Cui Liyan, senior director of tank brand, personally made donkey meat fire? Very creative and successful

Operator Finance Wan Huan Xi / Wen

As we all know, many companies, including car companies, their development path can witness the rise of many heroes haojie, and more often men are in the midst of it. But now, there are also many women in the slow rise, operator finance will focus on the tank brand, reveal a good performance of the tank brand, she is the current senior director of the tank brand Cui Liyan.

It is understood that the tank brand is a global high-end off-road brand launched by Great Wall Motor for the new trend of SUVs, and it announced its official independence in 2021.

According to relevant information, Cui Liyan has been working in the Great Wall system for many years, and she only gradually entered the public eye around 2018, and she has also served as the director of the Communication Planning Department of Great Wall Motors, the director of Haval Communications and the manager of the Communication Department of Great Wall Motor Co., Ltd.

And she also introduced herself, saying that she had also served in the Propaganda Department of the Great Wall Group earlier. Up to now, Cui Liyan's position has been replaced by a new senior director of the tank brand, and she has also used her talents to perform her duties seriously.

For example, in the previous interview with the media, Cui Liyan believed that if you want to do a good job in brand culture in the long run, you must learn to resonate with consumers, in addition to advertising and communication, you must also master theories such as consumer science and psychology, so that it is easier to be accepted by consumers.

In addition, many people may have a profound impact on the "tank phenomenon" that has attracted a large wave of attention in the industry, and Cui Liyan also said that this is actually inevitable and not accidental, of course, she also explained the reasons from the perspective of marketing gameplay and so on.

When working, Cui Liyan is not only very professional, she is also very "grounded". For example, at the 2021 Great Wall Motor Smart Factory Marathon with the theme of "Open Run" held in 2021, Cui Liyan personally cooked a Poulting Burger donkey meat fire for the finished runners, which can be said to be super affinity.

Cui Liyan looks not very old, and I believe that in the future, she will also bring more brand communication to the company.

(Editor-in-Charge: Wan Huanxi)