid body.
Officials said that niutron's products will integrate the design concept of the automotive industry and consumer electronics, through the original interior and exterior design of the vehicle, the self-developed intelligent cockpit, the advanced automatic driving system, and the brand of fashionable cars with rich sense of science and technology.