Remember your first day with your driver's license? I remember. It was a sunny afternoon, and after getting my driver's license out, my dad threw me the car keys.
"So let me drive?"
"You have a ben, don't you open it?"
Yes, the first official drive on the road began like this, since then, my life, it seems that I have never left the steering wheel, looking back, I have some of my own ideas about the joy of driving.
What is driving pleasure, I have not been able to give an accurate definition until now, probably when you sit in the driver's seat, running at the right speed on the right road, the corners of your mouth will involuntarily rise, issuing an unconcealable, heartfelt smile, this is the driving pleasure for you.
On December 02, 2021, if viewed together, it is 20211202, a "symmetrical" day, Subaru China made a poster to promote its left-right symmetrical horizontal opposing engine, and announced the retail price of Subaru's new BRZ. He quantified the pleasure of driving: 300,000.
This time, the new BRZ provides two configurations, the manual version of 308,800 yuan, the automatic Eternal version of 330,800 yuan, compared with the previous generation of manual / automatic high-end models 273,800 yuan / 283,800 yuan. From the numerical point of view, this price is really not cheap, especially considering that the Japanese version of the BRZ manual model is equivalent to only 184,200 yuan. But don't forget, the new model has a larger displacement than the previous generation, the cost is higher, and the various tax rates are also higher. On the whole, it seems that the pricing this time is not blind to asking for the price. So that as soon as the price of this car came out, there were already 4S stores that openly said that they wanted to increase the price to consumers who ordered cars.
In addition to the price, the car itself seems to be full of "not worth it".
"Excellent driving control of more than 300,000, good-looking leather bags are banned in the city." This time, the new BRZ only provides models with China VIA emission standards in the Chinese market, so it is impossible for large cities such as Beijing, Shanghai, Guangzhou, and Shenzhen to be licensed. Do you still want to go to town worry-free? I think about it, according to the policies and regulations, it is forbidden!
More than 300,000 people buy a "small sports car", how to sound like a bad thing of "mommy fight", this car without practicality is destined to be a choice for a few people.
Outsiders don't understand, and "insiders" don't look down on them. A common saying of keyboard car gods is, you break subaru/break Toyota/break Japanese car, what qualifications do you have to promote driving fun? What qualifications are there to challenge Porsche/BMW/Alfa Romeo and so on and so forth. We've seen so many of these questions that it seems that some people have been biased. Let me just ask you, don't the "poor" deserve to have the pleasure of driving?
The BRZ is such a model that gives anyone the right and the possibility to enjoy driving. Even if he's not getting started, he's at least trying to lower that threshold. Few brands are insisting on doing this, at least in China, in the new BRZ model at the same price, no one else is currently insisting on this, this is not only a new car, but also a shot in the arm to return driving to the most authentic level of fun.
Thinking like this, the car seems to be full of "value" again.
Subaru BRZ and his brother model Toyota GT86/GR86, the difference between the two cars driving up here will not be repeated too much, there are indeed many differences in chassis settings, resulting in the two cars driving feeling is not exactly the same, but they have a common feature - responsible for the driver's pleasure.
When his brother Toyota GT86 was just born, the famous car critic Jeremy Clarkson once said of this car: It is capable of making every car fan in the world have a smile on their faces
Many people will say that landing more than 300,000, I can choose xx cars, or wait for xx brands to introduce xx cars and so on, of course, including some used cars that seem to be more suitable choices than him. These arguments are the mainstream choice. But have you found that "driving pleasure" has also become the main argument of car companies, and cars in their early 100,000s, SUVs, and mid-level cars dare to hang up the name of driving pleasure without shame.
Whether the driving pleasure that these car companies say is just looking sporty or ignoring the fact, at least one thing proves that many people are still looking forward to driving pleasure.
It is true that "300,000 driving pleasure" is not cheap enough, not enough to get started, not "cheap", or let many people be discouraged, but at least it can make some people dream come true, and in the cheaper market than him, whether there can still be driving pleasure as the core model of development, I think, domestic manufacturers should make efforts here. We do see the efforts of some manufacturers, such as the niche sports car of the Lynk & Co 03+, but it is difficult to find a good opponent for him.
Going back to that topic at the beginning, remember the first day you got your driver's license? From that day on, you get not only a driving permit, but also the key to open the door to driving fun.
Sometimes, I often dream, in the dream, I pushed open this door again, saw a two-door sports car made by a Chinese brand, only selling for 184,200 yuan...