Toyota Motor Corporation announced at a pure electric vehicle strategy briefing meeting by President Akio Toyoda on The 14th that it will invest 8 trillion yen to increase investment in new energy vehicles by 2030, of which 4 trillion yen will be invested in pure electric vehicles, of which 2 trillion yen will be invested in on-board batteries. At the same time, Toyota set a global sales target for pure electric vehicles in 2030, and at the briefing, Akio Toyoda said that he would "strive to sell 3.5 million new energy vehicles in 2030." At the same time, he announced that the Lexus brand will achieve 100% pure electrification by 2035...
At the same time, at the briefing meeting on the 14th, Toyota also released 15 pure electric vehicles in one go, including the Lexus LFA successor RZ, Toyota pickup truck, small car representative Yaris, off-road representative FJ, etc., as well as concept logistics vehicles, short-distance commuter cars, etc.
At the scene, Akio Toyoda himself took the stage to introduce the relevant models and Toyota's future outlook for new energy vehicles, which is somewhat self-defeating. Before Toyoda Akio expressed a bad view on the prospects of electric vehicles, he believes that new energy vehicles can indeed achieve zero emissions, zero pollution, but in the production process of new energy vehicles, environmental pollution is also an unavoidable problem, while the pollution and post-treatment of the battery production process is more serious than carbon pollution. He once bluntly said, "Tesla not only grossly overestimated its own value, but it is not yet mature enough to influence the trend of global automobile development, especially in the field of electric vehicle technology." But after Tesla's market capitalization far exceeded Honda's, Toyota began to rush!
And this time Toyota released 15 models of vehicles in one go, and announced its remote planning in new energy vehicles, it can be seen that Toyota is afraid of losing share in the growth of new energy, in fact, Toyota is also self-aware, because of the previous strategic layout, Toyota has not been optimistic about the development of new energy vehicles, but seeing the growth of Tesla and BYD, Toyota can no longer sit still.
And now Toyota has invested heavily, from the research and development of new models to the research and development of solid-state batteries in the application of hydrogen energy, toyota on the 14th conference is more likely to suggest that Lexus is likely to evolve into a pure electric brand in the future. At present, the global EV new energy market is growing rapidly, and it is expected to reach 28.91 million vehicles by 2030, which is 13 times that of 2020.