Looking at this year's new energy vehicle sales list, Hongguang MINI EV has been firmly occupying the throne of the top sales list, and large brands and low prices are the main reasons for its wide recognition by consumers. However, in the field of pure electric mini cars can not only be Hongguang MINI EV this product, with the maturity of the market many brands that you may never have heard of have also begun to launch products in this market segment, today we will take stock for you, maybe there are your favorite models.
Big Bear
As the first mini car product of Lingtu Automobile, the new car was officially launched on November 25, and two models were launched at a price of 27,800 for the raccoon version and 33,800 for the Happy Bear version. Earlier, Han Changjin, chairman and general manager of Lingtu Automobile Co., Ltd., also said: "Lingtu Automobile will achieve the production and sales target of 500,000 units by 2025, build a 500,000-unit vehicle and parts supporting industrial base in Qinghe, and achieve sales of more than 20 billion small new energy vehicle enterprises." ”
In the exterior part, Baizhi Big Bear adopts the fully enclosed grille used by new energy vehicles, and the square headlights are connected by a thick black trim strip, and the honeycomb-like modeling elements below make the entire front of the car look a little delicate. Limited by the cost, the front light source of the new car is all halogen, whether it is a visual effect or a lighting effect is somewhat general.
On the side of the body, the car adopts a straight roof line, which creates a good internal head space, and the angular design of the whole car also adds a touch of toughness to the car. The car also adopts the popular two-color body design, with a straight body waistline, which highlights the sense of layering.
In terms of the rear, it is extremely simple, and the polygonal taillight group is connected by a black trim panel, which also echoes the front of the car, and the visual effect is simple and generous with the concave inverted trapezoidal license plate area below.
Entering the car, you can clearly feel that the interior design and materials of the whole vehicle are extremely simple, and the straight central control line with the rectangular air conditioning outlet has a strong retro feeling. The three-spoke steering wheel, the 9-inch suspension central control screen and the knob-type gear shift mechanism add a bit of fashion to the interior.
In terms of safety configuration, the car is equipped with EPS, ABS+EBD, brake energy recovery, tire pressure monitoring, and low-speed driving warning as standard. In terms of power, the new car will be equipped with a permanent magnet/synchronous motor with a maximum power of 29 kW and a maximum torque of 110 N·m, and a lithium iron phosphate battery of 10.36 kWh and 14.5 kWh respectively, corresponding to 138 km and 181 km respectively.
YOUNG light small new
As a "rebranded" version of the new special DEV 1, the new design of YOUNG Light Small has hardly changed, and the car uses a highly recognizable headlight set, and the dual "U" design is the daytime running lights of the new car. Compared with the new DEV 1, the new car has eliminated the "fangs" shape on the sides under the front of the car, and replaced it with a more traditional fog lamp shape.
On the side of the body, YOUNG Guangxiaoxin adopts a double waist line design, the visual layering is extremely rich, and with the suspension model and the two-color blackened wheels, the new car looks a little sporty. Unlike many mini cars that choose a short front and rear suspension design, YOUNG Light Xiaoxin is not so "four wheels and four corners".
The design of the young light small new rear is very clever, the narrow taillights play a broadening visual effect on the narrow tail of the mini car, and the U-shaped glossy black trim that naturally falls from the taillights and runs through the entire rear of the car further enriches the design of the tail, making the entire rear of the car look no longer monotonous and looks more layered.
The interior part of young light Xiaoxin is also based on simplicity and scientific and technological sense, the suspension central control screen and the lower air conditioning outlet are combined into a hexagon, the air conditioning adjustment button is integrated in the center, and the overall visual effect is very strong. The configuration part will be equipped with LED tail light groups, front double airbags, tire pressure monitoring functions, full LCD instruments, etc., of which the flagship model will be equipped with a 10-inch floating LCD touch screen, reversing image system, multi-functional leather steering wheel, and leather seats.
In terms of power, the new car is equipped with a permanent magnet synchronous motor with a maximum power of 35 kW and a peak torque of 125 N·m; in the endurance part, the car will be equipped with a battery pack with a capacity of 38.54 kWh, and its NEDC comprehensive cruising range is 402 km.
Punk toto
In terms of appearance, the first impression of Punk Duoduo is that Q meng is exquisite, the fresh body color is quite eye-catching, and the two-color body design also presents a relatively young visual effect, which is in line with the current fashion trend. The appearance of Punk Dodo did not continue the beautiful appearance of punk, but created another style. The front of the body is a closed grille that reduces wind resistance, and there is a circle of blue embellishments around the headlights, which looks more cute.
The black design that extends from the rearview mirror all the way to the rear of the car makes the whole car full of vitality, which is very in line with the aesthetics of today's young people. Especially with the modification of the lower part of the front and rear doors, the body is more playful and cute.
The car's four tires are all haida tires of 155/65R13, the rim is made of aluminum alloy, and the brake system adopts the configuration of the front brake disc and rear drum brake. The headlights at the rear are also very cute, and the contrasting design around the headlights brings a lot of vitality to the rear, echoing the blue decoration of the headlights.
The interior of the body adopts a black and red contrast design, very passionate, the air conditioning outlet adopts a hexagonal hole honeycomb structure, equipped with a 5-inch LCD dashboard, a 7-inch central control screen and a knob-type gear shift mechanism, the material and workmanship are slightly general.
In terms of configuration, the new car is equipped with ABS+EBD, power windows, central control door locks, tire pressure monitoring, ramp assist, child safety seat interface, electric power steering and other conventional configurations as standard, providing convenient and practical equipment including 7-inch central control large screen, reversing image, window one-button drop, mobile phone mapping, Bluetooth car phone, etc., and the volume of rear storage space can reach 987L.
In the power part, the car is equipped with a 29kW permanent magnet synchronous motor with a peak torque of 110 N·m, and the battery pack is a lithium iron phosphate battery pack with a capacity of 10.3 kWh and 14.5 kWh, which can provide 128 km and 178 km NEDC range respectively.
Reading mango
Since 2008, Reading Automobile has been deeply involved in the field of transportation in third- and fourth-tier cities in China, and its products are involved in commercial vehicles, passenger cars and other fields, and it acquired Mustang Automobile in January 2019, combined with its unique product advantages of new energy, becoming a regular army of new energy in one fell swoop.
And just in April this year, Reading Automobile's fourth model Reading Mango mass production version of the model was officially launched, the new car adopts a simple design style, the closed front face shows the identity of its electric model, the upper grille and headlights run horizontally through the design to widen the visual sense of the whole vehicle, chrome decorative strips interspersed between the headlights and the main lights, with the LOGO and the surrounding black, enhance the overall sense of the front face.
In terms of body size, the Reading Mango is 3622/1607/1925mm in length, width and height, and the wheelbase is 2442mm. On the side of the body, Mango adopts a short front and rear suspension design, and the four wheels are arranged in the four corners of the vehicle as much as possible to ensure the maximum internal space in the car. In addition, details such as the simple sides, the double waistline design that echoes up and down, and the small tail wing also enhance the appearance of Reading Mango with a little more refined.
In terms of interior, the overall black-based interior color design and with orange decorative strip embellishment, materials, the new door panel, center console material are hard plastic, the seat is made of fabric material.
In terms of configuration, the new car is equipped with 5G interconnection, AR panoramic navigation, constant temperature battery system, low-speed pedestrian reminder, ADAS assisted driving, intelligent parking and other technologies.
In terms of power, the new car still provides a maximum power of 25kW and 35kW drive motors, and the battery is equipped with 11.52kWh, 17.28kWh and 29.44kWh lithium iron phosphate battery packs, and the three batteries have a battery life of 130km, 200km and 300km respectively.
Write at the end:
Since the launch of the Hongguang MINI EV, its hot sales have been obvious to all, although the configuration, materials, endurance and power of the car are relatively low-end, but this still does not hinder the consumer's love for it. In the sales ranking of new energy vehicles from January to November this year, Hongguang MINI EV is far ahead, and its sales volume has reached more than twice that of the second place, which also proves that the low-end new energy mini-vehicles are still very marketable.
The sales volume of Hongguang MINI EV is not inferior even compared with traditional fuel vehicles, which also proves the potential of this market segment. After the success of Hongguang MINI EV, many new energy manufacturers chose to follow up, but most of these manufacturers chose to follow up are niche OEMs, why is this?
First of all, the development cost of such models that focus on the low-end market is low, but the low cost and low positioning are bound to cause low prices, which limits their bicycle profits. For many "big manufacturers", such a low profit is really uninteresting to them, and when each company is scrambling to raise the brand value, the launch of such a low-end model is bound to conflict with the concept of brand upwards.
Secondly, with the development of new energy vehicle technology and market, new energy vehicles are widely accepted by consumers, with Tesla Model 3 and BYD Han EV led by high-end new energy has also achieved good results, from the long-term development of the brand, I believe more manufacturers will choose such a development method to compete for the market.
summary:
Although from a long-term point of view, the prospects of such low-end new energy mini-vehicles are not too clear, but in the short term, such models do have a large demand, which can effectively increase sales in a short period of time, which is the best opportunity for some niche OEMs that need to open market resume brands. The four models we have inventoried this time are not well-known, but their strength is not inferior to that of the Hongguang MINI EV, and consumers who are interested in such models and want to be different can consider it.