Operator Finance Wan Huan Xi / Wen
If you talk about the automotive field, I believe that many people are not unfamiliar with BYD's name, and the reason for its high popularity is actually inseparable from the efforts of many senior executives of the company, operator finance tries to reveal the past history of YI Zemin, senior director of BYD's automobile brand and public relations business department, and tries to see its growth over the years.
According to available information, Yi Zemin joined BYD very early, but he was not particularly public, so there were almost no personal reports about him.
In 2010, Yi Zemin's public identity was that of BYD's head of public relations in charge of the A4 sales network. After that, Yi Zemin served as the manager of BYD's public relations department and the public relations director of BYD.
Today, Yi Zemin's public identity is the senior director of BYD's automotive brand and public relations business unit.
BYD is a large company, its brand and public relations business unit is located in BYD sales company, in addition, BYD sales are large, it is difficult to avoid model quality problems, user complaints and other issues. Therefore, as a senior director of BYD's auto brand and public relations business unit, it is not so easy to do.
After doing so many years, Yi Zemin has also summed up the brand experience of some car companies, and he once said that the dilemma faced by Chinese brand car companies is that consumers have some inherent negative impressions and cognitions of Chinese car brands, and even hold double standards, which is what all Chinese car brands must face. We need to change that and break through that dilemma.
He also said that BYD's industry is not only automobiles, business is not only in China; BYD based on the brand's unique core advantages, summarized and sorted out three communication directions: scientific and technological confidence, quality confidence, and Chinese self-confidence.
According to BYD's 2020 annual report data, the company's annual operating income in 2018, 2019 and 2020 was 13005471 million yuan, 12773852 million yuan and 15659770 million yuan respectively, an increase of 22.59 percentage points over the previous year in the reporting period.
In addition, the company's corresponding net profit attributable to the shareholders of the listed company in the corresponding year was 278019 million yuan, 161445 million yuan and 423427 million yuan, respectively, and the reporting period achieved a total increase rate of 162.27% over the previous year.
(Editor-in-Charge: Wan Huanxi)