Speaking of the Mitsubishi brand, I, the Mitsubishi owner, can come to the momentum, indicating that Mitsubishi has been brilliant in the past, what Dakar has won several consecutive championships, the king of off-road Pajero, the street racing EVO, we can talk about a lot of things. But if you ask me what I think of Mitsubishi now, then what I want to say is, how else can I see, stand and watch.
If it is not to rely on the continuous price reduction of the old Mitsubishi Outlander, it is difficult to support the operation of the brand by relying only on the sales of Jinxuan ASX and Yige, and with the listing of the new Mitsubishi Outlander in foreign countries, consumers have realized that what they bought is actually an outdated product, and soon the price reduction will not work.
When everyone was looking forward to the stars and the moon waiting for Mitsubishi to get on the new car, Mitsubishi finally had an action at the Guangzhou Auto Show, and brought his new pure electric SUV Atuka to the scene, and everyone was directly dumbfounded. From the reports of some media below, it can be clearly seen that many users are actually more concerned about the new Mitsubishi Outlander than this pure electric SUV product.
The pure electric model in the domestic market has been divided between two people, one called Tesla, the other called "other", and at this time, Mitsubishi wants to fish in muddy waters, I am afraid that I am a bit self-sufficient, not to mention Tesla, just by virtue of this "other" can be generated by mitsubishi's high-speed friction on the ground. In fact, I do not doubt Mitsubishi's professionalism in the field of "electricity" at all, and if you look at the reputation of Mitsubishi Electric, you know that this product is also quite fierce.
But the problem is that now Mitsubishi Motors has been absorbed into the Nissan Renault Alliance, whether it can obtain the resources of Mitsubishi Electric is still unknown, and although the product strength of Mitsubishi Atuka has a certain competitiveness, but looking at the current Chinese market, there are still many unknowns in the fate of Mitsubishi Artuq.
Let's first look at Artuka's basic data, its length, width and height are 4630 mm, 1920 mm and 1728 mm, wheelbase is 2830 mm, the maximum power of the front motor is 165 kW, the battery capacity is 69.9 kWh, the CLTC endurance is 520 km, and from the current intelligence, it also has a complete set of active and passive safety systems.
To be honest, if you don't look at the price, Mitsubishi Atuka's series of data is indeed quite capable of playing, but the problem is that combined with the pre-price of 21-24 million, it and Tesla Model 3 and Model Y have not opened a very obvious price gap, which also leads to users will inevitably go to see Tesla before watching Mitsubishi Atuka. This look does not matter, Mitsubishi Artuka is most likely excluded from the scope of consideration.
In the field of electric vehicles, Mitsubishi's own advantage is not in pure electricity but in plug-in hybrid that is, PHEV, its earliest in Mitsubishi Outlander launched a plug-in hybrid version, making it in the European and North American markets deeply loved by users, and the latest new Mitsubishi Outlander also has a PHEV version, directly to China can also enjoy the policy of new energy.
But the problem is that GAC Mitsubishi does not seem to have too many "ideas" about PHEV, not to mention the new Mitsubishi Outlander, even the old model has not been able to install the PHEV system that everyone expects, but still insists on using 2.4 plus CVT and 2.0 plus CVT gasoline power.
Another even more infuriating thing is that GAC Mitsubishi recently announced the listing of the 2022 Outlander, but the 2022 model has hardly changed on the basis of the 2021 model, and only made some details adjustments, or that look, or that chassis, or the set of durable powertrains.
Will domestic users still buy it? If there is no release of a new version overseas, I personally think everyone should buy it, after all, Outlander is really cheap and affordable, the quality is reliable, and it can be said that it is a very "people-friendly" joint venture SUV. But the problem is that now that foreign countries have updated the new Orlander with the same platform as Qijun, compared with the current model, the new Orlander has a relatively huge improvement in all aspects, the psychological gap caused by domestic and foreign products, GAC Mitsubishi has thought about how much price to reduce to make up for it? As a Mitsubishi car owner, if I see this huge gap, I will not buy it no matter how much it is reduced.
Perhaps bringing in Mitsubishi's situation can further understand the logic behind this series of inexplicable operations.
In 2020, GAC Mitsubishi generated a total of more than 170,000 points of negative fuel points, but its sales are only more than 70,000 units, after conversion, if GAC Mitsubishi wants to "erase" this negative point, it must spend 500 million yuan to purchase. 500 million, GAC Mitsubishi has so many profits for it to "squander"? As a small production enterprise, if I were the leader of Mitsubishi, I would also choose to produce my own new energy models to offset the negative points generated by ordinary fuel models, because this can also bring profits from new energy vehicles.
In addition to this decision, GAC Mitsubishi, or Mitsubishi itself, is also in a "stormy" situation, and since being acquired by Nissan Renault, Mitsubishi's whereabouts have been a topic that has not been publicly discussed. From the current situation, it is obviously inappropriate for GAC to continue to hold the Mitsubishi brand, because its main company has belonged to Nissan and Renault, and these two brands have been in the hands of Dongfeng, so for GAC At this stage, if GAC Mitsubishi is provided with funds to develop new models, there is a feeling of "losing the lady and folding the soldiers", and continuing to wait and see or even playing Mitsubishi to death may be the best choice for GAC.
In any case, Mitsubishi's fate will not change dramatically because of the emergence of a Setuco, but Atuka may become the last straw that crushes Mitsubishi.
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