Liu Yongchao, vice president of the marketing center of Chery Holdings Jietu Automobile, has been gradually promoted to a strong position in the past few years

Operator Finance Wan Huan Xi / Wen

JETOUR, as a product launched by Chery in recent years, has developed in the industry to the present, in fact, it is inseparable from the company's senior management behind it, and operator finance will try to reveal the past history of Liu Yongchao, deputy general manager of Chery Holding Group's Jietu Automobile Marketing Center.

It is understood that "JETOUR Jietu" is the automotive product sequence launched by Chery Holding Group on January 22, 2018, and the company completed the listing on August 18, 2018. Relying on its own strength and Chery's strong Beijing, Jietu has gained a firm foothold and a certain popularity in the industry.

According to relevant information, Liu Yongchao has been employed by Chery Holdings for many years, and he has also experienced and grown in Chery Holding Group Jietu Automobile for many years, but he has not appeared in the public vision before.

It is understood that around 2018, Liu Yongchao gradually began to appear in public, when he was the director of the brand communication department of Chery Holdings Jietu. Later, Liu Yongchao served as the assistant general manager of Chery Holdings Jietu Automobile Marketing Center.

Today, Liu Yongchao is the deputy general manager of the Jietu Automobile Marketing Center of Chery Holding Group, and he not only attends the event more frequently, but also still loses his professionalism and enthusiasm.

For example, at the 2021 Guangzhou Auto Show, Liu Yongchao also mentioned his annual keyword, that is, "exchange and communication". He believes that the products created with users are what users want, which is very critical. In fact, this also shows Liu Yongchao's brand marketing and communication concept, which is also his experience summed up over the years in the industry.

However, although today's Jietu has been listed, it is still not to be taken lightly at a time when the industry competition is so fierce. As the deputy general manager of Jietu Automobile Marketing Center, Liu Yongchao also has the responsibility and obligation to help the company achieve longer-term development in his professional field.

(Editor-in-Charge: Wan Huanxi)