Reading Motor General Manager Shu Xin from low-speed electric vehicles to new energy vehicles to sell 30,000 vehicles in 2021

Operator Finance Wan Huan Xi / Wen

As a family of new energy vehicles, Reading Automobile has also broken through in the industry, of course, this is inseparable from the operation of its executives behind the scenes, and the operator finance will reveal the past resume of Shu Xin, the general manager of Reading Automobile at the time.

According to relevant information, Shu Xin has been employed by Reading Automobile for many years, and now he has been the general manager of Reading Automobile for more than 10 years, and he has also served as the general manager of the company's business unit before.

Although Shu Xin did not disclose his previous employment experience, it can be inferred that Shu Xin's business ability and overall planning ability are still very top-notch, which is also an important reason why The senior management of Reading Automobile is willing to let him take charge for many years.

In addition, Shu Xin is also well known in the industry, and he has also accepted many invitations as a guest to attend various conferences and give speeches. Bi said that on December 16, 2016, he was invited to participate in the "7th Global New Energy Vehicle Conference (GNEV7)" hosted by the first electric network in Chaoyang District Guomao, and made a wonderful speech at the meeting.

Shu Xin has been in the industry for many years, and now he still has full enthusiasm and energy for his work. He also said that Reading has been concentrating on doing a good job of the brand for many years. "Drive yourself with strength, realize the advancement of brands, products, life scenes and lifestyles."

In fact, this remark is not only a summary of the development positioning of Reading Automobile over the years, but also a symbol of his dedication to the cultivation of Reading Automobile for so many years, and I believe that with his tenacity over the years, it will not be difficult to climb the peak in the future.

According to relevant data, according to the December sales data released by the Association of Automobile Manufacturers, among the sales of Reading in December 2021, Reading mango sales were 4371 vehicles, ranking first. Reading's aggregate sales for the month were 4,371, bringing the cumulative sales volume for the year to 30,467 units. Of course, if you add sales from other subsidiaries, it's more than that.

It is understood that Reading Automobile is a domestic high-end independent research and development of electric vehicle brand, since 2008 began to focus on the development and manufacturing of electric vehicles and key components, has formed a research and development, manufacturing, sales and after-sales service system for electric vehicles and key components.

Reading Automobile has made many acquisitions in recent years, in April 2018, Reading Automobile wholly acquired Shaanxi Qinxing Automobile Co., Ltd. located in Xianyang, this time it was very beautiful, because Shaanxi Qinxing has new energy commercial vehicles and special vehicle production qualifications, so the important harvest of Reading Automobile's move is to obtain new energy vehicle manufacturing qualifications.

In 2019, Reading also 100% of the acquisition of Sichuan Automobile Mustang, causing a sensation, these are Shu Xin's strategic layout.

On July 18, 2018, in Xianyang, Shaanxi Province, Reading Automobile's first blockbuster model coco based on the Reading MIA architecture was launched, and at the same time, the "Wei Lanshuang 100 Strategy" was released, at that time, Reading Automobile announced that it aims to achieve annual sales of new energy vehicles by 2025 to exceed one million.

According to the "Wei Lanshuang 100 Strategy" released by Shu Xin, General Manager of Reading Automobile, Reading Automobile will achieve sales revenue of more than 10 billion Yuan in Reading Qinxing products in 2020 and annual sales of new energy vehicles of more than 1 million yuan in 2025, thus assisting the realization of Shaanxi's goal of "3 million vehicles".

In addition, the online article said that according to Reading's planning, Mustang Motors' sales target for 2021 is more than 150,000 units.

How well these goals are currently being achieved, Reading himself knows.

(Editor-in-Charge: Wan Huanxi)