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Is the idiom "a word and a thousand gold" a bounty order? Combined with the historical context, this is an event marketing

"A thousand words and a thousand gold" is from the "History of Lü Buwei Lie's Biography": "The gate of Buxianyang City, hanging on top of a thousand gold, the guests of the Yan princes have the ability to increase or lose a word to give a thousand gold." Usually, the idiom "a thousand words and a thousand gold" praises the extreme subtlety and high value of poetry or calligraphy. Lü Buwei strives to be flawless in "Lü's Spring and Autumn" by offering thousands of dollars, and this spirit of excellence is commendable.

If you look at the historical background at that time, you may not think so, please let the knife master interpret it for you!

Is the idiom "a word and a thousand gold" a bounty order? Combined with the historical context, this is an event marketing

In 239 BC, King Xiang of Qin zhuang made Lü Buwei the Prince of Xiang and was given the title of Marquis of Wenxin. At that time, 100,000 households in Luoyang, Henan Province, were used as his food, and his slaves alone had tens of thousands of people. Three years later, King Xiang of Qinzhuang died, and Crown Prince Zheng succeeded him as king and honored him as Xiangguo.

At this time, Lü Buwei can be said to have truly reached the peak of his life. The heights are cold, and the peak of life brings Lü Buwei more thinking.

Is the idiom "a word and a thousand gold" a bounty order? Combined with the historical context, this is an event marketing

As we all know, Lü Buwei's path to politics, whether it is "strange goods can be lived in" or "Handan Xianji", can be summed up in four words - speculation. Now that it has become the Xiangguo of Great Qin, the road to politics can be said to have reached the end, and there is no way to rise. On the other hand, as a xiangguo, there is no way not to act, and it is always criticizable to be ineffective.

Different from the Spring and Autumn Period, when the Warring States sons and sons competed for a hundred schools, the Taoists, Confucians, Dharmas, Mojia, Yin and Yang families and so on that we are familiar with today were born in this period. Relatively influential people will also raise a large number of disciples, on the one hand, to expand their knowledge, on the other hand to expand their influence. In this regard, during the Warring States period, the State of Wei had the Xin Ling Jun, the Chu State had the Chun Shen Jun, the Zhao State had the Pingyuan Jun, and the Qi State had the Meng Taste Jun, and these four people were also called the "Four Princes of the Warring States".

Is the idiom "a word and a thousand gold" a bounty order? Combined with the historical context, this is an event marketing

In terms of the country's status, its own wealth and actual influence, Lü Buwei is more than these four people, and Lü Buwei wants to compete in this regard. Soon, there were three thousand diners under Lü Buwei's door.

At the same time, the diners he summoned could not sit idle. Lü Buwei decided to work with these three thousand diners to complete a feat that was enough to convince the public - to write a book. This book is about 200,000 words, recording the insights of Lü Buwei himself and all his diners, which can be called "Warring States Records", and this book is now the famous "Lü's Spring and Autumn".

The book was finished, and Lü Buwei also played an event marketing.

Is the idiom "a word and a thousand gold" a bounty order? Combined with the historical context, this is an event marketing

In order to highlight the achievements of Lü Buwei and his disciples, he ordered a handwritten copy of the book and placed it at the gate of Xianyang, the capital of the Qin State. This is not the end, there is an additional reward order next to it: whether it is added or deleted, whoever can modify a word will be rewarded with thousands of dollars, and the world's celebrities and peddlers and pawns are openly invited to pick up problems together.

This is the origin of the idiom "a thousand words".

Returning to our theme today, is "a word and a thousand gold" really a bounty order?

Is the idiom "a word and a thousand gold" a bounty order? Combined with the historical context, this is an event marketing

It should be known that at that time, Lü Buwei had already served as the minister of the Qin State for two consecutive terms, and he was more like the "father" of the princely government, and the power in the Qin State could be described as the sun in the sky. This "one word and a thousand gold" reward order is still hanging at the city gate of the capital of the Qin Kingdom, do you really think that someone dares to directly pick a fault?

Judging from the facts, since the completion of "Lü's Spring and Autumn", it is true that not a single word has been modified. From this point of view, as early as the Warring States period, Lü Buwei played an event marketing, and the so-called "one word and a thousand gold" actually did not come out.

Looking at learning and reading want to learn idioms, "a word of gold" is interpreted here for everyone.

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